28
NPS
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Cotton On Group
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About Cotton On Group's Brand
Among its major competitors, Cotton On Group is ranked in 1st place for NPS while H&M is 2nd, and Sportsgirl is 3rd.
Brand at a Glance
81%
Customer Loyalty
4/5
Product Quality
3.6/5
Pricing
3.9/5
Customer Service
Cotton On Group Ranking
- #1 / 3 of its competitors
Cotton On Group NPS
Cotton On Group's Net Promoter Score (NPS) is a 28 with 52% Promoters, 24% Passives, and 24% Detractors. Net Promoter Score tracks whether Cotton On Group's customers would recommend using the product based on a scale of -100 to 100.
Cotton On Group Overall NPS
| 52% | Promoters |
|---|---|
| 24% | Passives |
| 24% | Detractors |
Cotton On Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2025 32 | Mar 2025 | 32 |
Apr 2025 32 | Apr 2025 | 32 |
May 2025 32 | May 2025 | 32 |
Jun 2025 30 | Jun 2025 | 30 |
Jul 2025 30 | Jul 2025 | 30 |
Aug 2025 28 | Aug 2025 | 28 |
Dec 2025 30 | Dec 2025 | 30 |
Jan 2026 28 | Jan 2026 | 28 |
Feb 2026 28 | Feb 2026 | 28 |
Mar 2026 30 | Mar 2026 | 30 |
Apr 2026 28 | Apr 2026 | 28 |
May 2026 28 | May 2026 | 28 |
How Other Brands Compare
Cotton On Group is ranked first for NPS among its competitors. H&M and Sportsgirl come in second and third.
Cotton On Group |  H&M |  Sportsgirl | |
| Global Ranking | #- | #215 | #- |
| NPS | 28 | 19 | 0 |
| Valuation Updated every 24 hours for public companies | - | $32.65B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cotton On Group NPS by Gender
Female customers rated Cotton On Group's NPS 19 points higher than Male customers.
Male
0
Cotton On Group's NPS was rated by Male customers on Comparably.
36%
Promoters
28%
Passives
36%
Detractors
Female
19
Cotton On Group's NPS was rated 19 by Female customers on Comparably.
50%
Promoters
19%
Passives
31%
Detractors
Cotton On Group NPS by Ethnicity
Cotton On Group's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -15 | Caucasian | -15 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other 47 | Other | 47 |
Cotton On Group NPS by Age
Cotton On Group's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Cotton On Group NPS by Usage
Cotton On Group's NPS was rated the highest by customers who have used Cotton On Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -17 | Less than 1 Year | -17 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years 31 | 2 to 5 Years | 31 |
5 to 10 Years 23 | 5 to 10 Years | 23 |
Over 10 Years -1 | Over 10 Years | -1 |
Cotton On Group NPS vs. Competitors
Compared to its competitors, Cotton On Group's NPS is rated right above H&M.
| COMPANY | NPS Score | |
|---|---|---|
| Cotton On Group | 28 |
| H&M | 19 |
| Sportsgirl | 0 |
Cotton On Group Customer Reviews
Out of the 21 Cotton On Group customer reviews 17 were positive and 4 were constructive. Cotton On Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Cotton On Group Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Cotton On Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cotton On Group Customer Loyalty Score by Gender
Female customers rated Cotton On Group's Customer Loyalty score 23% higher than Male customers.
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Male
59%
Yes
Female
82%
Yes
Cotton On Group Customer Loyalty Score by Ethnicity
Cotton On Group's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cotton On Group.
78
out of 100
Caucasian
100
out of 100
Hispanic or Latino
78
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
82
out of 100
Other
Cotton On Group Customer Loyalty Score by Age
Cotton On Group's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 77% | 18-25 | 77% |
26-30 82% | 26-30 | 82% |
46-50 70% | 46-50 | 70% |
Cotton On Group Customer Loyalty Score by Usage
Cotton On Group's Customer Loyalty score was rated the highest by customers who have used Cotton On Group's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Cotton On Group Customer Loyalty Score by Industry
Cotton On Group's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Hospitality industry customers.
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Cotton On Group Customer Loyalty vs. Competitors
Compared to its competitors, Cotton On Group's Customer Loyalty score is rated right above H&M.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cotton On Group | 81% |
| H&M | 77% |
| Sportsgirl | 53% |
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Cotton On Group Product Quality
4/5
Cotton On Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Cotton On Group Product Information
Cotton On Group’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Cotton On Group's product the highest. Reviewers from the Accounting industry rated Cotton On Group the lowest at 2.7.
- Website
- http://www.cottonongroup.com
- Company Size
- 10,000+ Employees
Industry
Tech
Apparel & Fashion
Quick Insights into Cotton On Group Product Quality
Cotton On Group's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Accounting industry.
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Ranked Cotton On Group Product Quality the Highest
Ranked Cotton On Group Product Quality the Lowest
Cotton On Group Product Quality Score by Gender
Female customers rated Cotton On Group's Product Quality score 0.4 stars higher than Male customers.
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Male
3.4/5
Female
3.8/5
Cotton On Group Product Quality Score by Ethnicity
Cotton On Group's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cotton On Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.1 | Other | 4.1 |
Cotton On Group Product Quality Score by Age
Cotton On Group's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.1 | 26-30 | 3.1 |
46-50 3.8 | 46-50 | 3.8 |
Cotton On Group Product Quality Score by Usage
Cotton On Group's Product Quality score was rated the highest by customers who have used Cotton On Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cotton On Group Product Quality Score by Industry
Cotton On Group's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Accounting industry customers.
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Cotton On Group Product Quality vs. Competitors
Compared to its competitors, Cotton On Group's Product Quality score is rated right above H&M.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cotton On Group | 4/5 |
| H&M | 3.9/5 |
| Sportsgirl | 3.2/5 |
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Cotton On Group Pricing
Cotton On Group ROI & Value For Money
3.6/5
Cotton On Group has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Cotton On Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from Cotton On Group.
Quick Insights into Cotton On Group ROI
Cotton On Group's ROI score was rated highest by customers who have used Cotton On Group's products/services for 5 to 10 Years, and rated lowest by customers from the Accounting industry.
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Ranked Cotton On Group ROI the Highest
Ranked Cotton On Group ROI the Lowest
Cotton On Group ROI Score by Gender
Female customers rated Cotton On Group's ROI score 0.3 stars higher than Male customers.
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Male
3.2/5
Female
3.5/5
Cotton On Group ROI Score by Ethnicity
Cotton On Group's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cotton On Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.7 | Other | 3.7 |
Cotton On Group ROI Score by Age
Cotton On Group's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.8 | 26-30 | 2.8 |
46-50 3.6 | 46-50 | 3.6 |
Cotton On Group ROI Score by Usage
Cotton On Group's ROI score was rated the highest by customers who have used Cotton On Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Cotton On Group ROI Score by Industry
Cotton On Group's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Cotton On Group Pricing vs. Competitors
Compared to its competitors, Cotton On Group's ROI score is rated right above Sportsgirl, and is preceded by H&M.
| COMPANY | Pricing Score | |
|---|---|---|
| H&M | 3.7/5 |
| Cotton On Group | 3.6/5 |
| Sportsgirl | 3/5 |
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Cotton On Group Customer Satisfaction (CSAT)
Cotton On Group Customer Satisfaction (CSAT) Score
85 / 100
Cotton On Group has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Very Satisfied
34%
Satisfied
51%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cotton On Group Customer Satisfaction
Cotton On Group's Customer Satisfaction score was rated highest by customers who have used Cotton On Group's products/services for 1 to 2 Years, and rated lowest by customers from the Hospitality industry.
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Ranked Cotton On Group Customer Satisfaction the Highest
Ranked Cotton On Group Customer Satisfaction the Lowest
Cotton On Group Customer Satisfaction Score by Gender
Female customers rated Cotton On Group's Customer Satisfaction score 12 points higher than Male customers.
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73 / 100
MaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 18% |
85 / 100
FemaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 61% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 2% | |
Very Dissatisfied | 3% |
Cotton On Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cotton On Group's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
10%
Satisfied
70%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to Hispanic or Latino
Cotton On Group's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to African American/Black
Cotton On Group's Customer Satisfaction (CSAT) score was rated 87% according to African American/Black users and customers.
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87 / 100
Very Satisfied
27%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
13%
CSAT according to Asian or Pacific Islander
Cotton On Group's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
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83 / 100
Very Satisfied
25%
Satisfied
58%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Cotton On Group's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cotton On Group.
85 / 100
Very Satisfied
47%
Satisfied
38%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
0%
Cotton On Group Customer Satisfaction Score by Age
Cotton On Group's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 46-50 | 67% |
Cotton On Group Customer Satisfaction Score by Usage
Cotton On Group's Customer Satisfaction score was rated the highest by customers who have used Cotton On Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cotton On Group Customer Satisfaction Score by Industry
Cotton On Group's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.
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{
"title": "Cotton On Group Customer Satisfaction Score by Industry",
"text": "Cotton On Group's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
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{
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}Cotton On Group Customer Satisfaction vs. Competitors
Compared to its competitors, Cotton On Group's Customer Satisfaction score is rated right above H&M.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cotton On Group | 85% |
| H&M | 78% |
| Sportsgirl | 50% |
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Cotton On Group Customer Service
3.9/5
Cotton On Group has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Cotton On Group's Customer Service
Website
http://www.cottonongroup.com
Quick Insights into Cotton On Group Customer Service
Cotton On Group's Customer Service score was rated highest by customers who have used Cotton On Group's products/services for 5 to 10 Years, and rated lowest by customers who have used Cotton On Group's products/services for Over 10 Years.
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Ranked Cotton On Group Customer Service the Highest
Ranked Cotton On Group Customer Service the Lowest
Cotton On Group Customer Service Score by Gender
Female customers rated Cotton On Group's Customer Service score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
Cotton On Group Customer Service Score by Ethnicity
Cotton On Group's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cotton On Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4 | Other | 4 |
Cotton On Group Customer Service Score by Age
Cotton On Group's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.8 | 26-30 | 2.8 |
46-50 3.8 | 46-50 | 3.8 |
Cotton On Group Customer Service Score by Usage
Cotton On Group's Customer Service score was rated the highest by customers who have used Cotton On Group's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Cotton On Group Customer Service Score by Industry
Cotton On Group's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Cotton On Group Customer Service vs. Competitors
Compared to its competitors, Cotton On Group's Customer Service score is rated right above H&M.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cotton On Group | 3.9/5 |
| H&M | 3.8/5 |
| Sportsgirl | 3.3/5 |
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Cotton On Group as an Employer
3.5/5
Cotton On Group has a 3.5/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Cotton On Group scored a 28 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Cotton On Group would recommend the brand to a friend. ENPS measures how likely Cotton On Group employees would recommend working at Cotton On Group to a friend.
Net Promoter Score
28
NPS Score
| 52% | Promoters |
|---|---|
| 24% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 38% | Promoters |
|---|---|
| 22% | Passive |
| 40% | Detractors |
