-4
NPS
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ASICS America
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About ASICS America's Brand
ASICS is a worldwide creator of athletic wear. Among its major competitors, ASICS America is ranked in 2nd place for NPS while adidas is 1st, and United Entertainment Group is 3rd. Overall, ASICS America has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $3.35B
Brand at a Glance
68%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
ASICS America Ranking
- #2 / 4 of its competitors
ASICS America NPS
ASICS America's Net Promoter Score (NPS) is a -4 with 41% Promoters, 14% Passives, and 45% Detractors. Net Promoter Score tracks whether ASICS America's customers would recommend using the product based on a scale of -100 to 100.
ASICS America Overall NPS
| 41% | Promoters |
|---|---|
| 14% | Passives |
| 45% | Detractors |
ASICS America NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 15 | Oct 2023 | 15 |
Nov 2023 14 | Nov 2023 | 14 |
Dec 2023 10 | Dec 2023 | 10 |
Jun 2024 5 | Jun 2024 | 5 |
Jul 2024 1 | Jul 2024 | 1 |
Sep 2024 -1 | Sep 2024 | -1 |
Oct 2024 0 | Oct 2024 | 0 |
Jan 2025 2 | Jan 2025 | 2 |
May 2025 1 | May 2025 | 1 |
Aug 2025 -1 | Aug 2025 | -1 |
Oct 2025 -2 | Oct 2025 | -2 |
Dec 2025 -4 | Dec 2025 | -4 |
How Other Brands Compare
ASICS America is ranked second for NPS among its competitors. adidas and United Entertainment Group come in first and third, with Palace coming in at #4. Among those competitors, it is the second most valued company behind adidas.
ASICS America |  adidas |  United Entertainment Group |  Palace | |
| Global Ranking | #- | #58 | #- | #- |
| NPS | -4 | 41 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $3.35B | $5.62B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ASICS America NPS by Gender
Female customers rated ASICS America's NPS 30 points higher than Male customers.
Male
-50
ASICS America's NPS was rated -50 by Male customers on Comparably.
21%
Promoters
8%
Passives
71%
Detractors
Female
-20
ASICS America's NPS was rated -20 by Female customers on Comparably.
20%
Promoters
40%
Passives
40%
Detractors
ASICS America NPS by Ethnicity
ASICS America's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
African American/Black -25 | African American/Black | -25 |
Other -66 | Other | -66 |
ASICS America NPS by Age
ASICS America's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
ASICS America NPS by Usage
ASICS America's NPS was rated the highest by customers who have used ASICS America's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
Over 10 Years -86 | Over 10 Years | -86 |
ASICS America NPS vs. Competitors
Compared to its competitors, ASICS America's NPS is rated right below Palace.
| COMPANY | NPS Score | |
|---|---|---|
| adidas | 41 |
| United Entertainment Group | N/A |
| Palace | N/A |
| ASICS America | -4 |
ASICS America Customer Reviews
Out of the 5 ASICS America customer reviews 3 were positive and 2 were constructive. ASICS America customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
ASICS America Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of ASICS America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ASICS America Customer Loyalty Score by Gender
Female customers rated ASICS America's Customer Loyalty score 14% higher than Male customers.
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Male
68%
Yes
Female
82%
Yes
ASICS America Customer Loyalty Score by Ethnicity
ASICS America's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ASICS America.
66
out of 100
Caucasian
55
out of 100
African American/Black
85
out of 100
Other
ASICS America Customer Loyalty Score by Age
ASICS America's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
41-45 70% | 41-45 | 70% |
66+ 82% | 66+ | 82% |
ASICS America Customer Loyalty Score by Usage
ASICS America's Customer Loyalty score was rated the highest by customers who have used ASICS America's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ASICS America Customer Loyalty Score by Industry
ASICS America's Customer Loyalty score was rated 70% by Arts and Entertainment industry customers.
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ASICS America Customer Loyalty vs. Competitors
Compared to its competitors, ASICS America's Customer Loyalty score is rated right above United Entertainment Group, and is preceded by adidas.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| adidas | 85% |
| ASICS America | 68% |
| United Entertainment Group | N/A |
| Palace | N/A |
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ASICS America Product Quality
3.1/5
ASICS America has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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ASICS America Product Information
ASICS America’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated ASICS America's product the highest.
- Company Size
- 1,001-5,000 Employees
Quick Insights into ASICS America Product Quality
ASICS America's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used ASICS America's products/services for Over 10 Years.
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Ranked ASICS America Product Quality the Highest
Ranked ASICS America Product Quality the Lowest
ASICS America Product Quality Score by Gender
Female customers rated ASICS America's Product Quality score 1.2 stars higher than Male customers.
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Male
2/5
Female
3.2/5
ASICS America Product Quality Score by Ethnicity
ASICS America's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ASICS America.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 2.7 | African American/Black | 2.7 |
Other 1.5 | Other | 1.5 |
ASICS America Product Quality Score by Age
ASICS America's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ASICS America.
0
1
2
3
4
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| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
41-45 1.5 | 41-45 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
ASICS America Product Quality Score by Usage
ASICS America's Product Quality score was rated the highest by customers who have used ASICS America's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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ASICS America Product Quality Score by Industry
ASICS America's Product Quality score was rated 1.5 stars by Arts and Entertainment industry customers.
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ASICS America Product Quality vs. Competitors
Compared to its competitors, ASICS America's Product Quality score is rated right above United Entertainment Group, and is preceded by adidas.
| COMPANY | Product Quality Score | |
|---|---|---|
| adidas | 4.3/5 |
| ASICS America | 3.1/5 |
| United Entertainment Group | N/A |
| Palace | N/A |
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ASICS America Pricing
ASICS America ROI & Value For Money
3/5
ASICS America has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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ASICS America Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into ASICS America ROI
ASICS America's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used ASICS America's products/services for Over 10 Years.
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Ranked ASICS America ROI the Highest
Ranked ASICS America ROI the Lowest
ASICS America ROI Score by Gender
Female customers rated ASICS America's ROI score 1.2 stars higher than Male customers.
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Male
2/5
Female
3.2/5
ASICS America ROI Score by Ethnicity
ASICS America's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ASICS America.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 2.5 | African American/Black | 2.5 |
Other 1.5 | Other | 1.5 |
ASICS America ROI Score by Age
ASICS America's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
41-45 1.6 | 41-45 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
ASICS America ROI Score by Usage
ASICS America's ROI score was rated the highest by customers who have used ASICS America's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ASICS America ROI Score by Industry
ASICS America's ROI score was rated 1.5 stars by Arts and Entertainment industry customers.
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ASICS America Pricing vs. Competitors
Compared to its competitors, ASICS America's ROI score is rated right above United Entertainment Group, and is preceded by adidas.
| COMPANY | Pricing Score | |
|---|---|---|
| adidas | 4/5 |
| ASICS America | 3/5 |
| United Entertainment Group | N/A |
| Palace | N/A |
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ASICS America Customer Satisfaction (CSAT)
ASICS America Customer Satisfaction (CSAT) Score
56 / 100
ASICS America has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Very Satisfied
33%
Satisfied
23%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
2%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ASICS America Customer Satisfaction
ASICS America's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used ASICS America's products/services for Over 10 Years.
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Ranked ASICS America Customer Satisfaction the Highest
Ranked ASICS America Customer Satisfaction the Lowest
ASICS America Customer Satisfaction Score by Gender
Female customers rated ASICS America's Customer Satisfaction score 2 points higher than Male customers.
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38 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 62% |
40 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
ASICS America Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ASICS America's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
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38 / 100
Very Satisfied
25%
Satisfied
13%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to African American/Black
ASICS America's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
ASICS America's Customer Satisfaction (CSAT) score was rated 17% according to Other users and customers.
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17 / 100
Very Satisfied
0%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%
ASICS America Customer Satisfaction Score by Age
ASICS America's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 66+ | 0% |
ASICS America Customer Satisfaction Score by Usage
ASICS America's Customer Satisfaction score was rated the highest by customers who have used ASICS America's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ASICS America Customer Satisfaction Score by Industry
ASICS America's Customer Satisfaction score was rated 33 points by Arts and Entertainment industry customers.
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{
"title": "ASICS America Customer Satisfaction Score by Industry",
"text": "ASICS America's Customer Satisfaction score was rated 33 points by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "ASICS America's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
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]
}ASICS America Customer Satisfaction vs. Competitors
Compared to its competitors, ASICS America's Customer Satisfaction score is rated right above United Entertainment Group, and is preceded by adidas.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| adidas | 87% |
| ASICS America | 56% |
| United Entertainment Group | 0% |
| Palace | 0% |
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ASICS America Customer Service
3.1/5
ASICS America has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About ASICS America's Customer Service
Address
Irvine, CA
Website
http://www.asics.com/us/en-us/
Quick Insights into ASICS America Customer Service
ASICS America's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used ASICS America's products/services for Over 10 Years.
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Ranked ASICS America Customer Service the Highest
Ranked ASICS America Customer Service the Lowest
ASICS America Customer Service Score by Gender
Female customers rated ASICS America's Customer Service score 0.2 stars higher than Male customers.
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Male
2/5
Female
2.2/5
ASICS America Customer Service Score by Ethnicity
ASICS America's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Other 1.5 | Other | 1.5 |
ASICS America Customer Service Score by Age
ASICS America's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
41-45 2.3 | 41-45 | 2.3 |
66+ 1.5 | 66+ | 1.5 |
ASICS America Customer Service Score by Usage
ASICS America's Customer Service score was rated the highest by customers who have used ASICS America's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ASICS America Customer Service Score by Industry
ASICS America's Customer Service score was rated 1.5 stars by Arts and Entertainment industry customers.
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ASICS America Customer Service vs. Competitors
Compared to its competitors, ASICS America's Customer Service score is rated right above United Entertainment Group, and is preceded by adidas.
| COMPANY | Customer Service Score | |
|---|---|---|
| adidas | 4.1/5 |
| ASICS America | 3.1/5 |
| United Entertainment Group | N/A |
| Palace | N/A |
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ASICS America as an Employer
2.5/5
ASICS America has a 2.5/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
ASICS America scored a -4 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of ASICS America would recommend the brand to a friend. ENPS measures how likely ASICS America employees would recommend working at ASICS America to a friend.
Net Promoter Score
-4
NPS Score
| 41% | Promoters |
|---|---|
| 14% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-42
eNPS Score
| 13% | Promoters |
|---|---|
| 32% | Passive |
| 55% | Detractors |
