27
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Scientific Games Corporation
Marketing or Exec? Claim Your Free Account
About Scientific Games Corporation's Brand
Scientific Games is a leading innovator in the global lottery and regulated gaming industries.
Brand at a Glance
85%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Scientific Games Corporation CMO
Shawn Dennis
Ms. Shawn Dennis has been an Executive Vice President and Chief Marketing Officer at Scientific Games Corporation since October 2, 2017. Ms. Dennis is responsible for elevating Scientific Games' global leadership brand position, promoting its powerful, integrated brands and increasing engagement with customers and players for its innovative content and technology in gaming, interactive and lottery. She uses her brand franchise experience to capitalize on the incredibly exciting James Bond Experience across its portfolio of omni-channel products. A 25-year veteran of entertainment, consumer products and sports marketing industries, she previously served as Global Head of Brand and Franchise Development for DreamWorks Animation and Chief Marketing Officer for American Girl, Dell and the National Football League. She served as Head of Franchise at DreamWorks Animation SKG Inc. At DreamWorks she accelerated their industry leadership position by extending the life of iconic franchises through enhanced Consumer Products licensing, leveraging new customer engagement points such as DreamWorks Television. She delivered unprecedented growth for Mattel's American Girl Company, where she oversaw marketing across all channels, product development and book/magazine publishing. A consumer products industry veteran, she also led global B2B marketing, brand management and marketing communications for Dell Computers and served as Chief Marketing Officer for the National Football League where she set the strategic direction for the league's year-round marketing and consumer products efforts. She also held senior positions leading co-brand card marketing for MasterCard International and partnership marketing for Universal Studios. In addition to her professional experience, she serves on the Board of Directors of GoldieBlox, the University of Wisconsin School of Business Center for Brand and Product Management and leads a national Brain Health task force for the American Heart Association. She earned her Bachelor of Arts from the University of California, Los Angeles (UCLA).
Scientific Games Corporation NPS
Scientific Games Corporation's Net Promoter Score (NPS) is a 27 with 53% Promoters, 21% Passives, and 26% Detractors. Net Promoter Score tracks whether Scientific Games Corporation's customers would recommend using the product based on a scale of -100 to 100.
Scientific Games Corporation Overall NPS
| 53% | Promoters |
|---|---|
| 21% | Passives |
| 26% | Detractors |
Scientific Games Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 50 | Oct 2021 | 50 |
Feb 2022 20 | Feb 2022 | 20 |
May 2022 17 | May 2022 | 17 |
Jul 2022 27 | Jul 2022 | 27 |
Aug 2022 38 | Aug 2022 | 38 |
Apr 2023 10 | Apr 2023 | 10 |
Sep 2023 18 | Sep 2023 | 18 |
Dec 2023 16 | Dec 2023 | 16 |
Feb 2024 13 | Feb 2024 | 13 |
Jun 2024 12 | Jun 2024 | 12 |
Oct 2024 18 | Oct 2024 | 18 |
May 2025 26 | May 2025 | 26 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Scientific Games Corporation NPS by Gender
Scientific Games Corporation's NPS was rated 0 by Male customers on Comparably.
Male
0
Scientific Games Corporation's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
N/A
Scientific Games Corporation's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Scientific Games Corporation NPS by Ethnicity
Scientific Games Corporation's NPS was rated 25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Scientific Games Corporation Customer Reviews
Out of the 2 Scientific Games Corporation customer reviews 2 were positive and 0 were constructive. Scientific Games Corporation customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Scientific Games Corporation Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Scientific Games Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Scientific Games Corporation Customer Loyalty Score by Gender
Scientific Games Corporation's Customer Loyalty score was rated 85 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Scientific Games Corporation.
Male
85%
Yes
Female
N/A
Yes
Scientific Games Corporation Customer Loyalty Score by Ethnicity
Scientific Games Corporation's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Scientific Games Corporation.
100
out of 100
Caucasian
Scientific Games Corporation Customer Loyalty Score by Industry
Scientific Games Corporation's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Scientific Games Corporation Product Quality
3.9/5
Scientific Games Corporation has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Scientific Games Corporation's overall Product Quality score rated by its users and customers.
Scientific Games Corporation Product Information
Scientific Games Corporation’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Scientific Games Corporation's product the highest.
- Company Size
- 10,000+ Employees
Industry
Tech
AdTech
Gaming
Mobile App
Quick Insights into Scientific Games Corporation Product Quality
Scientific Games Corporation's Product Quality score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Scientific Games Corporation's Product Quality.
Ranked Scientific Games Corporation Product Quality the Highest
Scientific Games Corporation Product Quality Score by Gender
Scientific Games Corporation's Product Quality score was rated 3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Scientific Games Corporation.
Male
3/5
Female
N/A
Scientific Games Corporation Product Quality Score by Ethnicity
Scientific Games Corporation's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Scientific Games Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Scientific Games Corporation Product Quality Score by Industry
Scientific Games Corporation's Product Quality score was rated 2.8 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Scientific Games Corporation Pricing
Scientific Games Corporation ROI & Value For Money
3.6/5
Scientific Games Corporation has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Scientific Games Corporation's overall ROI score rated by its users and customers.
Scientific Games Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Scientific Games Corporation ROI
Scientific Games Corporation's ROI score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Scientific Games Corporation's ROI score.
Ranked Scientific Games Corporation ROI the Highest
Scientific Games Corporation ROI Score by Gender
Scientific Games Corporation's ROI score was rated 3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Scientific Games Corporation.
Male
3/5
Female
N/A
Scientific Games Corporation ROI Score by Ethnicity
Scientific Games Corporation's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Scientific Games Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Scientific Games Corporation ROI Score by Industry
Scientific Games Corporation's ROI score was rated 2.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Scientific Games Corporation Customer Satisfaction (CSAT)
Scientific Games Corporation Customer Satisfaction (CSAT) Score
81 / 100
Scientific Games Corporation has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
31%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Scientific Games Corporation Customer Satisfaction
Scientific Games Corporation's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Scientific Games Corporation's Customer Satisfaction.
Ranked Scientific Games Corporation Customer Satisfaction the Highest
Scientific Games Corporation Customer Satisfaction Score by Gender
Scientific Games Corporation's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Scientific Games Corporation.
67 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Scientific Games Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Scientific Games Corporation's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Scientific Games Corporation.
75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Scientific Games Corporation Customer Satisfaction Score by Industry
Scientific Games Corporation's Customer Satisfaction score was rated 67 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Scientific Games Corporation Customer Satisfaction Score by Industry",
"text": "Scientific Games Corporation's Customer Satisfaction score was rated 67 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Scientific Games Corporation's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
}
]
}Scientific Games Corporation Customer Service
3.5/5
Scientific Games Corporation has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Scientific Games Corporation's overall Customer Service score rated by its users and customers.
About Scientific Games Corporation's Customer Service
Address
750 Lexington Avenue, New York City, NY
Website
http://www.scientificgames.com
Phone Number
(770) 772-7672
Quick Insights into Scientific Games Corporation Customer Service
Scientific Games Corporation's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Scientific Games Corporation's Customer Service score.
Ranked Scientific Games Corporation Customer Service the Highest
Scientific Games Corporation Customer Service Score by Gender
Scientific Games Corporation's Customer Service score was rated 3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Scientific Games Corporation.
Male
3/5
Female
N/A
Scientific Games Corporation Customer Service Score by Ethnicity
Scientific Games Corporation's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Scientific Games Corporation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Scientific Games Corporation Customer Service Score by Industry
Scientific Games Corporation's Customer Service score was rated 2.8 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Scientific Games Corporation as an Employer
2.8/5
Scientific Games Corporation has a 2.8/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Scientific Games Corporation
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Scientific Games Corporation scored a 27 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Scientific Games Corporation would recommend the brand to a friend. ENPS measures how likely Scientific Games Corporation employees would recommend working at Scientific Games Corporation to a friend.
Net Promoter Score
27
NPS Score
| 53% | Promoters |
|---|---|
| 21% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 30% | Promoters |
|---|---|
| 20% | Passive |
| 50% | Detractors |
