-48
NPS
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First Student
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About First Student's Brand
Brand at a Glance
62%
Customer Loyalty
2/5
Product Quality
2/5
Pricing
2/5
Customer Service
First Student NPS
First Student's Net Promoter Score (NPS) is a -48 with 23% Promoters, 6% Passives, and 71% Detractors. Net Promoter Score tracks whether First Student's customers would recommend using the product based on a scale of -100 to 100.
First Student Overall NPS
| 23% | Promoters |
|---|---|
| 6% | Passives |
| 71% | Detractors |
First Student NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -57 | May 2023 | -57 |
Jun 2023 -51 | Jun 2023 | -51 |
Jul 2023 -44 | Jul 2023 | -44 |
Aug 2023 -40 | Aug 2023 | -40 |
Oct 2023 -42 | Oct 2023 | -42 |
Apr 2024 -42 | Apr 2024 | -42 |
May 2024 -41 | May 2024 | -41 |
Jul 2024 -43 | Jul 2024 | -43 |
Aug 2024 -43 | Aug 2024 | -43 |
Sep 2024 -45 | Sep 2024 | -45 |
Nov 2024 -48 | Nov 2024 | -48 |
Apr 2025 -50 | Apr 2025 | -50 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
First Student NPS by Gender
Female customers rated First Student's NPS 17 points higher than Male customers.
Male
-67
First Student's NPS was rated -67 by Male customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
Female
-50
First Student's NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
First Student NPS by Ethnicity
First Student's NPS was rated -51 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
First Student NPS by Age
First Student's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
First Student NPS by Usage
First Student's NPS was rated the highest by customers who have used First Student's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years -75 | 1 to 2 Years | -75 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
First Student Customer Reviews
Out of the 3 First Student customer reviews 1 was positive and 2 were constructive. First Student customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
First Student Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of First Student users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
First Student Customer Loyalty Score by Gender
Female customers rated First Student's Customer Loyalty score 68% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of First Student.
Male
10%
Yes
Female
78%
Yes
First Student Customer Loyalty Score by Ethnicity
First Student's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of First Student.
55
out of 100
Caucasian
First Student Customer Loyalty Score by Age
First Student's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of First Student.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
31-35 40% | 31-35 | 40% |
First Student Customer Loyalty Score by Usage
First Student's Customer Loyalty score was rated the highest by customers who have used First Student's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
First Student Product Quality
2/5
First Student has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
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First Student Product Information
First Student’s product quality score is a 2 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Quick Insights into First Student Product Quality
First Student's Product Quality score was rated highest by customers who have used First Student's products/services for Less than 1 Year, and rated lowest by Male customers.
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Ranked First Student Product Quality the Highest
Ranked First Student Product Quality the Lowest
First Student Product Quality Score by Gender
First Student's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
First Student Product Quality Score by Ethnicity
First Student's Product Quality score was rated 1.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of First Student.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
First Student Product Quality Score by Age
First Student's Product Quality score was rated 1.5 stars by customers ages 26-30 and customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of First Student.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
First Student Product Quality Score by Usage
First Student's Product Quality score was rated the highest by customers who have used First Student's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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First Student Pricing
First Student ROI & Value For Money
2/5
First Student has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Quick Insights into First Student ROI
First Student's ROI score was rated highest by customers who have used First Student's products/services for Less than 1 Year, and rated lowest by Male customers.
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Ranked First Student ROI the Highest
Ranked First Student ROI the Lowest
First Student ROI Score by Gender
Female customers rated First Student's ROI score 0.4 stars higher than Male customers.
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Male
1.5/5
Female
1.9/5
First Student ROI Score by Ethnicity
First Student's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of First Student.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
First Student ROI Score by Age
First Student's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of First Student.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 1.6 | 31-35 | 1.6 |
First Student ROI Score by Usage
First Student's ROI score was rated the highest by customers who have used First Student's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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First Student Customer Satisfaction (CSAT)
First Student Customer Satisfaction (CSAT) Score
26 / 100
First Student has an overall Customer Satisfaction score of 26 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
16%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
16%
Very Dissatisfied
48%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into First Student Customer Satisfaction
First Student's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Male customers.
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Ranked First Student Customer Satisfaction the Highest
Ranked First Student Customer Satisfaction the Lowest
First Student Customer Satisfaction Score by Gender
Female customers rated First Student's Customer Satisfaction score 0 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of First Student.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
24 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 25% | |
Very Dissatisfied | 38% |
First Student Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
First Student's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of First Student.
17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
17%
First Student Customer Satisfaction Score by Age
First Student's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of First Student.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 0% | |||||||||||||||
| 31-35 | 33% |
First Student Customer Satisfaction Score by Usage
First Student's Customer Satisfaction score was rated 0 points by customers who have used First Student's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
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First Student Customer Service
2/5
First Student has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About First Student's Customer Service
Website
http://www.firststudentinc.com/
Quick Insights into First Student Customer Service
First Student's Customer Service score was rated highest by customers who have used First Student's products/services for Less than 1 Year, and rated lowest by Male customers.
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Ranked First Student Customer Service the Highest
Ranked First Student Customer Service the Lowest
First Student Customer Service Score by Gender
Female customers rated First Student's Customer Service score 0.5 stars higher than Male customers.
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Male
1.5/5
Female
2/5
First Student Customer Service Score by Ethnicity
First Student's Customer Service score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of First Student.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
First Student Customer Service Score by Age
First Student's Customer Service score was rated 1.5 stars by customers ages 26-30 and customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of First Student.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
First Student Customer Service Score by Usage
First Student's Customer Service score was rated the highest by customers who have used First Student's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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First Student as an Employer
2.6/5
First Student has a 2.6/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
First Student scored a -48 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of First Student would recommend the brand to a friend. ENPS measures how likely First Student employees would recommend working at First Student to a friend.
Net Promoter Score
-48
NPS Score
| 23% | Promoters |
|---|---|
| 6% | Passive |
| 71% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 28% | Promoters |
|---|---|
| 21% | Passive |
| 51% | Detractors |
