17
NPS
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Daktronics
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About Daktronics' Brand
Daktronics has been reinventing the way you display.
Brand at a Glance
66%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service
Daktronics NPS
Daktronics's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether Daktronics's customers would recommend using the product based on a scale of -100 to 100.
Daktronics Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
Daktronics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 100 | Mar 2021 | 100 |
Nov 2021 100 | Nov 2021 | 100 |
Feb 2022 100 | Feb 2022 | 100 |
Feb 2023 50 | Feb 2023 | 50 |
Mar 2023 40 | Mar 2023 | 40 |
Apr 2023 34 | Apr 2023 | 34 |
Jun 2023 43 | Jun 2023 | 43 |
Nov 2023 25 | Nov 2023 | 25 |
Mar 2024 33 | Mar 2024 | 33 |
Aug 2024 20 | Aug 2024 | 20 |
Nov 2025 9 | Nov 2025 | 9 |
Dec 2025 17 | Dec 2025 | 17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Daktronics NPS by Gender
Daktronics's NPS was rated 67 by Male customers on Comparably.
Male
67
Daktronics's NPS was rated 67 by Male customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Female
N/A
Daktronics's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Daktronics Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Daktronics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Daktronics Customer Loyalty Score by Gender
Daktronics's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Daktronics Product Quality
3.2/5
Daktronics has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Daktronics Product Information
Daktronics’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Hardware and Devices
Quick Insights into Daktronics Product Quality
Daktronics's Product Quality score was rated highest by Male customers.
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Ranked Daktronics Product Quality the Highest
Daktronics Product Quality Score by Gender
Daktronics's Product Quality score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Daktronics Pricing
Daktronics ROI & Value For Money
3.3/5
Daktronics has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Daktronics ROI
Daktronics's ROI score was rated highest by Male customers.
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Ranked Daktronics ROI the Highest
Daktronics ROI Score by Gender
Daktronics's ROI score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Daktronics Customer Satisfaction (CSAT)
Daktronics Customer Satisfaction (CSAT) Score
43 / 100
Daktronics has an overall Customer Satisfaction score of 43 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
29%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Daktronics Customer Service
3.5/5
Daktronics has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Daktronics's Customer Service
Address
Sioux Falls, Sioux Falls, SD 57104
Website
http://www.daktronics.com/en-us
Phone Number
(605) 697-4700
Quick Insights into Daktronics Customer Service
Daktronics's Customer Service score was rated highest by Male customers.
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Ranked Daktronics Customer Service the Highest
Daktronics Customer Service Score by Gender
Daktronics's Customer Service score was rated 4.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Daktronics.
Male
4.3/5
Female
N/A
Daktronics as an Employer
2.5/5
Daktronics has a 2.5/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Daktronics scored a 17 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Daktronics would recommend the brand to a friend. ENPS measures how likely Daktronics employees would recommend working at Daktronics to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 30% | Promoters |
|---|---|
| 35% | Passive |
| 35% | Detractors |
