-7
NPS
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Ameriprise Financial Services, Inc.
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About Ameriprise Financial Services, Inc. Brand
Among its major competitors, Ameriprise Financial Services, Inc. is ranked in 3rd place for NPS while West Corporation is 1st, and Fidelity Investments is 2nd.Their current market cap is $27.45B
Brand at a Glance
80%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.4/5
Customer Service
Ameriprise Financial Services, Inc. Ranking
- #3 / 4 of its competitors
Ameriprise Financial Services, Inc. NPS
Ameriprise Financial Services, Inc.'s Net Promoter Score (NPS) is a -7 with 42% Promoters, 9% Passives, and 49% Detractors. Net Promoter Score tracks whether Ameriprise Financial Services, Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Ameriprise Financial Services, Inc. Overall NPS
| 42% | Promoters |
|---|---|
| 9% | Passives |
| 49% | Detractors |
Ameriprise Financial Services, Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 -17 | Jun 2023 | -17 |
Sep 2023 -18 | Sep 2023 | -18 |
Oct 2023 -16 | Oct 2023 | -16 |
Dec 2023 -14 | Dec 2023 | -14 |
Feb 2024 -13 | Feb 2024 | -13 |
Mar 2024 -13 | Mar 2024 | -13 |
May 2024 -14 | May 2024 | -14 |
Jun 2024 -12 | Jun 2024 | -12 |
Sep 2024 -10 | Sep 2024 | -10 |
Jan 2025 -12 | Jan 2025 | -12 |
Oct 2025 -10 | Oct 2025 | -10 |
Dec 2025 -8 | Dec 2025 | -8 |
How Other Brands Compare
Ameriprise Financial Services, Inc. is ranked third for NPS among its competitors. West Corporation and Fidelity Investments come in first and second, with Comcast coming in at #4. Among those competitors, it is the second most valued company behind Comcast.
Ameriprise Financial Services, Inc. |  Fidelity Investments |  Comcast |  West Corporation | |
| Global Ranking | #- | #162 | #- | #- |
| NPS | -7 | 8 | -31 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Negative | - |
| Valuation Updated every 24 hours for public companies | $27.45B | $11.88B | $249.98B | $8.59B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ameriprise Financial Services, Inc. NPS by Gender
Male customers rated Ameriprise Financial Services, Inc.'s NPS 17 points higher than Female customers.
Male
-33
Ameriprise Financial Services, Inc.'s NPS was rated -33 by Male customers on Comparably.
27%
Promoters
13%
Passives
60%
Detractors
Female
-50
Ameriprise Financial Services, Inc.'s NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Ameriprise Financial Services, Inc. NPS by Ethnicity
Ameriprise Financial Services, Inc.'s NPS was rated -51 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
Ameriprise Financial Services, Inc. NPS by Age
Ameriprise Financial Services, Inc.'s NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Ameriprise Financial Services, Inc. NPS by Usage
Ameriprise Financial Services, Inc.'s NPS was rated the highest by customers who have used Ameriprise Financial Services, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
Over 10 Years -50 | Over 10 Years | -50 |
Ameriprise Financial Services, Inc. NPS vs. Competitors
Compared to its competitors, Ameriprise Financial Services, Inc.'s NPS is rated right above Comcast, and is preceded by Fidelity Investments.
| COMPANY | NPS Score | |
|---|---|---|
| West Corporation | 100 |
| Fidelity Investments | 8 |
| Ameriprise Financial Services, Inc. | -7 |
| Comcast | -31 |
Ameriprise Financial Services, Inc. Customer Reviews
Out of the 5 Ameriprise Financial Services, Inc. customer reviews 3 were positive and 2 were constructive. Ameriprise Financial Services, Inc. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Ameriprise Financial Services, Inc. Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Ameriprise Financial Services, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ameriprise Financial Services, Inc. Customer Loyalty Score by Gender
Male customers rated Ameriprise Financial Services, Inc.'s Customer Loyalty score 43% higher than Female customers.
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Male
76%
Yes
Female
33%
Yes
Ameriprise Financial Services, Inc. Customer Loyalty Score by Ethnicity
Ameriprise Financial Services, Inc.'s Customer Loyalty score was rated 63% by Caucasian customers on Comparably.
% who answered "Yes"
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63
out of 100
Caucasian
Ameriprise Financial Services, Inc. Customer Loyalty Score by Age
Ameriprise Financial Services, Inc.'s Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 55% | 56-60 | 55% |
66+ 74% | 66+ | 74% |
Ameriprise Financial Services, Inc. Customer Loyalty Score by Usage
Ameriprise Financial Services, Inc.'s Customer Loyalty score was rated the highest by customers who have used Ameriprise Financial Services, Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ameriprise Financial Services, Inc. Customer Loyalty Score by Industry
Ameriprise Financial Services, Inc.'s Customer Loyalty score was rated 100% by both Accounting and Tech industry customers.
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Ameriprise Financial Services, Inc. Customer Loyalty vs. Competitors
Compared to its competitors, Ameriprise Financial Services, Inc.'s Customer Loyalty score is rated right above Comcast, and is preceded by Fidelity Investments.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fidelity Investments | 83% |
| Ameriprise Financial Services, Inc. | 80% |
| Comcast | 72% |
| West Corporation | N/A |
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Ameriprise Financial Services, Inc. Product Quality
3.4/5
Ameriprise Financial Services, Inc. has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Ameriprise Financial Services, Inc. Product Information
Ameriprise Financial Services, Inc.’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Ameriprise Financial Services, Inc.'s product the highest. Reviewers from the Tech industry rated Ameriprise Financial Services, Inc. the lowest at 1.5.
- Company Size
- 5,001-10,000 Employees
Quick Insights into Ameriprise Financial Services, Inc. Product Quality
Ameriprise Financial Services, Inc.'s Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
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Ranked Ameriprise Financial Services, Inc. Product Quality the Highest
Ranked Ameriprise Financial Services, Inc. Product Quality the Lowest
Ameriprise Financial Services, Inc. Product Quality Score by Gender
Male customers rated Ameriprise Financial Services, Inc.'s Product Quality score 0.5 stars higher than Female customers.
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Male
2.6/5
Female
2.1/5
Ameriprise Financial Services, Inc. Product Quality Score by Ethnicity
Ameriprise Financial Services, Inc.'s Product Quality score was rated 2.4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Ameriprise Financial Services, Inc. Product Quality Score by Age
Ameriprise Financial Services, Inc.'s Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.6 | 56-60 | 1.6 |
66+ 2.3 | 66+ | 2.3 |
Ameriprise Financial Services, Inc. Product Quality Score by Usage
Ameriprise Financial Services, Inc.'s Product Quality score was rated the highest by customers who have used Ameriprise Financial Services, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Ameriprise Financial Services, Inc. Product Quality Score by Industry
Ameriprise Financial Services, Inc.'s Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Ameriprise Financial Services, Inc. Product Quality vs. Competitors
Compared to its competitors, Ameriprise Financial Services, Inc.'s Product Quality score is rated right above Fidelity Investments.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ameriprise Financial Services, Inc. | 3.4/5 |
| Fidelity Investments | 3.4/5 |
| Comcast | 2.5/5 |
| West Corporation | N/A |
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Ameriprise Financial Services, Inc. Pricing
Ameriprise Financial Services, Inc. ROI & Value For Money
3.2/5
Ameriprise Financial Services, Inc. has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Ameriprise Financial Services, Inc. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Ameriprise Financial Services, Inc..
Quick Insights into Ameriprise Financial Services, Inc. ROI
Ameriprise Financial Services, Inc.'s ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Tech industry.
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Ranked Ameriprise Financial Services, Inc. ROI the Highest
Ranked Ameriprise Financial Services, Inc. ROI the Lowest
Ameriprise Financial Services, Inc. ROI Score by Gender
Male customers rated Ameriprise Financial Services, Inc.'s ROI score 1.1 stars higher than Female customers.
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Male
2.6/5
Female
1.5/5
Ameriprise Financial Services, Inc. ROI Score by Ethnicity
Ameriprise Financial Services, Inc.'s ROI score was rated 2.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Ameriprise Financial Services, Inc. ROI Score by Age
Ameriprise Financial Services, Inc.'s ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.5 | 56-60 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
Ameriprise Financial Services, Inc. ROI Score by Usage
Ameriprise Financial Services, Inc.'s ROI score was rated the highest by customers who have used Ameriprise Financial Services, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ameriprise Financial Services, Inc. ROI Score by Industry
Ameriprise Financial Services, Inc.'s ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Ameriprise Financial Services, Inc. Pricing vs. Competitors
Compared to its competitors, Ameriprise Financial Services, Inc.'s ROI score is rated right above Comcast, and is preceded by Fidelity Investments.
| COMPANY | Pricing Score | |
|---|---|---|
| Fidelity Investments | 3.4/5 |
| Ameriprise Financial Services, Inc. | 3.2/5 |
| Comcast | 2.1/5 |
| West Corporation | N/A |
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Ameriprise Financial Services, Inc. Customer Satisfaction (CSAT)
Ameriprise Financial Services, Inc. Customer Satisfaction (CSAT) Score
61 / 100
Ameriprise Financial Services, Inc. has an overall Customer Satisfaction score of 61 rated by its users and customers.
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Very Satisfied
53%
Satisfied
8%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ameriprise Financial Services, Inc. Customer Satisfaction
Ameriprise Financial Services, Inc.'s Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 66+.
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Ranked Ameriprise Financial Services, Inc. Customer Satisfaction the Highest
Ranked Ameriprise Financial Services, Inc. Customer Satisfaction the Lowest
Ameriprise Financial Services, Inc. Customer Satisfaction Score by Gender
Ameriprise Financial Services, Inc.'s Customer Satisfaction score was rated 31 by Male customers on Comparably.
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31 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 31% | |
Dissatisfied | 15% | |
Very Dissatisfied | 23% |
Ameriprise Financial Services, Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ameriprise Financial Services, Inc. Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
20%
Ameriprise Financial Services, Inc. Customer Satisfaction Score by Age
Ameriprise Financial Services, Inc.'s Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 33% | |||||||||||||||
| 66+ | 29% |
Ameriprise Financial Services, Inc. Customer Satisfaction Score by Usage
Ameriprise Financial Services, Inc.'s Customer Satisfaction score was rated 38 points by customers who have used Ameriprise Financial Services, Inc.'s products/services for Over 10 Years.
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Ameriprise Financial Services, Inc. Customer Satisfaction Score by Industry
Ameriprise Financial Services, Inc.'s Customer Satisfaction score was rated 67 points by Accounting industry customers.
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}Ameriprise Financial Services, Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, Ameriprise Financial Services, Inc.'s Customer Satisfaction score is rated right above Fidelity Investments.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ameriprise Financial Services, Inc. | 62% |
| Fidelity Investments | 58% |
| Comcast | 27% |
| West Corporation | 0% |
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Ameriprise Financial Services, Inc. Customer Service
3.4/5
Ameriprise Financial Services, Inc. has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Ameriprise Financial Services, Inc.'s Customer Service
Address
55474
Website
http://www.ameriprise.com/social?mobile=no
Phone Number
612-671-3131
Ameriprise Financial Services, Inc.'s Social Links
Quick Insights into Ameriprise Financial Services, Inc. Customer Service
Ameriprise Financial Services, Inc.'s Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by Female customers.
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Ranked Ameriprise Financial Services, Inc. Customer Service the Highest
Ranked Ameriprise Financial Services, Inc. Customer Service the Lowest
Ameriprise Financial Services, Inc. Customer Service Score by Gender
Male customers rated Ameriprise Financial Services, Inc.'s Customer Service score 1.4 stars higher than Female customers.
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Male
3/5
Female
1.6/5
Ameriprise Financial Services, Inc. Customer Service Score by Ethnicity
Ameriprise Financial Services, Inc.'s Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Ameriprise Financial Services, Inc. Customer Service Score by Age
Ameriprise Financial Services, Inc.'s Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
20
40
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| Summary | Age | Customer Service Score |
|---|---|---|
56-60 2.1 | 56-60 | 2.1 |
66+ 2.8 | 66+ | 2.8 |
Ameriprise Financial Services, Inc. Customer Service Score by Usage
Ameriprise Financial Services, Inc.'s Customer Service score was rated the highest by customers who have used Ameriprise Financial Services, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ameriprise Financial Services, Inc. Customer Service Score by Industry
Ameriprise Financial Services, Inc.'s Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Ameriprise Financial Services, Inc. Customer Service vs. Competitors
Compared to its competitors, Ameriprise Financial Services, Inc.'s Customer Service score is rated right above Fidelity Investments.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ameriprise Financial Services, Inc. | 3.4/5 |
| Fidelity Investments | 3.3/5 |
| Comcast | 2.2/5 |
| West Corporation | N/A |
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Ameriprise Financial Services, Inc. as an Employer
3.7/5
Ameriprise Financial Services, Inc. has a 3.7/5 stars for its overall company culture rated by their employees
top
25%
CEO of Ameriprise Financial Services, Inc.
In the Top 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Ameriprise Financial Services, Inc. scored a -7 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Ameriprise Financial Services, Inc. would recommend the brand to a friend. ENPS measures how likely Ameriprise Financial Services, Inc. employees would recommend working at Ameriprise Financial Services, Inc. to a friend.
Net Promoter Score
-7
NPS Score
| 42% | Promoters |
|---|---|
| 9% | Passive |
| 49% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 38% | Promoters |
|---|---|
| 22% | Passive |
| 40% | Detractors |
