

Route is helping people discover and celebrate the world's brands through a completely reimagined e-commerce marketplace that directly connects and empowers both consumers and brands. Route’s unique platform takes a holistic approach to online shopping, rethinking the consumer experience from discovery to delivery via the Route app, while offering a suite of features that provides merchants the tools necessary to enhance the overlooked post-purchase experience. Since launching in 2018, Route has built a network of over 2 million app users and 10,000 merchants. The company has offices in Lehi, UT and Los Angeles, CA. For more information go to www.route.com.
Route's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether Route's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2022 -100 | Jan 2022 | -100 |
Aug 2022 0 | Aug 2022 | 0 |
Jan 2023 -33 | Jan 2023 | -33 |
Nov 2023 20 | Nov 2023 | 20 |
Feb 2024 33 | Feb 2024 | 33 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Route's NPS was rated 34 by Male customers on Comparably.
Route's NPS was rated 34 by Male customers on Comparably.
Route's NPS is not yet rated by Female customers.
Route's NPS was rated 34 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Route's NPS was rated 34 points by customers ages 31-35 on Comparably.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Route users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Route has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Route’s product quality score is a 3 out of 5 as rated by its users and customers.
Route has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Route has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Route has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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1557 W Innovation Way, STE 200, Lehi, UT 84043
https://route.com/
Route has a 4.9/5 stars for its overall company culture rated by their employees

Route scored a 34 for Net Promoter Score and a 76 for Employee Net Promoter Score. NPS gauges how likely a customer of Route would recommend the brand to a friend. ENPS measures how likely Route employees would recommend working at Route to a friend.
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
| 80% | Promoters |
|---|---|
| 16% | Passive |
| 4% | Detractors |