Combination of annual salary + annual bonus + long-term bonus.
Company needs evaluate its current (real) culture and compare it with declared culture.
Empty creativity - a lot of talks, projects, but have never finished to the end.
We are not team, we are real partners
Less vacuous conf-calls or meetings, and get rid of toxic people.
Exciting 10-5 year ago, and going down during the past 5 year.