-58
NPS
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DIRECTV
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About DIRECTV's Brand
DirecTV is an American digital entertainment services provider delivering sports, news, movies, family and local programming channels.
Brand at a Glance
78%
Customer Loyalty
2.2/5
Product Quality
1.8/5
Pricing
1.9/5
Customer Service
DIRECTV NPS
DIRECTV's Net Promoter Score (NPS) is a -58 with 18% Promoters, 6% Passives, and 76% Detractors. Net Promoter Score tracks whether DIRECTV's customers would recommend using the product based on a scale of -100 to 100.
DIRECTV Overall NPS
| 18% | Promoters |
|---|---|
| 6% | Passives |
| 76% | Detractors |
DIRECTV NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -58 | Dec 2024 | -58 |
Jan 2025 -58 | Jan 2025 | -58 |
Feb 2025 -58 | Feb 2025 | -58 |
Apr 2025 -58 | Apr 2025 | -58 |
Jun 2025 -57 | Jun 2025 | -57 |
Jul 2025 -59 | Jul 2025 | -59 |
Aug 2025 -59 | Aug 2025 | -59 |
Sep 2025 -59 | Sep 2025 | -59 |
Oct 2025 -60 | Oct 2025 | -60 |
Nov 2025 -60 | Nov 2025 | -60 |
Dec 2025 -60 | Dec 2025 | -60 |
Jan 2026 -60 | Jan 2026 | -60 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DIRECTV NPS by Gender
Female customers rated DIRECTV's NPS 5 points higher than Male customers.
Male
-81
DIRECTV's NPS was rated -81 by Male customers on Comparably.
8%
Promoters
3%
Passives
89%
Detractors
Female
-76
DIRECTV's NPS was rated -76 by Female customers on Comparably.
10%
Promoters
4%
Passives
86%
Detractors
DIRECTV NPS by Ethnicity
DIRECTV's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -90 | Caucasian | -90 |
Hispanic or Latino -50 | Hispanic or Latino | -50 |
African American/Black -32 | African American/Black | -32 |
Asian or Pacific Islander -51 | Asian or Pacific Islander | -51 |
Other -100 | Other | -100 |
DIRECTV NPS by Age
DIRECTV's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
DIRECTV NPS by Usage
DIRECTV's NPS was rated the highest by customers who have used DIRECTV's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -84 | Less than 1 Year | -84 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
2 to 5 Years -64 | 2 to 5 Years | -64 |
5 to 10 Years -80 | 5 to 10 Years | -80 |
Over 10 Years -82 | Over 10 Years | -82 |
DIRECTV Customer Reviews
Out of the 38 DIRECTV customer reviews 4 were positive and 34 were constructive. DIRECTV customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
DIRECTV Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of DIRECTV users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DIRECTV Customer Loyalty Score by Gender
Female customers rated DIRECTV's Customer Loyalty score 3% higher than Male customers.
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Male
78%
Yes
Female
81%
Yes
DIRECTV Customer Loyalty Score by Ethnicity
DIRECTV's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of DIRECTV.
77
out of 100
Caucasian
82
out of 100
Hispanic or Latino
89
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
78
out of 100
Other
DIRECTV Customer Loyalty Score by Age
DIRECTV's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of DIRECTV.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
31-35 87% | 31-35 | 87% |
36-40 70% | 36-40 | 70% |
41-45 80% | 41-45 | 80% |
46-50 80% | 46-50 | 80% |
51-55 78% | 51-55 | 78% |
56-60 79% | 56-60 | 79% |
61-65 81% | 61-65 | 81% |
66+ 77% | 66+ | 77% |
DIRECTV Customer Loyalty Score by Usage
DIRECTV's Customer Loyalty score was rated the highest by customers who have used DIRECTV's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
DIRECTV Customer Loyalty Score by Industry
DIRECTV's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
DIRECTV Product Quality
2.2/5
DIRECTV has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock DIRECTV's overall Product Quality score rated by its users and customers.
DIRECTV Product Information
DIRECTV’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated DIRECTV's product the highest. Reviewers from the Accounting industry rated DIRECTV the lowest at 2.1.
- Website
- http://www.directv.com
- Company Size
- 10,000+ Employees
Industry
Business Services
Hardware and Devices
Sports & Entertainment
Quick Insights into DIRECTV Product Quality
DIRECTV's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Military and Defense industry.
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Ranked DIRECTV Product Quality the Highest
Ranked DIRECTV Product Quality the Lowest
DIRECTV Product Quality Score by Gender
Male customers rated DIRECTV's Product Quality score 0.4 stars higher than Female customers.
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Male
2.1/5
Female
1.7/5
DIRECTV Product Quality Score by Ethnicity
DIRECTV's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of DIRECTV.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2 | Other | 2 |
DIRECTV Product Quality Score by Age
DIRECTV's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of DIRECTV.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
31-35 3 | 31-35 | 3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.6 | 41-45 | 2.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.9 | 66+ | 1.9 |
DIRECTV Product Quality Score by Usage
DIRECTV's Product Quality score was rated the highest by customers who have used DIRECTV's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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DIRECTV Product Quality Score by Industry
DIRECTV's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Military and Defense industry customers.
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DIRECTV Pricing
DIRECTV ROI & Value For Money
1.8/5
DIRECTV has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.
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DIRECTV Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from DIRECTV.
Quick Insights into DIRECTV ROI
DIRECTV's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked DIRECTV ROI the Highest
Ranked DIRECTV ROI the Lowest
DIRECTV ROI Score by Gender
DIRECTV's ROI score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
DIRECTV ROI Score by Ethnicity
DIRECTV's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DIRECTV.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 1.5 | Other | 1.5 |
DIRECTV ROI Score by Age
DIRECTV's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of DIRECTV.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
31-35 2.7 | 31-35 | 2.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.9 | 41-45 | 1.9 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
DIRECTV ROI Score by Usage
DIRECTV's ROI score was rated the highest by customers who have used DIRECTV's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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DIRECTV ROI Score by Industry
DIRECTV's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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DIRECTV Customer Satisfaction (CSAT)
DIRECTV Customer Satisfaction (CSAT) Score
21 / 100
DIRECTV has an overall Customer Satisfaction score of 21 rated by its users and customers.
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Very Satisfied
12%
Satisfied
9%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
20%
Very Dissatisfied
48%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into DIRECTV Customer Satisfaction
DIRECTV's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Retail industry.
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Ranked DIRECTV Customer Satisfaction the Highest
Ranked DIRECTV Customer Satisfaction the Lowest
DIRECTV Customer Satisfaction Score by Gender
Female customers rated DIRECTV's Customer Satisfaction score 4 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of DIRECTV.
11 / 100
MaleVery Satisfied | 4% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 25% | |
Very Dissatisfied | 55% |
15 / 100
FemaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 19% | |
Very Dissatisfied | 60% |
DIRECTV Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
DIRECTV's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.
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8 / 100
Very Satisfied
3%
Satisfied
5%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
26%
Very Dissatisfied
56%
CSAT according to Hispanic or Latino
DIRECTV's Customer Satisfaction (CSAT) score was rated 30% according to Hispanic or Latino users and customers.
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30 / 100
Very Satisfied
10%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
40%
CSAT according to African American/Black
DIRECTV's Customer Satisfaction (CSAT) score was rated 34% according to African American/Black users and customers.
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34 / 100
Very Satisfied
27%
Satisfied
7%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
53%
CSAT according to Asian or Pacific Islander
DIRECTV's Customer Satisfaction (CSAT) score was rated 20% according to Asian or Pacific Islander users and customers.
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20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Other
DIRECTV's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
25%
Very Dissatisfied
69%
DIRECTV Customer Satisfaction Score by Age
DIRECTV's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of DIRECTV.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 24% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 8% |
DIRECTV Customer Satisfaction Score by Usage
DIRECTV's Customer Satisfaction score was rated the highest by customers who have used DIRECTV's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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DIRECTV Customer Satisfaction Score by Industry
DIRECTV's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "DIRECTV Customer Satisfaction Score by Industry",
"text": "DIRECTV's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Retail industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 27,
"stars": 0,
"csatScore": 27,
"text": "DIRECTV's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 27
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 28,
"stars": 0,
"csatScore": 28,
"text": "DIRECTV's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 28
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 37,
"stars": 0,
"csatScore": 37,
"text": "DIRECTV's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 37
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 10,
"stars": 0,
"csatScore": 10,
"text": "DIRECTV's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 10
},
{
"label": "Military and Defense",
"groupId": 538,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Military and Defense customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Retail",
"groupId": 559,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "DIRECTV's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}DIRECTV Customer Service
1.9/5
DIRECTV has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock DIRECTV's overall Customer Service score rated by its users and customers.
About DIRECTV's Customer Service
Address
2230 East Imperial Highway, El Segundo, CA
Website
http://www.directv.com
Phone Number
310-964-5000
Quick Insights into DIRECTV Customer Service
DIRECTV's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked DIRECTV's Customer Service score.
Ranked DIRECTV Customer Service the Highest
Ranked DIRECTV Customer Service the Lowest
DIRECTV Customer Service Score by Gender
Male customers rated DIRECTV's Customer Service score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of DIRECTV.
Male
1.6/5
Female
1.5/5
DIRECTV Customer Service Score by Ethnicity
DIRECTV's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of DIRECTV.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 1.5 | Other | 1.5 |
DIRECTV Customer Service Score by Age
DIRECTV's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of DIRECTV.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
31-35 2.9 | 31-35 | 2.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.1 | 41-45 | 2.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
DIRECTV Customer Service Score by Usage
DIRECTV's Customer Service score was rated the highest by customers who have used DIRECTV's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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DIRECTV Customer Service Score by Industry
DIRECTV's Customer Service score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.
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DIRECTV as an Employer
2.6/5
DIRECTV has a 2.6/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
DIRECTV scored a -58 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of DIRECTV would recommend the brand to a friend. ENPS measures how likely DIRECTV employees would recommend working at DIRECTV to a friend.
Net Promoter Score
-58
NPS Score
| 18% | Promoters |
|---|---|
| 6% | Passive |
| 76% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 35% | Promoters |
|---|---|
| 14% | Passive |
| 51% | Detractors |
