

Building a global craftsmen collective. Making beautiful things for your home. Among its major competitors, The Citizenry is ranked in 1st place for NPS while Etsy is 2nd, and CustomMade is 3rd.
The Citizenry's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether The Citizenry's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2023 100 | Jul 2023 | 100 |
Sep 2023 100 | Sep 2023 | 100 |
The Citizenry is ranked first for NPS among its competitors. Etsy and CustomMade come in second and third, with BASE, Inc. coming in at #4.
![]() The Citizenry | ![]() Etsy | ![]() CustomMade | ![]() BASE, Inc. | |
| Global Ranking | #- | #135 | #- | #- |
| NPS | 100 | -7 | - | - |
| Valuation Updated every 24 hours for public companies | - | $25.42B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, The Citizenry's NPS is rated right above CustomMade.
| COMPANY | NPS Score | |
|---|---|---|
![]() | The Citizenry | 100 |
![]() | CustomMade | N/A |
![]() | BASE, Inc. | N/A |
![]() | Etsy | -7 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of The Citizenry users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, The Citizenry's Customer Loyalty score is rated right above Etsy.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | The Citizenry | 100% |
![]() | Etsy | 72% |
![]() | CustomMade | N/A |
![]() | BASE, Inc. | N/A |
The Citizenry has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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The Citizenry’s product quality score is a 3.7 out of 5 as rated by its users and customers.
Compared to its competitors, The Citizenry's Product Quality score is rated right above Etsy.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | The Citizenry | 3.7/5 |
![]() | Etsy | 3.3/5 |
![]() | CustomMade | N/A |
![]() | BASE, Inc. | N/A |
The Citizenry has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Compared to its competitors, The Citizenry's ROI score is rated right above Etsy.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Citizenry | 5/5 |
![]() | Etsy | 3.1/5 |
![]() | CustomMade | N/A |
![]() | BASE, Inc. | N/A |
The Citizenry has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, The Citizenry's Customer Satisfaction score is rated right above CustomMade, and is preceded by Etsy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Etsy | 53% |
![]() | The Citizenry | 50% |
![]() | CustomMade | 0% |
![]() | BASE, Inc. | 0% |
The Citizenry has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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4619 Insurance Ln, # 202, Dallas, TX 75205
http://the-citizenry.com/
+1 (866) 356-4284
Compared to its competitors, The Citizenry's Customer Service score is rated right above Etsy.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The Citizenry | 5/5 |
![]() | Etsy | 3/5 |
![]() | CustomMade | N/A |
![]() | BASE, Inc. | N/A |
The Citizenry has a 2.2/5 stars for its overall company culture rated by their employees

The Citizenry scored a 100 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of The Citizenry would recommend the brand to a friend. ENPS measures how likely The Citizenry employees would recommend working at The Citizenry to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |