Uniquely, mission statements have the capacity to create value both as offensive (opportunity generating) tools, and defensive (downside mitigating) tools. Before we explore these points, however, we should first seek to understand what constitutes a good/effective mission statement.
Besides getting paid, the “company mission” is the most important thing about their work for 67% of employees at Toptal. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.