-53
NPS
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Aimbridge Hospitality
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About Aimbridge Hospitality's Brand
Grow. Succeed. Belong. Welcome to Aimbridge Hospitality where the door to opportunity is waiting for you. We're passionate about connecting great people to great experiences in exciting destinations. And with more than 1,500 hotels in over 20 countries, we’ve mastered the art of connection. From the rich diversity of our people and locations to our “people first” approach to business, the Aimbridge experience is like no other – for our customers and our team members. If you’re ready to grow, learn and connect with a team of dynamic colleagues with a passion for excellence, come on in, the door’s open.
Brand at a Glance
73%
Customer Loyalty
2.6/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service
Aimbridge Hospitality CMO
Aimbridge Hospitality NPS
Aimbridge Hospitality's Net Promoter Score (NPS) is a -53 with 20% Promoters, 7% Passives, and 73% Detractors. Net Promoter Score tracks whether Aimbridge Hospitality's customers would recommend using the product based on a scale of -100 to 100.
Aimbridge Hospitality Overall NPS
| 20% | Promoters |
|---|---|
| 7% | Passives |
| 73% | Detractors |
Aimbridge Hospitality NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 -34 | Dec 2021 | -34 |
Jan 2022 -30 | Jan 2022 | -30 |
Mar 2022 -27 | Mar 2022 | -27 |
Jun 2022 -30 | Jun 2022 | -30 |
Sep 2022 -34 | Sep 2022 | -34 |
Oct 2022 -36 | Oct 2022 | -36 |
Jan 2023 -39 | Jan 2023 | -39 |
Feb 2023 -41 | Feb 2023 | -41 |
Apr 2023 -46 | Apr 2023 | -46 |
May 2023 -50 | May 2023 | -50 |
Feb 2024 -53 | Feb 2024 | -53 |
Apr 2024 -53 | Apr 2024 | -53 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aimbridge Hospitality NPS by Gender
Female customers rated Aimbridge Hospitality's NPS 25 points higher than Male customers.
Male
-50
Aimbridge Hospitality's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
-25
Aimbridge Hospitality's NPS was rated -25 by Female customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Aimbridge Hospitality NPS by Ethnicity
Aimbridge Hospitality's NPS was rated -25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
Aimbridge Hospitality NPS by Age
Aimbridge Hospitality's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Aimbridge Hospitality NPS by Usage
Aimbridge Hospitality's NPS was rated the highest by customers who have used Aimbridge Hospitality's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
2 to 5 Years -20 | 2 to 5 Years | -20 |
Aimbridge Hospitality Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Aimbridge Hospitality users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Aimbridge Hospitality Customer Loyalty Score by Gender
Aimbridge Hospitality's Customer Loyalty score was rated 55 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Aimbridge Hospitality.
Male
55%
Yes
Female
55%
Yes
Aimbridge Hospitality Customer Loyalty Score by Ethnicity
Aimbridge Hospitality's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Aimbridge Hospitality.
55
out of 100
Caucasian
Aimbridge Hospitality Customer Loyalty Score by Age
Aimbridge Hospitality's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Aimbridge Hospitality.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
41-45 46% | 41-45 | 46% |
Aimbridge Hospitality Customer Loyalty Score by Usage
Aimbridge Hospitality's Customer Loyalty score was rated the highest by customers who have used Aimbridge Hospitality's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Aimbridge Hospitality Customer Loyalty Score by Industry
Aimbridge Hospitality's Customer Loyalty score was rated 55% by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Aimbridge Hospitality Product Quality
2.6/5
Aimbridge Hospitality has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Aimbridge Hospitality Product Information
Aimbridge Hospitality’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Aimbridge Hospitality's product the highest.
- Company Size
- 10,000+ Employees
Industry
Hospitality
Quick Insights into Aimbridge Hospitality Product Quality
Aimbridge Hospitality's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
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Ranked Aimbridge Hospitality Product Quality the Highest
Ranked Aimbridge Hospitality Product Quality the Lowest
Aimbridge Hospitality Product Quality Score by Gender
Female customers rated Aimbridge Hospitality's Product Quality score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Aimbridge Hospitality.
Male
2.1/5
Female
2.5/5
Aimbridge Hospitality Product Quality Score by Ethnicity
Aimbridge Hospitality's Product Quality score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Aimbridge Hospitality.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Aimbridge Hospitality Product Quality Score by Age
Aimbridge Hospitality's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Aimbridge Hospitality.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
41-45 1.5 | 41-45 | 1.5 |
Aimbridge Hospitality Product Quality Score by Usage
Aimbridge Hospitality's Product Quality score was rated the highest by customers who have used Aimbridge Hospitality's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Aimbridge Hospitality Product Quality Score by Industry
Aimbridge Hospitality's Product Quality score was rated 2.6 stars by Hospitality industry customers.
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Aimbridge Hospitality Pricing
Aimbridge Hospitality ROI & Value For Money
2.7/5
Aimbridge Hospitality has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Aimbridge Hospitality Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry.
Quick Insights into Aimbridge Hospitality ROI
Aimbridge Hospitality's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
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Ranked Aimbridge Hospitality ROI the Highest
Ranked Aimbridge Hospitality ROI the Lowest
Aimbridge Hospitality ROI Score by Gender
Female customers rated Aimbridge Hospitality's ROI score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Aimbridge Hospitality.
Male
2.1/5
Female
2.7/5
Aimbridge Hospitality ROI Score by Ethnicity
Aimbridge Hospitality's ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Aimbridge Hospitality.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Aimbridge Hospitality ROI Score by Age
Aimbridge Hospitality's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Aimbridge Hospitality.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
41-45 1.5 | 41-45 | 1.5 |
Aimbridge Hospitality ROI Score by Usage
Aimbridge Hospitality's ROI score was rated 2.7 stars by customers who have used Aimbridge Hospitality's products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.
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Aimbridge Hospitality ROI Score by Industry
Aimbridge Hospitality's ROI score was rated 2.4 stars by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Aimbridge Hospitality Customer Satisfaction (CSAT)
Aimbridge Hospitality Customer Satisfaction (CSAT) Score
39 / 100
Aimbridge Hospitality has an overall Customer Satisfaction score of 39 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
11%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
22%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aimbridge Hospitality Customer Satisfaction
Aimbridge Hospitality's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by customers ages 41-45.
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Ranked Aimbridge Hospitality Customer Satisfaction the Highest
Ranked Aimbridge Hospitality Customer Satisfaction the Lowest
Aimbridge Hospitality Customer Satisfaction Score by Gender
Male customers rated Aimbridge Hospitality's Customer Satisfaction score 7 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Aimbridge Hospitality.
40 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 40% |
33 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
Aimbridge Hospitality Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Aimbridge Hospitality's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Aimbridge Hospitality.
67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Aimbridge Hospitality Customer Satisfaction Score by Age
Aimbridge Hospitality's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Aimbridge Hospitality.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 41-45 | 25% |
Aimbridge Hospitality Customer Satisfaction Score by Usage
Aimbridge Hospitality's Customer Satisfaction score was rated 33 points by customers who have used Aimbridge Hospitality's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Aimbridge Hospitality Customer Satisfaction Score by Industry
Aimbridge Hospitality's Customer Satisfaction score was rated 33 points by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Aimbridge Hospitality Customer Satisfaction Score by Industry",
"text": "Aimbridge Hospitality's Customer Satisfaction score was rated 33 points by Hospitality industry customers.",
"bars": [
{
"label": "Hospitality",
"groupId": 523,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Aimbridge Hospitality's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
}
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}Aimbridge Hospitality Customer Service
2.7/5
Aimbridge Hospitality has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Aimbridge Hospitality's overall Customer Service score rated by its users and customers.
About Aimbridge Hospitality's Customer Service
Address
5301 Headquarters Drive, Plano, TX 75024
Website
https://www.aimbridgehospitality.com/
Phone Number
972-952-0200
Aimbridge Hospitality's Social Links
Quick Insights into Aimbridge Hospitality Customer Service
Aimbridge Hospitality's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked Aimbridge Hospitality's Customer Service score.
Ranked Aimbridge Hospitality Customer Service the Highest
Ranked Aimbridge Hospitality Customer Service the Lowest
Aimbridge Hospitality Customer Service Score by Gender
Female customers rated Aimbridge Hospitality's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Aimbridge Hospitality.
Male
2.3/5
Female
2.5/5
Aimbridge Hospitality Customer Service Score by Ethnicity
Aimbridge Hospitality's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Aimbridge Hospitality.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Aimbridge Hospitality Customer Service Score by Age
Aimbridge Hospitality's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Aimbridge Hospitality.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
41-45 1.5 | 41-45 | 1.5 |
Aimbridge Hospitality Customer Service Score by Usage
Aimbridge Hospitality's Customer Service score was rated the highest by customers who have used Aimbridge Hospitality's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Aimbridge Hospitality Customer Service Score by Industry
Aimbridge Hospitality's Customer Service score was rated 3 stars by Hospitality industry customers.
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Aimbridge Hospitality as an Employer
4.7/5
Aimbridge Hospitality has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Aimbridge Hospitality scored a -53 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Aimbridge Hospitality would recommend the brand to a friend. ENPS measures how likely Aimbridge Hospitality employees would recommend working at Aimbridge Hospitality to a friend.
Net Promoter Score
-53
NPS Score
| 20% | Promoters |
|---|---|
| 7% | Passive |
| 73% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 65% | Promoters |
|---|---|
| 19% | Passive |
| 16% | Detractors |
