16
NPS
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Nissan Usa
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About Nissan Usa's Brand
Nissan North America, Inc. designs, develops, manufactures, and markets Nissan vehicles in the United States, Canada, and Mexico. Among its major competitors, Nissan Usa is ranked in 2nd place for NPS while Toyota is 1st.Their current valuation is $23.91B
Brand at a Glance
77%
Customer Loyalty
3.4/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Nissan Usa Ranking
- #2 / 2 of its competitors
Nissan Usa NPS
Nissan Usa's Net Promoter Score (NPS) is a 16 with 50% Promoters, 16% Passives, and 34% Detractors. Net Promoter Score tracks whether Nissan Usa's customers would recommend using the product based on a scale of -100 to 100.
Nissan Usa Overall NPS
| 50% | Promoters |
|---|---|
| 16% | Passives |
| 34% | Detractors |
Nissan Usa NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 25 | Dec 2022 | 25 |
Jan 2023 20 | Jan 2023 | 20 |
Feb 2023 16 | Feb 2023 | 16 |
May 2023 15 | May 2023 | 15 |
Jul 2023 20 | Jul 2023 | 20 |
Oct 2023 23 | Oct 2023 | 23 |
Dec 2023 22 | Dec 2023 | 22 |
Feb 2024 25 | Feb 2024 | 25 |
Mar 2024 21 | Mar 2024 | 21 |
May 2024 17 | May 2024 | 17 |
Jul 2024 19 | Jul 2024 | 19 |
Aug 2025 16 | Aug 2025 | 16 |
How Other Brands Compare
Nissan Usa is ranked second for NPS among its competitors. Toyota comes in first. Among those competitors, it is the second most valued company behind Toyota.
Nissan Usa |  Toyota | |
| Global Ranking | #- | #82 |
| NPS | 16 | 43 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral |
| Valuation Updated every 24 hours for public companies | $23.91B | $250.52B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nissan Usa NPS by Gender
Female customers rated Nissan Usa's NPS 23 points higher than Male customers.
Male
-40
Nissan Usa's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
-17
Nissan Usa's NPS was rated -17 by Female customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Nissan Usa NPS by Ethnicity
Nissan Usa's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Nissan Usa NPS by Usage
Nissan Usa's NPS was rated the highest by customers who have used Nissan Usa's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -50 | Over 10 Years | -50 |
Nissan Usa NPS vs. Competitors
Compared to its competitors, Nissan Usa's NPS is rated right below Toyota.
| COMPANY | NPS Score | |
|---|---|---|
| Toyota | 43 |
| Nissan Usa | 16 |
Nissan Usa Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Nissan Usa users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Nissan Usa Customer Loyalty Score by Gender
Female customers rated Nissan Usa's Customer Loyalty score 6% higher than Male customers.
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Male
64%
Yes
Female
70%
Yes
Nissan Usa Customer Loyalty Score by Ethnicity
Nissan Usa's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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82
out of 100
Caucasian
40
out of 100
Asian or Pacific Islander
Nissan Usa Customer Loyalty Score by Usage
Nissan Usa's Customer Loyalty score was rated the highest by customers who have used Nissan Usa's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Nissan Usa Customer Loyalty vs. Competitors
Compared to its competitors, Nissan Usa's Customer Loyalty score is rated right below Toyota.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Toyota | 83% |
| Nissan Usa | 77% |
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Nissan Usa Product Quality
3.4/5
Nissan Usa has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Nissan Usa Product Information
Nissan Usa’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.nissanusa.com/
- Company Size
- 5,001-10,000 Employees
Industry
Hardware and Devices
Productivity
Travel
Quick Insights into Nissan Usa Product Quality
Nissan Usa's Product Quality score was rated highest by customers who have used Nissan Usa's products/services for 1 to 2 Years, and rated lowest by customers who have used Nissan Usa's products/services for Over 10 Years.
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Ranked Nissan Usa Product Quality the Highest
Ranked Nissan Usa Product Quality the Lowest
Nissan Usa Product Quality Score by Gender
Male customers rated Nissan Usa's Product Quality score 0.6 stars higher than Female customers.
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Male
3.2/5
Female
2.6/5
Nissan Usa Product Quality Score by Ethnicity
Nissan Usa's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Nissan Usa.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Nissan Usa Product Quality Score by Usage
Nissan Usa's Product Quality score was rated the highest by customers who have used Nissan Usa's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Nissan Usa Product Quality vs. Competitors
Compared to its competitors, Nissan Usa's Product Quality score is rated right below Toyota.
| COMPANY | Product Quality Score | |
|---|---|---|
| Toyota | 4.1/5 |
| Nissan Usa | 3.4/5 |
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Nissan Usa Pricing
Nissan Usa ROI & Value For Money
3.5/5
Nissan Usa has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Nissan Usa ROI
Nissan Usa's ROI score was rated highest by customers who have used Nissan Usa's products/services for Less than 1 Year, and rated lowest by customers who have used Nissan Usa's products/services for Over 10 Years.
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Ranked Nissan Usa ROI the Highest
Ranked Nissan Usa ROI the Lowest
Nissan Usa ROI Score by Gender
Female customers rated Nissan Usa's ROI score 0.6 stars higher than Male customers.
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Male
2.5/5
Female
3.1/5
Nissan Usa ROI Score by Ethnicity
Nissan Usa's ROI score was rated 2.8 stars by both Asian or Pacific Islander and Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Nissan Usa.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Nissan Usa ROI Score by Usage
Nissan Usa's ROI score was rated the highest by customers who have used Nissan Usa's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Nissan Usa Pricing vs. Competitors
Compared to its competitors, Nissan Usa's ROI score is rated right below Toyota.
| COMPANY | Pricing Score | |
|---|---|---|
| Toyota | 4/5 |
| Nissan Usa | 3.5/5 |
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Nissan Usa Customer Satisfaction (CSAT)
Nissan Usa Customer Satisfaction (CSAT) Score
65 / 100
Nissan Usa has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nissan Usa Customer Satisfaction
Nissan Usa's Customer Satisfaction score was rated highest by customers who have used Nissan Usa's products/services for 1 to 2 Years, and rated lowest by customers who have used Nissan Usa's products/services for Over 10 Years.
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Ranked Nissan Usa Customer Satisfaction the Highest
Ranked Nissan Usa Customer Satisfaction the Lowest
Nissan Usa Customer Satisfaction Score by Gender
Female customers rated Nissan Usa's Customer Satisfaction score 10 points higher than Male customers.
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40 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
50 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Nissan Usa Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nissan Usa's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
CSAT according to Asian or Pacific Islander
Nissan Usa's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Nissan Usa Customer Satisfaction Score by Usage
Nissan Usa's Customer Satisfaction score was rated the highest by customers who have used Nissan Usa's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Nissan Usa Customer Satisfaction vs. Competitors
Compared to its competitors, Nissan Usa's Customer Satisfaction score is rated right below Toyota.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Toyota | 82% |
| Nissan Usa | 65% |
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Nissan Usa Customer Service
3.6/5
Nissan Usa has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Nissan Usa's Customer Service
Address
One Nissan Way, Franklin, TN 37067
Website
http://www.nissanusa.com/
Phone Number
6157255560
Quick Insights into Nissan Usa Customer Service
Nissan Usa's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Nissan Usa's products/services for Over 10 Years.
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Ranked Nissan Usa Customer Service the Highest
Ranked Nissan Usa Customer Service the Lowest
Nissan Usa Customer Service Score by Gender
Female customers rated Nissan Usa's Customer Service score 0.5 stars higher than Male customers.
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Male
2.4/5
Female
2.9/5
Nissan Usa Customer Service Score by Ethnicity
Nissan Usa's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Nissan Usa.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Nissan Usa Customer Service Score by Usage
Nissan Usa's Customer Service score was rated the highest by customers who have used Nissan Usa's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Nissan Usa Customer Service vs. Competitors
Compared to its competitors, Nissan Usa's Customer Service score is rated right below Toyota.
| COMPANY | Customer Service Score | |
|---|---|---|
| Toyota | 4/5 |
| Nissan Usa | 3.6/5 |
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Nissan Usa as an Employer
3.3/5
Nissan Usa has a 3.3/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Nissan Usa scored a 16 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Nissan Usa would recommend the brand to a friend. ENPS measures how likely Nissan Usa employees would recommend working at Nissan Usa to a friend.
Net Promoter Score
16
NPS Score
| 50% | Promoters |
|---|---|
| 16% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 36% | Promoters |
|---|---|
| 20% | Passive |
| 44% | Detractors |
