15
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Dealertrack
Marketing or Exec? Claim Your Free Account
About Dealertrack's Brand
DealerTrack is a provider of on-demand software for the automotive industry in the United States.
Brand at a Glance
51%
Customer Loyalty
3.4/5
Product Quality
2.9/5
Pricing
2.5/5
Customer Service
Dealertrack NPS
Dealertrack's Net Promoter Score (NPS) is a 15 with 49% Promoters, 17% Passives, and 34% Detractors. Net Promoter Score tracks whether Dealertrack's customers would recommend using the product based on a scale of -100 to 100.
Dealertrack Overall NPS
| 49% | Promoters |
|---|---|
| 17% | Passives |
| 34% | Detractors |
Dealertrack NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 40 | Aug 2020 | 40 |
Dec 2020 36 | Dec 2020 | 36 |
Sep 2021 31 | Sep 2021 | 31 |
Jan 2022 30 | Jan 2022 | 30 |
Aug 2022 26 | Aug 2022 | 26 |
Nov 2022 24 | Nov 2022 | 24 |
May 2023 19 | May 2023 | 19 |
Aug 2023 14 | Aug 2023 | 14 |
Oct 2023 12 | Oct 2023 | 12 |
Oct 2025 14 | Oct 2025 | 14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dealertrack NPS by Gender
Dealertrack's NPS was rated -100 by Male customers on Comparably.
Male
-100
Dealertrack's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
N/A
Dealertrack's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Dealertrack NPS by Ethnicity
Dealertrack's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Dealertrack NPS by Usage
Dealertrack's NPS was rated the highest by customers who have used Dealertrack's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years -8 | 1 to 2 Years | -8 |
5 to 10 Years 61 | 5 to 10 Years | 61 |
Dealertrack Customer Loyalty
51%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
51% of Dealertrack users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dealertrack Customer Loyalty Score by Gender
Dealertrack's Customer Loyalty score was rated 46 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Dealertrack.
Male
46%
Yes
Female
N/A
Yes
Dealertrack Customer Loyalty Score by Ethnicity
Dealertrack's Customer Loyalty score was rated 33% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dealertrack.
33
out of 100
Caucasian
Dealertrack Customer Loyalty Score by Industry
Dealertrack's Customer Loyalty score was rated 55% by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Dealertrack Product Quality
3.4/5
Dealertrack has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Dealertrack's overall Product Quality score rated by its users and customers.
Dealertrack Product Information
Dealertrack serves markets in the United States, Australia, Canada, and United Kingdom. Dealertrack supports Web devices and offers products for small, medium, and large sized businesses.
Dealertrack’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Dealertrack's product the highest. Reviewers from the Automotive and Transportation industry rated Dealertrack the lowest at 2.4.
- Website
- http://dealertrack.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
FinTech
Manufacturing
Languages Supported
English
Product Type
Auto Dealers Software
Automotive Software
Quick Insights into Dealertrack Product Quality
Dealertrack's Product Quality score was rated highest by customers who have used Dealertrack's products/services for 5 to 10 Years, and rated lowest by customers who have used Dealertrack's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Dealertrack's Product Quality.
Ranked Dealertrack Product Quality the Highest
Ranked Dealertrack Product Quality the Lowest
Dealertrack Product Quality Score by Gender
Dealertrack's Product Quality score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Dealertrack.
Male
1.5/5
Female
N/A
Dealertrack Product Quality Score by Ethnicity
Dealertrack's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dealertrack.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Dealertrack Product Quality Score by Usage
Dealertrack's Product Quality score was rated the highest by customers who have used Dealertrack's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Dealertrack Product Quality Score by Industry
Dealertrack's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Dealertrack Pricing
Dealertrack ROI & Value For Money
2.9/5
Dealertrack has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Dealertrack's overall ROI score rated by its users and customers.
Dealertrack Pricing Plans
Dealertrack has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry.
Who Uses Dealertrack?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Dealertrack ROI
Dealertrack's ROI score was rated highest by customers from the Automotive and Transportation industry.
Sign Up to unlock insights into how customers have ranked Dealertrack's ROI score.
Ranked Dealertrack ROI the Highest
Dealertrack ROI Score by Gender
Dealertrack's ROI score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Dealertrack.
Male
1.5/5
Female
N/A
Dealertrack ROI Score by Ethnicity
Dealertrack's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dealertrack.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Dealertrack ROI Score by Industry
Dealertrack's ROI score was rated 2.7 stars by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Dealertrack Customer Satisfaction (CSAT)
Dealertrack Customer Satisfaction (CSAT) Score
37 / 100
Dealertrack has an overall Customer Satisfaction score of 37 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
12%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dealertrack Customer Satisfaction
Dealertrack's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Dealertrack's Customer Satisfaction.
Ranked Dealertrack Customer Satisfaction the Highest
Dealertrack Customer Satisfaction Score by Gender
Dealertrack's Customer Satisfaction score was rated 0 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Dealertrack.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 67% |
Dealertrack Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dealertrack's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dealertrack.
34 / 100
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%
Dealertrack Customer Satisfaction Score by Industry
Dealertrack's Customer Satisfaction score was rated 0 points by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Dealertrack Customer Satisfaction Score by Industry",
"text": "Dealertrack's Customer Satisfaction score was rated 0 points by Automotive and Transportation industry customers.",
"bars": [
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Dealertrack's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 0
}
]
}Dealertrack Customer Service
2.5/5
Dealertrack has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Dealertrack's overall Customer Service score rated by its users and customers.
About Dealertrack's Customer Service
Address
1111 Marcus Ave Bldg #3, Hempstead, NY 11042
Website
http://dealertrack.com
Phone Number
(888) 485-6894
Quick Insights into Dealertrack Customer Service
Dealertrack's Customer Service score was rated highest by customers from the Automotive and Transportation industry.
Sign Up to unlock insights into how customers have ranked Dealertrack's Customer Service score.
Ranked Dealertrack Customer Service the Highest
Dealertrack Customer Service Score by Gender
Dealertrack's Customer Service score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Dealertrack.
Male
1.5/5
Female
N/A
Dealertrack Customer Service Score by Ethnicity
Dealertrack's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dealertrack.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Dealertrack Customer Service Score by Industry
Dealertrack's Customer Service score was rated 1.5 stars by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Dealertrack as an Employer
2.9/5
Dealertrack has a 2.9/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Dealertrack scored a 15 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of Dealertrack would recommend the brand to a friend. ENPS measures how likely Dealertrack employees would recommend working at Dealertrack to a friend.
Net Promoter Score
15
NPS Score
| 49% | Promoters |
|---|---|
| 17% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
-39
eNPS Score
| 23% | Promoters |
|---|---|
| 15% | Passive |
| 62% | Detractors |
