-37
NPS
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Jostens
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About Jostens' Brand
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean.
Brand at a Glance
63%
Customer Loyalty
2.7/5
Product Quality
2.4/5
Pricing
2.1/5
Customer Service
Jostens CMO
Ann Carr
Ann Carr serves as the Chief Marketing Officer for Jostens. Ann started at Jostens in March of 2014. Ann is based in the Greater Minneapolis-St. Paul Area.
Jostens NPS
Jostens's Net Promoter Score (NPS) is a -37 with 28% Promoters, 7% Passives, and 65% Detractors. Net Promoter Score tracks whether Jostens's customers would recommend using the product based on a scale of -100 to 100.
Jostens Overall NPS
| 28% | Promoters |
|---|---|
| 7% | Passives |
| 65% | Detractors |
Jostens NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -37 | Oct 2024 | -37 |
Dec 2024 -35 | Dec 2024 | -35 |
Feb 2025 -35 | Feb 2025 | -35 |
Mar 2025 -37 | Mar 2025 | -37 |
Apr 2025 -42 | Apr 2025 | -42 |
May 2025 -42 | May 2025 | -42 |
Jun 2025 -38 | Jun 2025 | -38 |
Jul 2025 -40 | Jul 2025 | -40 |
Sep 2025 -40 | Sep 2025 | -40 |
Oct 2025 -38 | Oct 2025 | -38 |
Nov 2025 -38 | Nov 2025 | -38 |
Dec 2025 -36 | Dec 2025 | -36 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Jostens NPS by Gender
Male customers rated Jostens's NPS 27 points higher than Female customers.
Male
-50
Jostens's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
-77
Jostens's NPS was rated -77 by Female customers on Comparably.
10%
Promoters
3%
Passives
87%
Detractors
Jostens NPS by Ethnicity
Jostens's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -66 | Caucasian | -66 |
Hispanic or Latino -67 | Hispanic or Latino | -67 |
Other -80 | Other | -80 |
Jostens NPS by Age
Jostens's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Jostens NPS by Usage
Jostens's NPS was rated the highest by customers who have used Jostens's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -70 | Less than 1 Year | -70 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -17 | 2 to 5 Years | -17 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -78 | Over 10 Years | -78 |
Jostens Customer Reviews
Out of the 9 Jostens customer reviews 0 were positive and 9 were constructive. Jostens customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Jostens Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Jostens users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Jostens Customer Loyalty Score by Gender
Female customers rated Jostens's Customer Loyalty score 24% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Jostens.
Male
49%
Yes
Female
73%
Yes
Jostens Customer Loyalty Score by Ethnicity
Jostens's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Jostens.
67
out of 100
Caucasian
70
out of 100
Hispanic or Latino
55
out of 100
Other
Jostens Customer Loyalty Score by Age
Jostens's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Jostens.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 28% | 18-25 | 28% |
36-40 78% | 36-40 | 78% |
41-45 59% | 41-45 | 59% |
46-50 66% | 46-50 | 66% |
51-55 75% | 51-55 | 75% |
66+ 70% | 66+ | 70% |
Jostens Customer Loyalty Score by Usage
Jostens's Customer Loyalty score was rated the highest by customers who have used Jostens's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Jostens Customer Loyalty Score by Industry
Jostens's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Jostens Product Quality
2.7/5
Jostens has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Jostens Product Information
Jostens’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Jostens's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Jostens the lowest at 1.8.
- Website
- https://www.jostens.com/
- Company Size
- 1,001-5,000 Employees
Industry
Manufacturing and Machinery
Quick Insights into Jostens Product Quality
Jostens's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Jostens' Product Quality.
Ranked Jostens Product Quality the Highest
Ranked Jostens Product Quality the Lowest
Jostens Product Quality Score by Gender
Male customers rated Jostens's Product Quality score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Jostens.
Male
2.2/5
Female
1.9/5
Jostens Product Quality Score by Ethnicity
Jostens's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Jostens.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
Other 1.7 | Other | 1.7 |
Jostens Product Quality Score by Age
Jostens's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Jostens.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
36-40 2.7 | 36-40 | 2.7 |
41-45 1.9 | 41-45 | 1.9 |
46-50 2 | 46-50 | 2 |
51-55 2.1 | 51-55 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
Jostens Product Quality Score by Usage
Jostens's Product Quality score was rated the highest by customers who have used Jostens's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Jostens Product Quality Score by Industry
Jostens's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Jostens Pricing
Jostens ROI & Value For Money
2.4/5
Jostens has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Jostens' overall ROI score rated by its users and customers.
Jostens Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Jostens.
Quick Insights into Jostens ROI
Jostens's ROI score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Jostens ROI the Highest
Ranked Jostens ROI the Lowest
Jostens ROI Score by Gender
Male customers rated Jostens's ROI score 0.3 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Jostens.
Male
2.2/5
Female
1.9/5
Jostens ROI Score by Ethnicity
Jostens's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Jostens.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
Other 1.5 | Other | 1.5 |
Jostens ROI Score by Age
Jostens's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Jostens.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.9 | 18-25 | 1.9 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.2 | 41-45 | 2.2 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Jostens ROI Score by Usage
Jostens's ROI score was rated the highest by customers who have used Jostens's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Jostens ROI Score by Industry
Jostens's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Jostens Customer Satisfaction (CSAT)
Jostens Customer Satisfaction (CSAT) Score
34 / 100
Jostens has an overall Customer Satisfaction score of 34 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
11%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
18%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Jostens Customer Satisfaction
Jostens's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Hispanic or Latino customers.
Sign Up to unlock insights into how customers have ranked Jostens' Customer Satisfaction.
Ranked Jostens Customer Satisfaction the Highest
Ranked Jostens Customer Satisfaction the Lowest
Jostens Customer Satisfaction Score by Gender
Male customers rated Jostens's Customer Satisfaction score 21 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Jostens.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 67% |
4 / 100
FemaleVery Satisfied | 4% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 19% | |
Very Dissatisfied | 65% |
Jostens Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Jostens' Customer Satisfaction (CSAT) score was rated 7% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Jostens.
7 / 100
Very Satisfied
7%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
12%
Very Dissatisfied
73%
CSAT according to Hispanic or Latino
Jostens' Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Jostens.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
34%
CSAT according to Other
Jostens' Customer Satisfaction (CSAT) score was rated 12% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Jostens.
12 / 100
Very Satisfied
12%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
63%
Jostens Customer Satisfaction Score by Age
Jostens's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Jostens.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 25% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 0% |
Jostens Customer Satisfaction Score by Usage
Jostens's Customer Satisfaction score was rated the highest by customers who have used Jostens's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Jostens Customer Satisfaction Score by Industry
Jostens's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Jostens Customer Service
2.1/5
Jostens has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Jostens' overall Customer Service score rated by its users and customers.
About Jostens's Customer Service
Address
7760 France Ave S, Bloomington, MN 55435
Website
https://www.jostens.com/
Phone Number
(952) 830-3300
Jostens's Social Links
Quick Insights into Jostens Customer Service
Jostens's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Jostens' Customer Service score.
Ranked Jostens Customer Service the Highest
Ranked Jostens Customer Service the Lowest
Jostens Customer Service Score by Gender
Male customers rated Jostens's Customer Service score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Jostens.
Male
1.7/5
Female
1.5/5
Jostens Customer Service Score by Ethnicity
Jostens's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Jostens.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
Other 1.5 | Other | 1.5 |
Jostens Customer Service Score by Age
Jostens's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Jostens.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
36-40 2.6 | 36-40 | 2.6 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Jostens Customer Service Score by Usage
Jostens's Customer Service score was rated the highest by customers who have used Jostens's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Jostens Customer Service Score by Industry
Jostens's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Jostens as an Employer
2.6/5
Jostens has a 2.6/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Jostens scored a -37 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Jostens would recommend the brand to a friend. ENPS measures how likely Jostens employees would recommend working at Jostens to a friend.
Net Promoter Score
-37
NPS Score
| 28% | Promoters |
|---|---|
| 7% | Passive |
| 65% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 34% | Promoters |
|---|---|
| 13% | Passive |
| 53% | Detractors |
