Cox Automotive NPS & Customer Reviews | Comparably
Brand Page
Cox Automotive
Marketing or Exec? Claim Your Free Account

About Cox Automotive's Brand

Cox Automotive is a leading provider of vehicle remarketing services and digital marketing and software solutions for consumers, dealers.

Brand at a Glance

75%
Customer Loyalty
3.6/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service

Cox Automotive NPS

Cox Automotive's Net Promoter Score (NPS) is a 40 with 62% Promoters, 16% Passives, and 22% Detractors. Net Promoter Score tracks whether Cox Automotive's customers would recommend using the product based on a scale of -100 to 100.

Cox Automotive Overall NPS

40
NPS
62%Promoters
16%Passives
22%Detractors
Cox Automotive Overall NPS

Cox Automotive NPS Trend

-100
-50
0
50
100
Oct 2023
42
Oct 202342
Dec 2023
42
Dec 202342
Feb 2024
46
Feb 202446
Mar 2024
38
Mar 202438
Apr 2024
39
Apr 202439
May 2024
41
May 202441
Jul 2024
42
Jul 202442
Aug 2024
42
Aug 202442
Dec 2024
44
Dec 202444
Feb 2025
45
Feb 202545
May 2025
47
May 202547
Aug 2025
40
Aug 202540

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cox Automotive NPS by Gender

Female customers rated Cox Automotive's NPS 22 points higher than Male customers.

Male

12

Cox Automotive's NPS was rated 12 by Male customers on Comparably.

37%
Promoters
38%
Passives
25%
Detractors

Female

34

Cox Automotive's NPS was rated 34 by Female customers on Comparably.

67%
Promoters
0%
Passives
33%
Detractors

Cox Automotive NPS by Ethnicity

Cox Automotive's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
34
Caucasian34
Other
67
Other67

Cox Automotive NPS by Age

Cox Automotive's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
0%
Passives
67%
Detractors
33%
41-450%67%33%
Promoters
33%
Passives
0%
Detractors
67%
56-6033%0%67%

Cox Automotive NPS by Usage

Cox Automotive's NPS was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
67
1 to 2 Years67
Over 10 Years
0
Over 10 Years0

Cox Automotive Customer Reviews

Out of the 2 Cox Automotive customer reviews 1 was positive and 1 was constructive. Cox Automotive customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
I love this company very much
What do you value most about this brand?
They are an innovative company

Cox Automotive Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Cox Automotive users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75
75%
25
25%
Cox Automotive Customer Loyalty

Cox Automotive Customer Loyalty Score by Gender

Male customers rated Cox Automotive's Customer Loyalty score 8% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Cox Automotive.
Male
78%
Yes
Female
70%
Yes

Cox Automotive Customer Loyalty Score by Ethnicity

Cox Automotive's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cox Automotive.
40
out of 100
Caucasian
100
out of 100
Other

Cox Automotive Customer Loyalty Score by Age

Cox Automotive's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cox Automotive.
0
20%
40%
60%
80%
100%
41-45
70%
41-4570%
56-60
100%
56-60100%

Cox Automotive Customer Loyalty Score by Usage

Cox Automotive's Customer Loyalty score was rated the highest by customers who have used Cox Automotive's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years
70%
Over 10 Years
100%

Cox Automotive Customer Loyalty Score by Industry

Cox Automotive's Customer Loyalty score was rated 100% by both Automotive and Transportation and Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
100%
Automotive and Transportation
100%

Cox Automotive Product Quality

3.6/5

Cox Automotive has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Cox Automotive's overall Product Quality score rated by its users and customers.

Cox Automotive Product Information

Cox Automotive’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Cox Automotive's product the highest. Reviewers from the Tech industry rated Cox Automotive the lowest at 3.8.

Website
http://www.coxautoinc.com/
Company Size
10,000+ Employees

Industry

Consumer Services
Travel

Quick Insights into Cox Automotive Product Quality

Cox Automotive's Product Quality score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by Caucasian customers.

Sign Up to unlock insights into how customers have ranked Cox Automotive's Product Quality.

Ranked Cox Automotive Product Quality the Highest

Automotive and Transportation
4.6
Other
4.6
1 to 2 Years
4

Ranked Cox Automotive Product Quality the Lowest

Male
2.7
56-60
2.3
Caucasian
2

Cox Automotive Product Quality Score by Gender

Female customers rated Cox Automotive's Product Quality score 0.8 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Cox Automotive.

Male

2.7/5

Female

3.5/5

Cox Automotive Product Quality Score by Ethnicity

Cox Automotive's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cox Automotive.
0
1
2
3
4
5
Caucasian
2
Caucasian2
Other
4.6
Other4.6

Cox Automotive Product Quality Score by Age

Cox Automotive's Product Quality score was rated 2.3 stars by customers ages 41-45 and customers ages 56-60 on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Cox Automotive.
0
1
2
3
4
5
41-45
2.3
41-452.3
56-60
2.3
56-602.3

Cox Automotive Product Quality Score by Usage

Cox Automotive's Product Quality score was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

1 to 2 Years
4
Over 10 Years
3.4

Cox Automotive Product Quality Score by Industry

Cox Automotive's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
3.8
Automotive and Transportation
4.6

Cox Automotive Pricing

Cox Automotive ROI & Value For Money

3.8/5

Cox Automotive has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Cox Automotive's overall ROI score rated by its users and customers.

Cox Automotive Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Cox Automotive.

Quick Insights into Cox Automotive ROI

Cox Automotive's ROI score was rated highest by Other customers, and rated lowest by customers ages 56-60.

Sign Up to unlock insights into how customers have ranked Cox Automotive's ROI score.

Ranked Cox Automotive ROI the Highest

Other
4.3
Tech
4.3
1 to 2 Years
3.8

Ranked Cox Automotive ROI the Lowest

Female
3
Over 10 Years
2.9
56-60
2

Cox Automotive ROI Score by Gender

Male customers rated Cox Automotive's ROI score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cox Automotive.

Male

3.2/5

Female

3/5

Cox Automotive ROI Score by Ethnicity

Cox Automotive's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cox Automotive.
0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Other
4.3
Other4.3

Cox Automotive ROI Score by Age

Cox Automotive's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Cox Automotive.
0
1
2
3
4
5
41-45
2.5
41-452.5
56-60
2
56-602

Cox Automotive ROI Score by Usage

Cox Automotive's ROI score was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

1 to 2 Years
3.8
Over 10 Years
2.9

Cox Automotive ROI Score by Industry

Cox Automotive's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
4.3
Automotive and Transportation
4

Cox Automotive Customer Satisfaction (CSAT)

Cox Automotive Customer Satisfaction (CSAT) Score

71 / 100

Cox Automotive has an overall Customer Satisfaction score of 71 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied41%
Satisfied30%
Neither Satisfied nor Dissatisfied13%
Dissatisfied0%
Very Dissatisfied16%
Very Satisfied
41%
Satisfied
30%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Cox Automotive Customer Satisfaction

Cox Automotive's Customer Satisfaction score was rated highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.

Sign Up to unlock insights into how customers have ranked Cox Automotive's Customer Satisfaction.

Ranked Cox Automotive Customer Satisfaction the Highest

1 to 2 Years
100%
Automotive and Transportation
100%
Other
100%

Ranked Cox Automotive Customer Satisfaction the Lowest

Tech
100%
Over 10 Years
75%
Caucasian
33%

Cox Automotive Customer Satisfaction Score by Gender

Cox Automotive's Customer Satisfaction score was rated 62 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cox Automotive.
62 / 100
Male
Very Satisfied
37%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
38%

Cox Automotive Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Cox Automotive's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cox Automotive.
33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

CSAT according to Other

Cox Automotive's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cox Automotive.
100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Cox Automotive Customer Satisfaction Score by Age

Cox Automotive's Customer Satisfaction score was rated 67 points by customers ages 41-45 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Cox Automotive.
0
20
40
60
80
100
41-45 CSAT Score
67%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
41-4567%

Cox Automotive Customer Satisfaction Score by Usage

Cox Automotive's Customer Satisfaction score was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

1 to 2 Years
100
Over 10 Years
75

Cox Automotive Customer Satisfaction Score by Industry

Cox Automotive's Customer Satisfaction score was rated 100 points by both Automotive and Transportation and Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
100
Automotive and Transportation
100

Cox Automotive Customer Service

3.9/5

Cox Automotive has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Cox Automotive's overall Customer Service score rated by its users and customers.

About Cox Automotive's Customer Service

Address

Atlanta, GA


Website

http://www.coxautoinc.com/

Quick Insights into Cox Automotive Customer Service

Cox Automotive's Customer Service score was rated highest by Other customers, and rated lowest by customers ages 56-60.

Sign Up to unlock insights into how customers have ranked Cox Automotive's Customer Service score.

Ranked Cox Automotive Customer Service the Highest

Other
4.5
Tech
4.5
1 to 2 Years
4

Ranked Cox Automotive Customer Service the Lowest

Female
3
Over 10 Years
3
56-60
2

Cox Automotive Customer Service Score by Gender

Male customers rated Cox Automotive's Customer Service score 0.4 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Cox Automotive.

Male

3.4/5

Female

3/5

Cox Automotive Customer Service Score by Ethnicity

Cox Automotive's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cox Automotive.
0
20
40
60
80
100
Caucasian
3.5
Caucasian3.5
Other
4.5
Other4.5

Cox Automotive Customer Service Score by Age

Cox Automotive's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Cox Automotive.
0
20
40
60
80
100
41-45
2.8
41-452.8
56-60
2
56-602

Cox Automotive Customer Service Score by Usage

Cox Automotive's Customer Service score was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

1 to 2 Years
4
Over 10 Years
3

Cox Automotive Customer Service Score by Industry

Cox Automotive's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
4.5
Automotive and Transportation
4.3

Cox Automotive as an Employer

4.3/5

Cox Automotive has a 4.3/5 stars for its overall company culture rated by their employees

  Cox Automotive CEO
top
5%
CEO of Cox Automotive

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Cox Automotive scored a 40 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Cox Automotive would recommend the brand to a friend. ENPS measures how likely Cox Automotive employees would recommend working at Cox Automotive to a friend.

Net Promoter Score

40
NPS Score
62%Promoters
16%Passive
22%Detractors

Employee Net Promoter Score

37
eNPS Score
60%Promoters
17%Passive
23%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail