

Cox Automotive is a leading provider of vehicle remarketing services and digital marketing and software solutions for consumers, dealers.
Cox Automotive's Net Promoter Score (NPS) is a 40 with 62% Promoters, 16% Passives, and 22% Detractors. Net Promoter Score tracks whether Cox Automotive's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 16% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 42 | Oct 2023 | 42 |
Dec 2023 42 | Dec 2023 | 42 |
Feb 2024 46 | Feb 2024 | 46 |
Mar 2024 38 | Mar 2024 | 38 |
Apr 2024 39 | Apr 2024 | 39 |
May 2024 41 | May 2024 | 41 |
Jul 2024 42 | Jul 2024 | 42 |
Aug 2024 42 | Aug 2024 | 42 |
Dec 2024 44 | Dec 2024 | 44 |
Feb 2025 45 | Feb 2025 | 45 |
May 2025 47 | May 2025 | 47 |
Aug 2025 40 | Aug 2025 | 40 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Cox Automotive's NPS 22 points higher than Male customers.
Cox Automotive's NPS was rated 12 by Male customers on Comparably.
Cox Automotive's NPS was rated 34 by Female customers on Comparably.
Cox Automotive's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Other 67 | Other | 67 |
Cox Automotive's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
Cox Automotive's NPS was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 67 | 1 to 2 Years | 67 |
Over 10 Years 0 | Over 10 Years | 0 |
Out of the 2 Cox Automotive customer reviews 1 was positive and 1 was constructive. Cox Automotive customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Cox Automotive users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Cox Automotive's Customer Loyalty score 8% higher than Female customers.
Cox Automotive's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Cox Automotive's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
41-45 70% | 41-45 | 70% |
56-60 100% | 56-60 | 100% |
Cox Automotive's Customer Loyalty score was rated the highest by customers who have used Cox Automotive's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Cox Automotive's Customer Loyalty score was rated 100% by both Automotive and Transportation and Tech industry customers.
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Cox Automotive has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Cox Automotive’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Cox Automotive's product the highest. Reviewers from the Tech industry rated Cox Automotive the lowest at 3.8.
Cox Automotive's Product Quality score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by Caucasian customers.
Female customers rated Cox Automotive's Product Quality score 0.8 stars higher than Male customers.
Cox Automotive's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Other 4.6 | Other | 4.6 |
Cox Automotive's Product Quality score was rated 2.3 stars by customers ages 41-45 and customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
41-45 2.3 | 41-45 | 2.3 |
56-60 2.3 | 56-60 | 2.3 |
Cox Automotive's Product Quality score was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cox Automotive's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Cox Automotive has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Cox Automotive.
Cox Automotive's ROI score was rated highest by Other customers, and rated lowest by customers ages 56-60.
Male customers rated Cox Automotive's ROI score 0.2 stars higher than Female customers.
Cox Automotive's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Other 4.3 | Other | 4.3 |
Cox Automotive's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
41-45 2.5 | 41-45 | 2.5 |
56-60 2 | 56-60 | 2 |
Cox Automotive's ROI score was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cox Automotive's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Cox Automotive has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cox Automotive's Customer Satisfaction score was rated highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
Cox Automotive's Customer Satisfaction score was rated 62 by Male customers on Comparably.
Very Satisfied | 37% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 38% |
Cox Automotive's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Cox Automotive's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Cox Automotive's Customer Satisfaction score was rated 67 points by customers ages 41-45 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 67% |
Cox Automotive's Customer Satisfaction score was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cox Automotive's Customer Satisfaction score was rated 100 points by both Automotive and Transportation and Tech industry customers.
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}Cox Automotive has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Atlanta, GA
http://www.coxautoinc.com/
Cox Automotive's Customer Service score was rated highest by Other customers, and rated lowest by customers ages 56-60.
Male customers rated Cox Automotive's Customer Service score 0.4 stars higher than Female customers.
Cox Automotive's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Other 4.5 | Other | 4.5 |
Cox Automotive's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 2.8 | 41-45 | 2.8 |
56-60 2 | 56-60 | 2 |
Cox Automotive's Customer Service score was rated the highest by customers who have used Cox Automotive's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Cox Automotive's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Cox Automotive has a 4.3/5 stars for its overall company culture rated by their employees

Cox Automotive scored a 40 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Cox Automotive would recommend the brand to a friend. ENPS measures how likely Cox Automotive employees would recommend working at Cox Automotive to a friend.
| 62% | Promoters |
|---|---|
| 16% | Passive |
| 22% | Detractors |
| 60% | Promoters |
|---|---|
| 17% | Passive |
| 23% | Detractors |