-53
NPS
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ActBlue
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About ActBlue's Brand
ActBlue is a non-profit, Democratic party political campaign platform and software company----building fundraising technology for the left. Among its major competitors, ActBlue is ranked in 3rd place for NPS while FundRazr is 1st, and PayPal is 2nd.
Brand at a Glance
49%
Customer Loyalty
2.3/5
Product Quality
2/5
Pricing
2.1/5
Customer Service
ActBlue Ranking
- #3 / 4 of its competitors
ActBlue NPS
ActBlue's Net Promoter Score (NPS) is a -53 with 19% Promoters, 9% Passives, and 72% Detractors. Net Promoter Score tracks whether ActBlue's customers would recommend using the product based on a scale of -100 to 100.
ActBlue Overall NPS
| 19% | Promoters |
|---|---|
| 9% | Passives |
| 72% | Detractors |
ActBlue NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 -54 | Dec 2023 | -54 |
Feb 2024 -56 | Feb 2024 | -56 |
Mar 2024 -54 | Mar 2024 | -54 |
Jul 2024 -55 | Jul 2024 | -55 |
Aug 2024 -55 | Aug 2024 | -55 |
Sep 2024 -57 | Sep 2024 | -57 |
Oct 2024 -57 | Oct 2024 | -57 |
Nov 2024 -58 | Nov 2024 | -58 |
Jan 2025 -60 | Jan 2025 | -60 |
Mar 2025 -58 | Mar 2025 | -58 |
Apr 2025 -55 | Apr 2025 | -55 |
Jul 2025 -53 | Jul 2025 | -53 |
How Other Brands Compare
ActBlue is ranked third for NPS among its competitors. FundRazr and PayPal come in first and second, with Democratic coming in at #4.
ActBlue |  PayPal |  FundRazr |  Democratic | |
| Global Ranking | #- | #109 | #- | #- |
| NPS | -53 | 9 | 49 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $336.03B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ActBlue NPS by Gender
Female customers rated ActBlue's NPS 9 points higher than Male customers.
Male
-57
ActBlue's NPS was rated -57 by Male customers on Comparably.
14%
Promoters
15%
Passives
71%
Detractors
Female
-48
ActBlue's NPS was rated -48 by Female customers on Comparably.
24%
Promoters
4%
Passives
72%
Detractors
ActBlue NPS by Ethnicity
ActBlue's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -48 | Caucasian | -48 |
Other -100 | Other | -100 |
ActBlue NPS by Age
ActBlue's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
ActBlue NPS by Usage
ActBlue's NPS was rated the highest by customers who have used ActBlue's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
2 to 5 Years -70 | 2 to 5 Years | -70 |
5 to 10 Years -10 | 5 to 10 Years | -10 |
Over 10 Years -14 | Over 10 Years | -14 |
ActBlue NPS vs. Competitors
Compared to its competitors, ActBlue's NPS is rated right below Democratic.
| COMPANY | NPS Score | |
|---|---|---|
| FundRazr | 49 |
| PayPal | 9 |
| Democratic | N/A |
| ActBlue | -53 |
ActBlue Customer Reviews
Out of the 10 ActBlue customer reviews 3 were positive and 7 were constructive. ActBlue customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
ActBlue Customer Loyalty
49%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
49% of ActBlue users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ActBlue Customer Loyalty Score by Gender
Female customers rated ActBlue's Customer Loyalty score 4% higher than Male customers.
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Male
49%
Yes
Female
53%
Yes
ActBlue Customer Loyalty Score by Ethnicity
ActBlue's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ActBlue.
53
out of 100
Caucasian
23
out of 100
Other
ActBlue Customer Loyalty Score by Age
ActBlue's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ActBlue.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 82% | 41-45 | 82% |
66+ 42% | 66+ | 42% |
ActBlue Customer Loyalty Score by Usage
ActBlue's Customer Loyalty score was rated the highest by customers who have used ActBlue's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
ActBlue Customer Loyalty vs. Competitors
Compared to its competitors, ActBlue's Customer Loyalty score is rated right above FundRazr, and is preceded by PayPal.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| PayPal | 79% |
| ActBlue | 49% |
| FundRazr | N/A |
| Democratic | N/A |
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ActBlue Product Quality
2.3/5
ActBlue has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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ActBlue Product Information
ActBlue’s product quality score is a 2.3 out of 5 as rated by its users and customers.
- Website
- http://www.actblue.com
- Company Size
- 51-200 Employees
Industry
Tech
Government & Legal
Quick Insights into ActBlue Product Quality
ActBlue's Product Quality score was rated highest by customers who have used ActBlue's products/services for 5 to 10 Years, and rated lowest by customers who have used ActBlue's products/services for Less than 1 Year.
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Ranked ActBlue Product Quality the Highest
Ranked ActBlue Product Quality the Lowest
ActBlue Product Quality Score by Gender
Female customers rated ActBlue's Product Quality score 0.2 stars higher than Male customers.
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Male
2.2/5
Female
2.4/5
ActBlue Product Quality Score by Ethnicity
ActBlue's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ActBlue.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Other 1.8 | Other | 1.8 |
ActBlue Product Quality Score by Age
ActBlue's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ActBlue.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.6 | 41-45 | 3.6 |
66+ 1.9 | 66+ | 1.9 |
ActBlue Product Quality Score by Usage
ActBlue's Product Quality score was rated the highest by customers who have used ActBlue's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
ActBlue Product Quality vs. Competitors
Compared to its competitors, ActBlue's Product Quality score is rated right above Democratic, and is preceded by PayPal.
| COMPANY | Product Quality Score | |
|---|---|---|
| FundRazr | 4/5 |
| PayPal | 3.5/5 |
| ActBlue | 2.3/5 |
| Democratic | N/A |
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ActBlue Pricing
ActBlue ROI & Value For Money
2/5
ActBlue has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Quick Insights into ActBlue ROI
ActBlue's ROI score was rated highest by customers who have used ActBlue's products/services for 5 to 10 Years, and rated lowest by Other customers.
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Ranked ActBlue ROI the Highest
Ranked ActBlue ROI the Lowest
ActBlue ROI Score by Gender
Female customers rated ActBlue's ROI score 0.3 stars higher than Male customers.
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Male
1.9/5
Female
2.2/5
ActBlue ROI Score by Ethnicity
ActBlue's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ActBlue.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Other 1.5 | Other | 1.5 |
ActBlue ROI Score by Age
ActBlue's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of ActBlue.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.3 | 41-45 | 3.3 |
66+ 1.5 | 66+ | 1.5 |
ActBlue ROI Score by Usage
ActBlue's ROI score was rated the highest by customers who have used ActBlue's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
ActBlue Pricing vs. Competitors
Compared to its competitors, ActBlue's ROI score is rated right above Democratic, and is preceded by PayPal.
| COMPANY | Pricing Score | |
|---|---|---|
| FundRazr | 4.5/5 |
| PayPal | 3.4/5 |
| ActBlue | 2/5 |
| Democratic | N/A |
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ActBlue Customer Satisfaction (CSAT)
ActBlue Customer Satisfaction (CSAT) Score
29 / 100
ActBlue has an overall Customer Satisfaction score of 29 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
9%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
10%
Very Dissatisfied
45%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ActBlue Customer Satisfaction
ActBlue's Customer Satisfaction score was rated highest by customers who have used ActBlue's products/services for 5 to 10 Years, and rated lowest by Other customers.
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Ranked ActBlue Customer Satisfaction the Highest
Ranked ActBlue Customer Satisfaction the Lowest
ActBlue Customer Satisfaction Score by Gender
Female customers rated ActBlue's Customer Satisfaction score 32 points higher than Male customers.
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16 / 100
MaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 8% | |
Very Dissatisfied | 59% |
48 / 100
FemaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 37% |
ActBlue Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ActBlue's Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.
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32 / 100
Very Satisfied
23%
Satisfied
9%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
13%
Very Dissatisfied
50%
CSAT according to Other
ActBlue's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ActBlue.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
60%
ActBlue Customer Satisfaction Score by Age
ActBlue's Customer Satisfaction score was rated 20 points by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 20% |
ActBlue Customer Satisfaction Score by Usage
ActBlue's Customer Satisfaction score was rated the highest by customers who have used ActBlue's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ActBlue Customer Satisfaction vs. Competitors
Compared to its competitors, ActBlue's Customer Satisfaction score is rated right above FundRazr, and is preceded by PayPal.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| PayPal | 64% |
| ActBlue | 28% |
| FundRazr | 0% |
| Democratic | 0% |
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ActBlue Customer Service
2.1/5
ActBlue has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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About ActBlue's Customer Service
Address
Somerville, MA 02144-3132
Website
http://www.actblue.com
Phone Number
(617) 517-7600
Quick Insights into ActBlue Customer Service
ActBlue's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers who have used ActBlue's products/services for Less than 1 Year.
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Ranked ActBlue Customer Service the Highest
Ranked ActBlue Customer Service the Lowest
ActBlue Customer Service Score by Gender
Female customers rated ActBlue's Customer Service score 0.3 stars higher than Male customers.
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Male
2/5
Female
2.3/5
ActBlue Customer Service Score by Ethnicity
ActBlue's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ActBlue.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Other 1.8 | Other | 1.8 |
ActBlue Customer Service Score by Age
ActBlue's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ActBlue.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 3.7 | 41-45 | 3.7 |
66+ 1.6 | 66+ | 1.6 |
ActBlue Customer Service Score by Usage
ActBlue's Customer Service score was rated the highest by customers who have used ActBlue's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ActBlue Customer Service vs. Competitors
Compared to its competitors, ActBlue's Customer Service score is rated right above Democratic, and is preceded by PayPal.
| COMPANY | Customer Service Score | |
|---|---|---|
| FundRazr | 5/5 |
| PayPal | 3.3/5 |
| ActBlue | 2.1/5 |
| Democratic | N/A |
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ActBlue as an Employer
Consumer vs. Employees
ActBlue scored a -53 for Net Promoter Score and a -55 for Employee Net Promoter Score. NPS gauges how likely a customer of ActBlue would recommend the brand to a friend. ENPS measures how likely ActBlue employees would recommend working at ActBlue to a friend.
Net Promoter Score
-53
NPS Score
| 19% | Promoters |
|---|---|
| 9% | Passive |
| 72% | Detractors |
Employee Net Promoter Score
-55
eNPS Score
| 17% | Promoters |
|---|---|
| 11% | Passive |
| 72% | Detractors |
