-23
NPS
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buybuy BABY
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About buybuy BABY's Brand
BuybuyBABY's mission is to ensure that new & expectant parents have everything they need to confidently welcome their baby. Among its major competitors, buybuy BABY is ranked in 3rd place for NPS while Amazon is 1st, and Target is 2nd.Their current market cap is $689.08M
Brand at a Glance
75%
Customer Loyalty
2.2/5
Product Quality
2.2/5
Pricing
2.2/5
Customer Service
buybuy BABY Ranking
- #3 / 3 of its competitors
buybuy BABY NPS
buybuy BABY's Net Promoter Score (NPS) is a -23 with 35% Promoters, 7% Passives, and 58% Detractors. Net Promoter Score tracks whether buybuy BABY's customers would recommend using the product based on a scale of -100 to 100.
buybuy BABY Overall NPS
| 35% | Promoters |
|---|---|
| 7% | Passives |
| 58% | Detractors |
buybuy BABY NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 -2 | Nov 2022 | -2 |
Dec 2022 -15 | Dec 2022 | -15 |
Jan 2023 -19 | Jan 2023 | -19 |
Feb 2023 -19 | Feb 2023 | -19 |
Mar 2023 -22 | Mar 2023 | -22 |
Apr 2023 -24 | Apr 2023 | -24 |
May 2023 -24 | May 2023 | -24 |
Jul 2023 -26 | Jul 2023 | -26 |
Nov 2023 -24 | Nov 2023 | -24 |
Dec 2023 -22 | Dec 2023 | -22 |
Jan 2024 -21 | Jan 2024 | -21 |
May 2024 -23 | May 2024 | -23 |
How Other Brands Compare
buybuy BABY is ranked third for NPS among its competitors. Amazon and Target come in first and second. Among those competitors, it is the third most valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
buybuy BABY NPS by Gender
Male customers rated buybuy BABY's NPS 63 points higher than Female customers.
Male
-13
buybuy BABY's NPS was rated -13 by Male customers on Comparably.
37%
Promoters
13%
Passives
50%
Detractors
Female
-76
buybuy BABY's NPS was rated -76 by Female customers on Comparably.
12%
Promoters
0%
Passives
88%
Detractors
buybuy BABY NPS by Ethnicity
buybuy BABY's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -82 | Caucasian | -82 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
Other -72 | Other | -72 |
buybuy BABY NPS by Age
buybuy BABY's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
buybuy BABY NPS by Usage
buybuy BABY's NPS was rated the highest by customers who have used buybuy BABY's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -66 | Less than 1 Year | -66 |
1 to 2 Years -56 | 1 to 2 Years | -56 |
2 to 5 Years -28 | 2 to 5 Years | -28 |
5 to 10 Years -83 | 5 to 10 Years | -83 |
Over 10 Years -66 | Over 10 Years | -66 |
buybuy BABY NPS vs. Competitors
Compared to its competitors, buybuy BABY's NPS is rated right below Target.
| COMPANY | NPS Score | |
|---|---|---|
 | Amazon | 49 |
 | Target | 36 |
| buybuy BABY | -23 |
buybuy BABY Customer Reviews
Out of the 4 buybuy BABY customer reviews 3 were positive and 1 was constructive. buybuy BABY customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
buybuy BABY Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of buybuy BABY users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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buybuy BABY Customer Loyalty Score by Gender
Female customers rated buybuy BABY's Customer Loyalty score 23% higher than Male customers.
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Male
55%
Yes
Female
78%
Yes
buybuy BABY Customer Loyalty Score by Ethnicity
buybuy BABY's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of buybuy BABY.
68
out of 100
Caucasian
100
out of 100
Hispanic or Latino
61
out of 100
Other
buybuy BABY Customer Loyalty Score by Age
buybuy BABY's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 46% | 26-30 | 46% |
31-35 78% | 31-35 | 78% |
51-55 100% | 51-55 | 100% |
56-60 70% | 56-60 | 70% |
61-65 78% | 61-65 | 78% |
buybuy BABY Customer Loyalty Score by Usage
buybuy BABY's Customer Loyalty score was rated the highest by customers who have used buybuy BABY's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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buybuy BABY Customer Loyalty Score by Industry
buybuy BABY's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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buybuy BABY Customer Loyalty vs. Competitors
Compared to its competitors, buybuy BABY's Customer Loyalty score is rated right below Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Target | 82% |
| buybuy BABY | 75% |
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buybuy BABY Product Quality
2.2/5
buybuy BABY has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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buybuy BABY Product Information
buybuy BABY’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated buybuy BABY's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated buybuy BABY the lowest at 1.9.
- Website
- http://www.buybuybaby.com/
- Company Size
- 5,001-10,000 Employees
Industry
Retail
Quick Insights into buybuy BABY Product Quality
buybuy BABY's Product Quality score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked buybuy BABY Product Quality the Highest
Ranked buybuy BABY Product Quality the Lowest
buybuy BABY Product Quality Score by Gender
Male customers rated buybuy BABY's Product Quality score 1 stars higher than Female customers.
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Male
2.5/5
Female
1.5/5
buybuy BABY Product Quality Score by Ethnicity
buybuy BABY's Product Quality score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Other 1.5 | Other | 1.5 |
buybuy BABY Product Quality Score by Age
buybuy BABY's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 1.9 | 31-35 | 1.9 |
51-55 3.8 | 51-55 | 3.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
buybuy BABY Product Quality Score by Usage
buybuy BABY's Product Quality score was rated the highest by customers who have used buybuy BABY's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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buybuy BABY Product Quality Score by Industry
buybuy BABY's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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buybuy BABY Product Quality vs. Competitors
Compared to its competitors, buybuy BABY's Product Quality score is rated right below Target.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Target | 4.1/5 |
| buybuy BABY | 2.2/5 |
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buybuy BABY Pricing
buybuy BABY ROI & Value For Money
2.2/5
buybuy BABY has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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buybuy BABY Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Hospitality industry think that they had the lowest ROI from buybuy BABY.
Quick Insights into buybuy BABY ROI
buybuy BABY's ROI score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
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Ranked buybuy BABY ROI the Highest
Ranked buybuy BABY ROI the Lowest
buybuy BABY ROI Score by Gender
Male customers rated buybuy BABY's ROI score 0.9 stars higher than Female customers.
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Male
2.4/5
Female
1.5/5
buybuy BABY ROI Score by Ethnicity
buybuy BABY's ROI score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of buybuy BABY.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Other 1.5 | Other | 1.5 |
buybuy BABY ROI Score by Age
buybuy BABY's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of buybuy BABY.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 1.6 | 31-35 | 1.6 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.7 | 61-65 | 1.7 |
buybuy BABY ROI Score by Usage
buybuy BABY's ROI score was rated the highest by customers who have used buybuy BABY's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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buybuy BABY ROI Score by Industry
buybuy BABY's ROI score was rated the highest by Tech industry customers, and the lowest by Hospitality industry customers.
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buybuy BABY Pricing vs. Competitors
Compared to its competitors, buybuy BABY's ROI score is rated right below Target.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Target | 3.9/5 |
| buybuy BABY | 2.2/5 |
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buybuy BABY Customer Satisfaction (CSAT)
buybuy BABY Customer Satisfaction (CSAT) Score
28 / 100
buybuy BABY has an overall Customer Satisfaction score of 28 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
24%
Satisfied
4%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
59%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into buybuy BABY Customer Satisfaction
buybuy BABY's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers who have used buybuy BABY's products/services for Over 10 Years.
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Ranked buybuy BABY Customer Satisfaction the Highest
Ranked buybuy BABY Customer Satisfaction the Lowest
buybuy BABY Customer Satisfaction Score by Gender
Male customers rated buybuy BABY's Customer Satisfaction score 20 points higher than Female customers.
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33 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
13 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 9% | |
Very Dissatisfied | 74% |
buybuy BABY Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
buybuy BABY's Customer Satisfaction (CSAT) score was rated 12% according to Caucasian users and customers.
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12 / 100
Very Satisfied
6%
Satisfied
6%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
82%
CSAT according to Hispanic or Latino
buybuy BABY's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
buybuy BABY's Customer Satisfaction (CSAT) score was rated 14% according to Other users and customers.
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14 / 100
Very Satisfied
14%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
29%
Very Dissatisfied
57%
buybuy BABY Customer Satisfaction Score by Age
buybuy BABY's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 0% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% |
buybuy BABY Customer Satisfaction Score by Usage
buybuy BABY's Customer Satisfaction score was rated the highest by customers who have used buybuy BABY's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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buybuy BABY Customer Satisfaction Score by Industry
buybuy BABY's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}buybuy BABY Customer Satisfaction vs. Competitors
Compared to its competitors, buybuy BABY's Customer Satisfaction score is rated right below Target.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Amazon | 84% |
| Target | 79% |
| buybuy BABY | 28% |
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buybuy BABY Customer Service
2.2/5
buybuy BABY has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About buybuy BABY's Customer Service
Address
650 Liberty Ave, Union, NJ 07083
Website
http://www.buybuybaby.com/
buybuy BABY's Social Links
Quick Insights into buybuy BABY Customer Service
buybuy BABY's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used buybuy BABY's products/services for Less than 1 Year.
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Ranked buybuy BABY Customer Service the Highest
Ranked buybuy BABY Customer Service the Lowest
buybuy BABY Customer Service Score by Gender
Male customers rated buybuy BABY's Customer Service score 1 stars higher than Female customers.
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Male
2.5/5
Female
1.5/5
buybuy BABY Customer Service Score by Ethnicity
buybuy BABY's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of buybuy BABY.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Other 1.6 | Other | 1.6 |
buybuy BABY Customer Service Score by Age
buybuy BABY's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of buybuy BABY.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 2 | 31-35 | 2 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
buybuy BABY Customer Service Score by Usage
buybuy BABY's Customer Service score was rated the highest by customers who have used buybuy BABY's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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buybuy BABY Customer Service Score by Industry
buybuy BABY's Customer Service score was rated the highest by Tech industry customers, and the lowest by Hospitality industry customers.
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buybuy BABY Customer Service vs. Competitors
Compared to its competitors, buybuy BABY's Customer Service score is rated right below Target.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Target | 4/5 |
| buybuy BABY | 2.2/5 |
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buybuy BABY as an Employer
2.4/5
buybuy BABY has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
buybuy BABY scored a -23 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of buybuy BABY would recommend the brand to a friend. ENPS measures how likely buybuy BABY employees would recommend working at buybuy BABY to a friend.
Net Promoter Score
-23
NPS Score
| 35% | Promoters |
|---|---|
| 7% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-44
eNPS Score
| 23% | Promoters |
|---|---|
| 10% | Passive |
| 67% | Detractors |
