-80
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Lamar Advertising
Marketing or Exec? Claim Your Free Account
About Lamar Advertising's Brand
Lamar Advertising is one of the largest outdoor advertising companies in the world. Lamar offers advertisers a variety of formats (think billboards, public transportation, airports, interstate logo signs, and more!), helping both local businesses and national brands stand out from the competition. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.
Brand at a Glance
100%
Customer Loyalty
1.5/5
Product Quality
2/5
Pricing
1.5/5
Customer Service
Lamar Advertising CMO
Lamar Advertising NPS
Lamar Advertising's Net Promoter Score (NPS) is a -80 with 0% Promoters, 20% Passives, and 80% Detractors. Net Promoter Score tracks whether Lamar Advertising's customers would recommend using the product based on a scale of -100 to 100.
Lamar Advertising Overall NPS
| 0% | Promoters |
|---|---|
| 20% | Passives |
| 80% | Detractors |
Lamar Advertising NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
Jun 2023 -66 | Jun 2023 | -66 |
Feb 2024 -75 | Feb 2024 | -75 |
Mar 2024 -80 | Mar 2024 | -80 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lamar Advertising Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Lamar Advertising users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Lamar Advertising Product Quality
1.5/5
Lamar Advertising has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Lamar Advertising's overall Product Quality score rated by its users and customers.
Lamar Advertising Product Information
Lamar Advertising’s product quality score is a 1.5 out of 5 as rated by its users and customers.
- Website
- https://lamar.com
- Company Size
- 1,001-5,000 Employees
Industry
Marketing, Advertising and Research
Lamar Advertising Pricing
Lamar Advertising ROI & Value For Money
2/5
Lamar Advertising has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
Sign Up to unlock Lamar Advertising's overall ROI score rated by its users and customers.
Lamar Advertising Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lamar Advertising Customer Service
1.5/5
Lamar Advertising has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Lamar Advertising's overall Customer Service score rated by its users and customers.
About Lamar Advertising's Customer Service
Address
5321 Corporate Blvd, Baton Rouge, LA 70808
Website
https://lamar.com
Lamar Advertising's Social Links
Lamar Advertising as an Employer
4.7/5
Lamar Advertising has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Lamar Advertising scored a -80 for Net Promoter Score and a 51 for Employee Net Promoter Score. NPS gauges how likely a customer of Lamar Advertising would recommend the brand to a friend. ENPS measures how likely Lamar Advertising employees would recommend working at Lamar Advertising to a friend.
Net Promoter Score
-80
NPS Score
| 0% | Promoters |
|---|---|
| 20% | Passive |
| 80% | Detractors |
Employee Net Promoter Score
51
eNPS Score
| 64% | Promoters |
|---|---|
| 23% | Passive |
| 13% | Detractors |
