-1
NPS
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GWI
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About GWI's Brand
We're market research with an edge - here to show you how consumers think. Among its major competitors, GWI is ranked in 2nd place for NPS while Nielsen is 1st, and YouGov is 3rd.
Brand at a Glance
79%
Customer Loyalty
3.1/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
GWI Ranking
- #2 / 3 of its competitors
GWI NPS
GWI's Net Promoter Score (NPS) is a -1 with 37% Promoters, 25% Passives, and 38% Detractors. Net Promoter Score tracks whether GWI's customers would recommend using the product based on a scale of -100 to 100.
GWI Overall NPS
| 37% | Promoters |
|---|---|
| 25% | Passives |
| 38% | Detractors |
GWI NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 100 | May 2022 | 100 |
Jun 2022 100 | Jun 2022 | 100 |
Sep 2022 33 | Sep 2022 | 33 |
Mar 2023 -20 | Mar 2023 | -20 |
Jun 2023 -17 | Jun 2023 | -17 |
Oct 2023 -15 | Oct 2023 | -15 |
Apr 2024 0 | Apr 2024 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GWI Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of GWI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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GWI Customer Loyalty vs. Competitors
Compared to its competitors, GWI's Customer Loyalty score is rated right above Nielsen, and is preceded by YouGov.
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VS
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GWI Product Quality
3.1/5
GWI has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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GWI Product Information
GWI’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- https://www.gwi.com/
- Company Size
- 201-500 Employees
Industry
Marketing, Advertising and Research
GWI Product Quality vs. Competitors
Compared to its competitors, GWI's Product Quality score is rated right below YouGov.
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GWI Pricing
GWI ROI & Value For Money
3.4/5
GWI has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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GWI Pricing vs. Competitors
Compared to its competitors, GWI's ROI score is rated right above YouGov, and is preceded by Nielsen.
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GWI Customer Satisfaction (CSAT)
GWI Customer Satisfaction (CSAT) Score
62 / 100
GWI has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Very Satisfied
25%
Satisfied
37%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
GWI Customer Satisfaction vs. Competitors
Compared to its competitors, GWI's Customer Satisfaction score is rated right above YouGov, and is preceded by Nielsen.
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GWI Customer Service
3.5/5
GWI has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About GWI's Customer Service
Address
25 Farringdon St, EC4A 4AB United Kingdom
Website
https://www.gwi.com/
GWI's Social Links
GWI Customer Service vs. Competitors
Compared to its competitors, GWI's Customer Service score is rated right above YouGov, and is preceded by Nielsen.
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Consumer vs. Employees
GWI scored a -1 for Net Promoter Score and a 79 for Employee Net Promoter Score. NPS gauges how likely a customer of GWI would recommend the brand to a friend. ENPS measures how likely GWI employees would recommend working at GWI to a friend.
Net Promoter Score
-1
NPS Score
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
79
eNPS Score
| 84% | Promoters |
|---|---|
| 11% | Passive |
| 5% | Detractors |
