Route NPS & Customer Reviews | Comparably
Brand Page
Route
Marketing or Exec? Claim Your Free Account

About Route's Brand

Route is helping people discover and celebrate the world's brands through a completely reimagined e-commerce marketplace that directly connects and empowers both consumers and brands. Route’s unique platform takes a holistic approach to online shopping, rethinking the consumer experience from discovery to delivery via the Route app, while offering a suite of features that provides merchants the tools necessary to enhance the overlooked post-purchase experience. Since launching in 2018, Route has built a network of over 2 million app users and 10,000 merchants. The company has offices in Lehi, UT and Los Angeles, CA. For more information go to www.route.com.

Brand at a Glance

78%
Customer Loyalty
3/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service

Route NPS

Route's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether Route's customers would recommend using the product based on a scale of -100 to 100.

Route Overall NPS

34
NPS
67%Promoters
0%Passives
33%Detractors
Route Overall NPS

Route NPS Trend

-100
-50
0
50
100
Jan 2022
-100
Jan 2022-100
Aug 2022
0
Aug 20220
Jan 2023
-33
Jan 2023-33
Nov 2023
20
Nov 202320
Feb 2024
33
Feb 202433

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Route NPS by Gender

Route's NPS was rated 34 by Male customers on Comparably.

Male

34

Route's NPS was rated 34 by Male customers on Comparably.

67%
Promoters
0%
Passives
33%
Detractors

Female

N/A

Route's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Route NPS by Ethnicity

Route's NPS was rated 34 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
34
Caucasian34

Route NPS by Age

Route's NPS was rated 34 points by customers ages 31-35 on Comparably.

0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
31-3567%0%33%

Route Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Route users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78
78%
22
22%
Route Customer Loyalty

Route Product Quality

3/5

Route has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

Sign Up to unlock Route's overall Product Quality score rated by its users and customers.

Route Product Information

Route’s product quality score is a 3 out of 5 as rated by its users and customers.

Website
https://route.com/
Company Size
201-500 Employees

Industry

Tech
Consumer Services
Ecommerce and Marketplaces
Mobile App

Route Pricing

Route ROI & Value For Money

3.7/5

Route has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Route's overall ROI score rated by its users and customers.

Route Customer Satisfaction (CSAT)

Route Customer Satisfaction (CSAT) Score

50 / 100

Route has an overall Customer Satisfaction score of 50 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied50%
Satisfied0%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied25%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Route Customer Service

3.9/5

Route has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Route's overall Customer Service score rated by its users and customers.

About Route's Customer Service

Address

1557 W Innovation Way, STE 200, Lehi, UT 84043


Website

https://route.com/

Route as an Employer

4.9/5

Route has a 4.9/5 stars for its overall company culture rated by their employees

  Route CEO
top
5%
CEO of Route

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Route scored a 34 for Net Promoter Score and a 76 for Employee Net Promoter Score. NPS gauges how likely a customer of Route would recommend the brand to a friend. ENPS measures how likely Route employees would recommend working at Route to a friend.

Net Promoter Score

34
NPS Score
67%Promoters
0%Passive
33%Detractors

Employee Net Promoter Score

76
eNPS Score
80%Promoters
16%Passive
4%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail