Good core benefits and employer contributions as well.
I like being in the environment, among friends.
They are supportive, helpful, and approachable (and willing to help) when there's a problem.
The leadership team prioritizes the needs of the employees and makes the effort to have all voices heard.
I like that it is structured, with a clear focus on company values. They tell you what to expect ahead of time and it's exactly that -- no surprises.
They have been very supporting and helpful in these trying times (like the pandemic). It is very clear that they take feedback seriously, understand the issues, and quickly implement any needed changes. You can go to anyone with a problem and they are more than willing to help.