

Operator of an airline holding company. The company's airlines provide passenger transportation, cargo transportation and aeronautics maintenance services. Among its major competitors, Air France-KLM is ranked in 2nd place for NPS while International Airlines Group is 1st, and Southwest Airlines is 3rd.
Air France-KLM's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Air France-KLM's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 100 | Jan 2025 | 100 |
Air France-KLM is ranked first for NPS among its competitors. Southwest Airlines and Delta Air Lines come in second and third, with American Airlines coming in at #4.
![]() Air France-KLM | ![]() Delta Air Lines | ![]() Southwest Airlines | ![]() American Airlines | |
| Global Ranking | #- | #21 | #24 | #138 |
| NPS | 100 | 43 | 47 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $31.16B | $31.19B | $11.95B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Air France-KLM's NPS is rated right above Southwest Airlines, and is preceded by International Airlines Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | International Airlines Group | 100 |
![]() | Air France-KLM | 100 |
![]() | Southwest Airlines | 47 |
![]() | Delta Air Lines | 43 |
![]() | KLM Royal Dutch | 42 |
![]() | Heathrow Airport | 20 |
![]() | American Airlines | 14 |
![]() | Lufthansa | 13 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Air France-KLM users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Air France-KLM's Customer Loyalty score is rated right above Southwest Airlines.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Air France-KLM | 100% |
![]() | Southwest Airlines | 85% |
![]() | Delta Air Lines | 83% |
![]() | Heathrow Airport | 76% |
![]() | Lufthansa | 71% |
![]() | American Airlines | 70% |
![]() | KLM Royal Dutch | 61% |
![]() | International Airlines Group | N/A |
Air France-KLM has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Air France-KLM’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Air France-KLM's Product Quality score is rated right above KLM Royal Dutch, and is preceded by Delta Air Lines.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Southwest Airlines | 4.1/5 |
![]() | Delta Air Lines | 4.1/5 |
![]() | Air France-KLM | 4/5 |
![]() | KLM Royal Dutch | 3.8/5 |
![]() | Heathrow Airport | 3.6/5 |
![]() | Lufthansa | 3.5/5 |
![]() | American Airlines | 3.4/5 |
![]() | International Airlines Group | N/A |
Air France-KLM has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, Air France-KLM's ROI score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Southwest Airlines | 4/5 |
![]() | Air France-KLM | 4/5 |
![]() | Delta Air Lines | 3.9/5 |
![]() | KLM Royal Dutch | 3.7/5 |
![]() | Heathrow Airport | 3.6/5 |
![]() | American Airlines | 3.4/5 |
![]() | Lufthansa | 3.4/5 |
![]() | International Airlines Group | N/A |
Air France-KLM has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Air France-KLM's Customer Satisfaction score is rated right above Southwest Airlines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Air France-KLM | 100% |
![]() | Southwest Airlines | 81% |
![]() | Delta Air Lines | 79% |
![]() | Heathrow Airport | 75% |
![]() | KLM Royal Dutch | 74% |
![]() | Lufthansa | 72% |
![]() | American Airlines | 65% |
![]() | International Airlines Group | 0% |
Air France-KLM has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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45, rue de Paris, Paris, 95747
www.airfranceklm.com
Compared to its competitors, Air France-KLM's Customer Service score is rated right above KLM Royal Dutch, and is preceded by Delta Air Lines.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Southwest Airlines | 4.1/5 |
![]() | Delta Air Lines | 4/5 |
![]() | Air France-KLM | 4/5 |
![]() | KLM Royal Dutch | 3.7/5 |
![]() | Heathrow Airport | 3.6/5 |
![]() | American Airlines | 3.4/5 |
![]() | Lufthansa | 3.3/5 |
![]() | International Airlines Group | N/A |