67
NPS
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Seattle's Best Coffee
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About Seattle's Best Coffee's Brand
A specialty coffee retailer and wholesaler based in Seattle, Washington. Among its major competitors, Seattle's Best Coffee is ranked in 1st place for NPS while Starbucks is 2nd, and Dunkin' is 3rd.
Brand at a Glance
90%
Customer Loyalty
4.4/5
Product Quality
4.4/5
Pricing
4.3/5
Customer Service
Seattle's Best Coffee Ranking
- #1 / 3 of its competitors
Seattle's Best Coffee NPS
Seattle's Best Coffee's Net Promoter Score (NPS) is a 67 with 75% Promoters, 17% Passives, and 8% Detractors. Net Promoter Score tracks whether Seattle's Best Coffee's customers would recommend using the product based on a scale of -100 to 100.
Seattle's Best Coffee Overall NPS
| 75% | Promoters |
|---|---|
| 17% | Passives |
| 8% | Detractors |
Seattle's Best Coffee NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 57 | Apr 2022 | 57 |
Sep 2022 66 | Sep 2022 | 66 |
Dec 2022 67 | Dec 2022 | 67 |
Jan 2023 71 | Jan 2023 | 71 |
Feb 2023 75 | Feb 2023 | 75 |
Apr 2023 76 | Apr 2023 | 76 |
Sep 2023 71 | Sep 2023 | 71 |
Feb 2024 72 | Feb 2024 | 72 |
Sep 2024 70 | Sep 2024 | 70 |
Oct 2024 62 | Oct 2024 | 62 |
Mar 2025 64 | Mar 2025 | 64 |
May 2025 67 | May 2025 | 67 |
How Other Brands Compare
Seattle's Best Coffee is ranked first for NPS among its competitors. Starbucks and Dunkin' come in second and third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Seattle's Best Coffee NPS by Gender
Seattle's Best Coffee's NPS was rated 16 by Female customers on Comparably.
Female
16
Seattle's Best Coffee's NPS was rated 16 by Female customers on Comparably.
33%
Promoters
50%
Passives
17%
Detractors
Male
N/A
Seattle's Best Coffee's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Seattle's Best Coffee NPS by Ethnicity
Seattle's Best Coffee's NPS was rated 60 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Seattle's Best Coffee NPS by Age
Seattle's Best Coffee's NPS was rated 45 points by customers ages 18-25 on Comparably.
Seattle's Best Coffee NPS by Usage
Seattle's Best Coffee's NPS was rated 20 points by customers who have used Seattle's Best Coffee's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 20 | 1 to 2 Years | 20 |
Seattle's Best Coffee NPS vs. Competitors
Compared to its competitors, Seattle's Best Coffee's NPS is rated right above Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
| Seattle's Best Coffee | 67 |
 | Starbucks | 30 |
 | Dunkin' | 12 |
Seattle's Best Coffee Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Seattle's Best Coffee users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Seattle's Best Coffee Customer Loyalty Score by Gender
Seattle's Best Coffee's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
Seattle's Best Coffee Customer Loyalty Score by Ethnicity
Seattle's Best Coffee's Customer Loyalty score was rated 82% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
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82
out of 100
Asian or Pacific Islander
Seattle's Best Coffee Customer Loyalty Score by Age
Seattle's Best Coffee's Customer Loyalty score was rated 90% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
Seattle's Best Coffee Customer Loyalty Score by Usage
Seattle's Best Coffee's Customer Loyalty score was rated 82% by customers who have used Seattle's Best Coffee's products/services for 1 to 2 Years.
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Seattle's Best Coffee Customer Loyalty vs. Competitors
Compared to its competitors, Seattle's Best Coffee's Customer Loyalty score is rated right above Dunkin'.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Seattle's Best Coffee | 90% |
| Dunkin' | 80% |
| Starbucks | 78% |
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Seattle's Best Coffee Product Quality
4.4/5
Seattle's Best Coffee has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Seattle's Best Coffee Product Information
Seattle's Best Coffee’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Website
- http://www.seattlesbest.com
Industry
Tech
Food and Beverages
Quick Insights into Seattle's Best Coffee Product Quality
Seattle's Best Coffee's Product Quality score was rated highest by Asian or Pacific Islander customers.
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Ranked Seattle's Best Coffee Product Quality the Highest
Seattle's Best Coffee Product Quality Score by Gender
Seattle's Best Coffee's Product Quality score was rated 4.6 by Female customers on Comparably.
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Female
4.6/5
Male
N/A
Seattle's Best Coffee Product Quality Score by Ethnicity
Seattle's Best Coffee's Product Quality score was rated 5 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Seattle's Best Coffee Product Quality Score by Age
Seattle's Best Coffee's Product Quality score was rated 4.8 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
Seattle's Best Coffee Product Quality Score by Usage
Seattle's Best Coffee's Product Quality score was rated 4.6 stars by customers who have used Seattle's Best Coffee's products/services for 1 to 2 Years.
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Seattle's Best Coffee Product Quality vs. Competitors
Compared to its competitors, Seattle's Best Coffee's Product Quality score is rated right above Starbucks.
| COMPANY | Product Quality Score | |
|---|---|---|
| Seattle's Best Coffee | 4.4/5 |
| Starbucks | 4.1/5 |
| Dunkin' | 3.6/5 |
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Seattle's Best Coffee Pricing
Seattle's Best Coffee ROI & Value For Money
4.4/5
Seattle's Best Coffee has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.
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Quick Insights into Seattle's Best Coffee ROI
Seattle's Best Coffee's ROI score was rated highest by Asian or Pacific Islander customers.
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Ranked Seattle's Best Coffee ROI the Highest
Seattle's Best Coffee ROI Score by Gender
Seattle's Best Coffee's ROI score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Seattle's Best Coffee ROI Score by Ethnicity
Seattle's Best Coffee's ROI score was rated 4.9 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Seattle's Best Coffee ROI Score by Age
Seattle's Best Coffee's ROI score was rated 4.4 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Seattle's Best Coffee ROI Score by Usage
Seattle's Best Coffee's ROI score was rated 4.3 stars by customers who have used Seattle's Best Coffee's products/services for 1 to 2 Years.
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Seattle's Best Coffee Pricing vs. Competitors
Compared to its competitors, Seattle's Best Coffee's ROI score is rated right above Starbucks.
| COMPANY | Pricing Score | |
|---|---|---|
| Seattle's Best Coffee | 4.4/5 |
| Starbucks | 3.6/5 |
| Dunkin' | 3.4/5 |
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Seattle's Best Coffee Customer Satisfaction (CSAT)
Seattle's Best Coffee Customer Satisfaction (CSAT) Score
100 / 100
Seattle's Best Coffee has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
79%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Seattle's Best Coffee Customer Satisfaction
Seattle's Best Coffee's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked Seattle's Best Coffee Customer Satisfaction the Highest
Seattle's Best Coffee Customer Satisfaction Score by Gender
Seattle's Best Coffee's Customer Satisfaction score was rated 100 by Female customers on Comparably.
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100 / 100
FemaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Seattle's Best Coffee Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Seattle's Best Coffee's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Seattle's Best Coffee Customer Satisfaction Score by Age
Seattle's Best Coffee's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Seattle's Best Coffee Customer Satisfaction vs. Competitors
Compared to its competitors, Seattle's Best Coffee's Customer Satisfaction score is rated right above Starbucks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Seattle's Best Coffee | 100% |
| Starbucks | 84% |
| Dunkin' | 65% |
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Seattle's Best Coffee Customer Service
4.3/5
Seattle's Best Coffee has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About Seattle's Best Coffee's Customer Service
Address
Seattle, WA
Website
http://www.seattlesbest.com
Quick Insights into Seattle's Best Coffee Customer Service
Seattle's Best Coffee's Customer Service score was rated highest by Asian or Pacific Islander customers.
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Ranked Seattle's Best Coffee Customer Service the Highest
Seattle's Best Coffee Customer Service Score by Gender
Seattle's Best Coffee's Customer Service score was rated 4.4 by Female customers on Comparably.
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Female
4.4/5
Male
N/A
Seattle's Best Coffee Customer Service Score by Ethnicity
Seattle's Best Coffee's Customer Service score was rated 4.9 stars by Asian or Pacific Islander customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Seattle's Best Coffee Customer Service Score by Age
Seattle's Best Coffee's Customer Service score was rated 4.5 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
Seattle's Best Coffee Customer Service Score by Usage
Seattle's Best Coffee's Customer Service score was rated 4.5 stars by customers who have used Seattle's Best Coffee's products/services for 1 to 2 Years.
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Seattle's Best Coffee Customer Service vs. Competitors
Compared to its competitors, Seattle's Best Coffee's Customer Service score is rated right above Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
| Seattle's Best Coffee | 4.3/5 |
| Starbucks | 4.1/5 |
| Dunkin' | 3.4/5 |
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Seattle's Best Coffee as an Employer
Consumer vs. Employees
Seattle's Best Coffee scored a 67 for Net Promoter Score and a 73 for Employee Net Promoter Score. NPS gauges how likely a customer of Seattle's Best Coffee would recommend the brand to a friend. ENPS measures how likely Seattle's Best Coffee employees would recommend working at Seattle's Best Coffee to a friend.
Net Promoter Score
67
NPS Score
| 75% | Promoters |
|---|---|
| 17% | Passive |
| 8% | Detractors |
Employee Net Promoter Score
73
eNPS Score
| 82% | Promoters |
|---|---|
| 9% | Passive |
| 9% | Detractors |
