Uniquely, mission statements have the capacity to create value both as offensive (opportunity generating) tools, and defensive (downside mitigating) tools. Before we explore these points, however, we should first seek to understand what constitutes a good/effective mission statement. read more
Provide your employees, those that trust you, with TRUE visibility into the performance of the company and what they should expect. Consistently letting go of their teammates with no warnings promotes a culture of fear.
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