26
NPS
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AppFolio
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About AppFolio's Brand
AppFolio, Inc. (NASDAQ: APPF) is a cloud-based technology platform built for the real estate industry. Our solutions enable our customers to digitally transform their businesses, address critical business operations and deliver a better customer experience. For more information about AppFolio, visit appfolio.com.
Brand at a Glance
64%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
2.7/5
Customer Service
AppFolio CMO
Aimee Miller
Aimee Miller serves as the Chief Marketing Officer for AppFolio Inc.. Aimee started at AppFolio Inc. in January of 2009. Aimee is based in the Santa Barbara, California Area.
AppFolio NPS
AppFolio's Net Promoter Score (NPS) is a 26 with 54% Promoters, 18% Passives, and 28% Detractors. Net Promoter Score tracks whether AppFolio's customers would recommend using the product based on a scale of -100 to 100.
AppFolio Overall NPS
| 54% | Promoters |
|---|---|
| 18% | Passives |
| 28% | Detractors |
AppFolio NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 43 | Jul 2023 | 43 |
Aug 2023 38 | Aug 2023 | 38 |
Jan 2024 37 | Jan 2024 | 37 |
Feb 2024 35 | Feb 2024 | 35 |
Mar 2024 33 | Mar 2024 | 33 |
Apr 2024 32 | Apr 2024 | 32 |
Jun 2024 32 | Jun 2024 | 32 |
Aug 2024 29 | Aug 2024 | 29 |
Oct 2024 28 | Oct 2024 | 28 |
Jan 2025 28 | Jan 2025 | 28 |
Sep 2025 27 | Sep 2025 | 27 |
Dec 2025 25 | Dec 2025 | 25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AppFolio NPS by Gender
Male customers rated AppFolio's NPS 41 points higher than Female customers.
Male
-45
AppFolio's NPS was rated -45 by Male customers on Comparably.
11%
Promoters
33%
Passives
56%
Detractors
Female
-86
AppFolio's NPS was rated -86 by Female customers on Comparably.
0%
Promoters
14%
Passives
86%
Detractors
AppFolio NPS by Ethnicity
AppFolio's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -70 | Caucasian | -70 |
Other -100 | Other | -100 |
AppFolio NPS by Age
AppFolio's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
AppFolio NPS by Usage
AppFolio's NPS was rated the highest by customers who have used AppFolio's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years -80 | 2 to 5 Years | -80 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
AppFolio Customer Reviews
Out of the 5 AppFolio customer reviews 1 was positive and 4 were constructive. AppFolio customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
AppFolio Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of AppFolio users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
AppFolio Customer Loyalty Score by Gender
Male customers rated AppFolio's Customer Loyalty score 9% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of AppFolio.
Male
70%
Yes
Female
61%
Yes
AppFolio Customer Loyalty Score by Ethnicity
AppFolio's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AppFolio.
64
out of 100
Caucasian
40
out of 100
Other
AppFolio Customer Loyalty Score by Age
AppFolio's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of AppFolio.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 33% | 41-45 | 33% |
46-50 78% | 46-50 | 78% |
AppFolio Customer Loyalty Score by Usage
AppFolio's Customer Loyalty score was rated the highest by customers who have used AppFolio's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
AppFolio Customer Loyalty Score by Industry
AppFolio's Customer Loyalty score was rated the highest by Real Estate industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
AppFolio Product Quality
3.6/5
AppFolio has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock AppFolio's overall Product Quality score rated by its users and customers.
AppFolio Product Information
AppFolio serves markets in the United States. AppFolio supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
AppFolio’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated AppFolio's product the highest. Reviewers from the Facilities Services industry rated AppFolio the lowest at 3.
- Website
- https://www.appfolioinc.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
Real Estate
SaaS
Languages Supported
English
Product Type
Property Management Software
Real Estate Management Software
Lease Management Software
Home Inspection Software
Association Management Software
Commercial Real Estate Software
HOA Software
Quick Insights into AppFolio Product Quality
AppFolio's Product Quality score was rated highest by customers from the Education industry, and rated lowest by Other customers.
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Ranked AppFolio Product Quality the Highest
Ranked AppFolio Product Quality the Lowest
AppFolio Product Quality Score by Gender
AppFolio's Product Quality score was rated 2.2 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of AppFolio.
Male
2.2/5
Female
2.2/5
AppFolio Product Quality Score by Ethnicity
AppFolio's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of AppFolio.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 1.5 | Other | 1.5 |
AppFolio Product Quality Score by Age
AppFolio's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of AppFolio.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
46-50 2.1 | 46-50 | 2.1 |
AppFolio Product Quality Score by Usage
AppFolio's Product Quality score was rated the highest by customers who have used AppFolio's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
AppFolio Product Quality Score by Industry
AppFolio's Product Quality score was rated the highest by Education industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
AppFolio Pricing
AppFolio ROI & Value For Money
3.5/5
AppFolio has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock AppFolio's overall ROI score rated by its users and customers.
AppFolio Pricing Plans
AppFolio has a pricing structure that accommodates small, medium, and large businesses. Starting from $250/month, AppFolio uses a subscription model and offers the following: Commercial: $1.50/unit/month, Student Housing: $1.25/unit/month, and Community Associations: $0.80/unit/month. For the users that are not ready to commit yet, AppFolio also offers a free trial.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Real Estate industry think that they had the lowest ROI from AppFolio.
Who Uses AppFolio?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into AppFolio ROI
AppFolio's ROI score was rated highest by customers from the Construction industry, and rated lowest by Other customers.
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Ranked AppFolio ROI the Highest
Ranked AppFolio ROI the Lowest
AppFolio ROI Score by Gender
Male customers rated AppFolio's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of AppFolio.
Male
2.3/5
Female
1.7/5
AppFolio ROI Score by Ethnicity
AppFolio's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of AppFolio.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Other 1.5 | Other | 1.5 |
AppFolio ROI Score by Age
AppFolio's ROI score was rated 1.5 stars by customers ages 41-45 and customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of AppFolio.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
AppFolio ROI Score by Usage
AppFolio's ROI score was rated the highest by customers who have used AppFolio's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
AppFolio ROI Score by Industry
AppFolio's ROI score was rated the highest by Construction industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
AppFolio Customer Satisfaction (CSAT)
AppFolio Customer Satisfaction (CSAT) Score
38 / 100
AppFolio has an overall Customer Satisfaction score of 38 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
19%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
15%
Very Dissatisfied
41%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AppFolio Customer Satisfaction
AppFolio's Customer Satisfaction score was rated highest by customers who have used AppFolio's products/services for Less than 1 Year, and rated lowest by Other customers.
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Ranked AppFolio Customer Satisfaction the Highest
Ranked AppFolio Customer Satisfaction the Lowest
AppFolio Customer Satisfaction Score by Gender
Female customers rated AppFolio's Customer Satisfaction score 18 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of AppFolio.
25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 13% | |
Very Dissatisfied | 50% |
43 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 57% |
AppFolio Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
AppFolio's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of AppFolio.
40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
40%
CSAT according to Other
AppFolio's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of AppFolio.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
AppFolio Customer Satisfaction Score by Age
AppFolio's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of AppFolio.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 0% | |||||||||||||||
| 46-50 | 25% |
AppFolio Customer Satisfaction Score by Usage
AppFolio's Customer Satisfaction score was rated the highest by customers who have used AppFolio's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
AppFolio Customer Satisfaction Score by Industry
AppFolio's Customer Satisfaction score was rated 17 points by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "AppFolio Customer Satisfaction Score by Industry",
"text": "AppFolio's Customer Satisfaction score was rated 17 points by Real Estate industry customers.",
"bars": [
{
"label": "Real Estate",
"groupId": 554,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "AppFolio's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 17
}
]
}AppFolio Customer Service
2.7/5
AppFolio has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock AppFolio's overall Customer Service score rated by its users and customers.
About AppFolio's Customer Service
Address
70 Castilian Dr, Santa Barbara, CA 93117
Website
https://www.appfolioinc.com/
AppFolio's Social Links
Quick Insights into AppFolio Customer Service
AppFolio's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers from the Real Estate industry.
Sign Up to unlock insights into how customers have ranked AppFolio's Customer Service score.
Ranked AppFolio Customer Service the Highest
Ranked AppFolio Customer Service the Lowest
AppFolio Customer Service Score by Gender
Female customers rated AppFolio's Customer Service score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of AppFolio.
Male
1.7/5
Female
1.8/5
AppFolio Customer Service Score by Ethnicity
AppFolio's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of AppFolio.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 1.5 | Other | 1.5 |
AppFolio Customer Service Score by Age
AppFolio's Customer Service score was rated 1.5 stars by customers ages 41-45 and customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of AppFolio.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
AppFolio Customer Service Score by Usage
AppFolio's Customer Service score was rated the highest by customers who have used AppFolio's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
AppFolio Customer Service Score by Industry
AppFolio's Customer Service score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
AppFolio as an Employer
4.6/5
AppFolio has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
AppFolio scored a 26 for Net Promoter Score and a 55 for Employee Net Promoter Score. NPS gauges how likely a customer of AppFolio would recommend the brand to a friend. ENPS measures how likely AppFolio employees would recommend working at AppFolio to a friend.
Net Promoter Score
26
NPS Score
| 54% | Promoters |
|---|---|
| 18% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
55
eNPS Score
| 71% | Promoters |
|---|---|
| 13% | Passive |
| 16% | Detractors |
