

Retailer of ladies footwear and accessories. The company designs and sells shoes, bags, belts and other accessories through an online portal and retail outlets internationally. Among its major competitors, CHARLES & KEITH is ranked in 1st place for NPS while Aldo is 2nd, and Calvin Klein is 3rd.
CHARLES & KEITH's Net Promoter Score (NPS) is a 69 with 69% Promoters, 31% Passives, and 0% Detractors. Net Promoter Score tracks whether CHARLES & KEITH's customers would recommend using the product based on a scale of -100 to 100.
| 69% | Promoters |
|---|---|
| 31% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2021 100 | Feb 2021 | 100 |
Apr 2022 100 | Apr 2022 | 100 |
May 2022 100 | May 2022 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Oct 2022 80 | Oct 2022 | 80 |
Nov 2022 83 | Nov 2022 | 83 |
Feb 2023 75 | Feb 2023 | 75 |
Apr 2024 77 | Apr 2024 | 77 |
May 2024 70 | May 2024 | 70 |
Sep 2024 66 | Sep 2024 | 66 |
Apr 2025 69 | Apr 2025 | 69 |
CHARLES & KEITH is ranked first for NPS among its competitors. Aldo and Calvin Klein come in second and third.
![]() CHARLES & KEITH | ![]() Calvin Klein | ![]() Aldo | |
| Global Ranking | #- | #413 | #- |
| NPS | 69 | 30 | 50 |
| Valuation Updated every 24 hours for public companies | - | $5.25B | $6.67B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CHARLES & KEITH's NPS was rated 80 by Female customers on Comparably.
CHARLES & KEITH's NPS was rated 80 by Female customers on Comparably.
CHARLES & KEITH's NPS is not yet rated by Male customers.
CHARLES & KEITH's NPS was rated 100 points by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
CHARLES & KEITH's NPS was rated 75 points by customers ages 18-25 on Comparably.
CHARLES & KEITH's NPS was rated 67 points by customers who have used CHARLES & KEITH's products/services for 1 to 2 Years.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 67 | 1 to 2 Years | 67 |
Compared to its competitors, CHARLES & KEITH's NPS is rated right above Aldo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | CHARLES & KEITH | 69 |
![]() | Aldo | 50 |
![]() | Calvin Klein | 30 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of CHARLES & KEITH users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CHARLES & KEITH's Customer Loyalty score was rated 82 by Female customers on Comparably.
CHARLES & KEITH's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
CHARLES & KEITH's Customer Loyalty score was rated 78% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
CHARLES & KEITH's Customer Loyalty score was rated 70% by customers who have used CHARLES & KEITH's products/services for 1 to 2 Years.
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Compared to its competitors, CHARLES & KEITH's Customer Loyalty score is rated right below Aldo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Calvin Klein | 77% |
![]() | Aldo | 73% |
![]() | CHARLES & KEITH | 71% |
CHARLES & KEITH has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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CHARLES & KEITH’s product quality score is a 4.1 out of 5 as rated by its users and customers.
CHARLES & KEITH's Product Quality score was rated highest by Asian or Pacific Islander customers.
CHARLES & KEITH's Product Quality score was rated 4.6 by Female customers on Comparably.
CHARLES & KEITH's Product Quality score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
CHARLES & KEITH's Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
CHARLES & KEITH's Product Quality score was rated 4.3 stars by customers who have used CHARLES & KEITH's products/services for 1 to 2 Years.
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Compared to its competitors, CHARLES & KEITH's Product Quality score is rated right above Calvin Klein.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | CHARLES & KEITH | 4.1/5 |
![]() | Calvin Klein | 4.1/5 |
![]() | Aldo | 3.6/5 |
CHARLES & KEITH has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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CHARLES & KEITH's ROI score was rated highest by Asian or Pacific Islander customers.
CHARLES & KEITH's ROI score was rated 4.2 by Female customers on Comparably.
CHARLES & KEITH's ROI score was rated 4.3 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
CHARLES & KEITH's ROI score was rated 4 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
CHARLES & KEITH's ROI score was rated 3.6 stars by customers who have used CHARLES & KEITH's products/services for 1 to 2 Years.
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Compared to its competitors, CHARLES & KEITH's ROI score is rated right above Calvin Klein.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | CHARLES & KEITH | 4/5 |
![]() | Calvin Klein | 3.9/5 |
![]() | Aldo | 3.5/5 |
CHARLES & KEITH has an overall Customer Satisfaction score of 91 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CHARLES & KEITH's Customer Satisfaction score was rated highest by customers who have used CHARLES & KEITH's products/services for 1 to 2 Years.
CHARLES & KEITH's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Very Satisfied | 60% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
CHARLES & KEITH's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
CHARLES & KEITH's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
CHARLES & KEITH's Customer Satisfaction score was rated 100 points by customers who have used CHARLES & KEITH's products/services for 1 to 2 Years.
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Compared to its competitors, CHARLES & KEITH's Customer Satisfaction score is rated right above Calvin Klein.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | CHARLES & KEITH | 91% |
![]() | Calvin Klein | 80% |
![]() | Aldo | 75% |
CHARLES & KEITH has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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6, Tai Seng Link, Singapore, 534101
www.charleskeith.com
5
CHARLES & KEITH's Customer Service score was rated highest by Asian or Pacific Islander customers.
CHARLES & KEITH's Customer Service score was rated 4.4 by Female customers on Comparably.
CHARLES & KEITH's Customer Service score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
CHARLES & KEITH's Customer Service score was rated 4.2 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
CHARLES & KEITH's Customer Service score was rated 4 stars by customers who have used CHARLES & KEITH's products/services for 1 to 2 Years.
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Compared to its competitors, CHARLES & KEITH's Customer Service score is rated right above Aldo, and is preceded by Calvin Klein.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Calvin Klein | 4/5 |
![]() | CHARLES & KEITH | 4/5 |
![]() | Aldo | 3.6/5 |