18
NPS
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FBI
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About FBI's Brand
Among its major competitors, FBI is ranked in 3rd place for NPS while Drug Enforcement Administration is 1st, and Apple is 2nd.
Brand at a Glance
79%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4.3/5
Customer Service
FBI Ranking
- #3 / 4 of its competitors
FBI NPS
FBI's Net Promoter Score (NPS) is a 18 with 56% Promoters, 6% Passives, and 38% Detractors. Net Promoter Score tracks whether FBI's customers would recommend using the product based on a scale of -100 to 100.
FBI Overall NPS
| 56% | Promoters |
|---|---|
| 6% | Passives |
| 38% | Detractors |
FBI NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 33 | Nov 2022 | 33 |
Dec 2022 37 | Dec 2022 | 37 |
Jan 2023 31 | Jan 2023 | 31 |
Apr 2023 25 | Apr 2023 | 25 |
Jul 2023 28 | Jul 2023 | 28 |
Mar 2024 23 | Mar 2024 | 23 |
Apr 2024 19 | Apr 2024 | 19 |
Aug 2024 21 | Aug 2024 | 21 |
Dec 2024 20 | Dec 2024 | 20 |
Jan 2025 19 | Jan 2025 | 19 |
Feb 2025 15 | Feb 2025 | 15 |
Mar 2025 19 | Mar 2025 | 19 |
How Other Brands Compare
FBI is ranked third for NPS among its competitors. Drug Enforcement Administration and Apple come in first and second, with Central Intelligence Agency coming in at #4.
FBI |  Apple |  Drug Enforcement Administration | Central Intelligence Agency | |
| Global Ranking | #- | #5 | #- | #- |
| NPS | 18 | 48 | 100 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $2.11T | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
FBI NPS vs. Competitors
Compared to its competitors, FBI's NPS is rated right above Central Intelligence Agency , and is preceded by Apple.
| COMPANY | NPS Score | |
|---|---|---|
| Drug Enforcement Administration | 100 |
| Apple | 48 |
| FBI | 18 |
| Central Intelligence Agency | N/A |
FBI Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of FBI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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FBI Customer Loyalty vs. Competitors
Compared to its competitors, FBI's Customer Loyalty score is rated right above Central Intelligence Agency , and is preceded by Apple.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Drug Enforcement Administration | 100% |
| Apple | 86% |
| FBI | 79% |
| Central Intelligence Agency | N/A |
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FBI Product Quality
4/5
FBI has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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FBI Product Information
FBI’s product quality score is a 4 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
FBI Product Quality vs. Competitors
Compared to its competitors, FBI's Product Quality score is rated right above Central Intelligence Agency , and is preceded by Apple.
| COMPANY | Product Quality Score | |
|---|---|---|
| Drug Enforcement Administration | 5/5 |
| Apple | 4.3/5 |
| FBI | 4/5 |
| Central Intelligence Agency | N/A |
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FBI Pricing
FBI ROI & Value For Money
3.9/5
FBI has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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FBI Pricing vs. Competitors
Compared to its competitors, FBI's ROI score is rated right above Central Intelligence Agency , and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
| Drug Enforcement Administration | 5/5 |
| Apple | 4/5 |
| FBI | 3.9/5 |
| Central Intelligence Agency | N/A |
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FBI Customer Satisfaction (CSAT)
FBI Customer Satisfaction (CSAT) Score
74 / 100
FBI has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
63%
Satisfied
11%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
FBI Customer Satisfaction vs. Competitors
Compared to its competitors, FBI's Customer Satisfaction score is rated right above Central Intelligence Agency , and is preceded by Apple.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Drug Enforcement Administration | 100% |
| Apple | 85% |
| FBI | 74% |
| Central Intelligence Agency | 0% |
Unlock FBI Customer Satisfaction vs. Competitors Data
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FBI Customer Service
4.3/5
FBI has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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FBI Customer Service vs. Competitors
Compared to its competitors, FBI's Customer Service score is rated right above Apple, and is preceded by Drug Enforcement Administration.
| COMPANY | Customer Service Score | |
|---|---|---|
| Drug Enforcement Administration | 5/5 |
| FBI | 4.3/5 |
| Apple | 4.2/5 |
| Central Intelligence Agency | N/A |
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FBI as an Employer
Consumer vs. Employees
FBI scored a 18 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of FBI would recommend the brand to a friend. ENPS measures how likely FBI employees would recommend working at FBI to a friend.
Net Promoter Score
18
NPS Score
| 56% | Promoters |
|---|---|
| 6% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 47% | Promoters |
|---|---|
| 25% | Passive |
| 28% | Detractors |
