21
NPS
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Brand Page
Vaco
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About Vaco's Brand
Vaco is the Talent Solutions division of Highspring, a leading global professional services organization. With expertise in Accounting and Finance, Technology and Digital, and Human Resources and Operations, Vaco provides Contract Staffing and Direct Hire solutions. Vaco’s parent company, Highspring, helps clients with two additional integrated service offerings: Consulting and Managed Services. With more than 10,000 employees across more than 45 offices worldwide, Highspring gives partners the agility to thrive, address challenges, and seize opportunities in a rapidly changing world. Get to know us at vaco.com.
Brand at a Glance
78%
Customer Loyalty
3.6/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Vaco CMO
Amanda Henley
Amanda Henley serves as the Chief Marketing Officer of Vaco. Amanda started at Vaco in Nov of 2016. Amanda currently resides in the Greater Nashville Area, TN.
Vaco NPS
Vaco's Net Promoter Score (NPS) is a 21 with 57% Promoters, 7% Passives, and 36% Detractors. Net Promoter Score tracks whether Vaco's customers would recommend using the product based on a scale of -100 to 100.
Vaco Overall NPS
| 57% | Promoters |
|---|---|
| 7% | Passives |
| 36% | Detractors |
Vaco NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 50 | Aug 2022 | 50 |
Oct 2022 39 | Oct 2022 | 39 |
Nov 2022 43 | Nov 2022 | 43 |
Mar 2023 25 | Mar 2023 | 25 |
May 2023 17 | May 2023 | 17 |
Oct 2023 15 | Oct 2023 | 15 |
Nov 2023 15 | Nov 2023 | 15 |
Dec 2023 13 | Dec 2023 | 13 |
Feb 2024 16 | Feb 2024 | 16 |
Mar 2024 14 | Mar 2024 | 14 |
Oct 2024 18 | Oct 2024 | 18 |
Sep 2025 22 | Sep 2025 | 22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vaco NPS by Gender
Female customers rated Vaco's NPS 55 points higher than Male customers.
Male
20
Vaco's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
75
Vaco's NPS was rated 75 by Female customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Vaco NPS by Ethnicity
Vaco's NPS was rated 40 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Vaco NPS by Age
Vaco's NPS was rated 0 points by customers ages 51-55 on Comparably.
Vaco NPS by Usage
Vaco's NPS was rated 0 points by customers who have used Vaco's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Vaco Customer Reviews
Out of the 4 Vaco customer reviews 2 were positive and 2 were constructive. Vaco customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Vaco Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Vaco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Vaco Customer Loyalty Score by Gender
Female customers rated Vaco's Customer Loyalty score 18% higher than Male customers.
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Male
82%
Yes
Female
100%
Yes
Vaco Customer Loyalty Score by Ethnicity
Vaco's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vaco.
82
out of 100
Caucasian
Vaco Customer Loyalty Score by Age
Vaco's Customer Loyalty score was rated 70% by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Vaco.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 70% | 51-55 | 70% |
Vaco Customer Loyalty Score by Usage
Vaco's Customer Loyalty score was rated 82% by customers who have used Vaco's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Vaco Customer Loyalty Score by Industry
Vaco's Customer Loyalty score was rated 100% by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Vaco Product Quality
3.6/5
Vaco has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Vaco Product Information
Vaco’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Vaco's product the highest.
- Website
- http://www.vaco.com
- Company Size
- 1,001-5,000 Employees
Industry
Staffing and Recruiting
Quick Insights into Vaco Product Quality
Vaco's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by Male customers.
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Ranked Vaco Product Quality the Highest
Ranked Vaco Product Quality the Lowest
Vaco Product Quality Score by Gender
Female customers rated Vaco's Product Quality score 0.4 stars higher than Male customers.
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Male
3.2/5
Female
3.6/5
Vaco Product Quality Score by Ethnicity
Vaco's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Vaco.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Vaco Product Quality Score by Age
Vaco's Product Quality score was rated 3.1 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Vaco.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 3.1 | 51-55 | 3.1 |
Vaco Product Quality Score by Usage
Vaco's Product Quality score was rated 3 stars by customers who have used Vaco's products/services for Less than 1 Year.
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Vaco Product Quality Score by Industry
Vaco's Product Quality score was rated 4 stars by Accounting industry customers.
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Vaco Pricing
Vaco ROI & Value For Money
3.9/5
Vaco has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Vaco Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Vaco ROI
Vaco's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Vaco ROI the Highest
Ranked Vaco ROI the Lowest
Vaco ROI Score by Gender
Female customers rated Vaco's ROI score 0.8 stars higher than Male customers.
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Male
3.3/5
Female
4.1/5
Vaco ROI Score by Ethnicity
Vaco's ROI score was rated 3.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vaco.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Vaco ROI Score by Age
Vaco's ROI score was rated 2.6 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Vaco.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.6 | 51-55 | 2.6 |
Vaco ROI Score by Usage
Vaco's ROI score was rated 2.9 stars by customers who have used Vaco's products/services for Less than 1 Year.
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Vaco ROI Score by Industry
Vaco's ROI score was rated 3.9 stars by Accounting industry customers.
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Vaco Customer Satisfaction (CSAT)
Vaco Customer Satisfaction (CSAT) Score
55 / 100
Vaco has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
33%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
6%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vaco Customer Satisfaction
Vaco's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by Female customers.
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Ranked Vaco Customer Satisfaction the Highest
Ranked Vaco Customer Satisfaction the Lowest
Vaco Customer Satisfaction Score by Gender
Male customers rated Vaco's Customer Satisfaction score 10 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Vaco.
60 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
50 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Vaco Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vaco's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Vaco.
60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
Vaco Customer Satisfaction Score by Age
Vaco's Customer Satisfaction score was rated 33 points by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Vaco.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 33% |
Vaco Customer Satisfaction Score by Usage
Vaco's Customer Satisfaction score was rated 40 points by customers who have used Vaco's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Vaco Customer Satisfaction Score by Industry
Vaco's Customer Satisfaction score was rated 75 points by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Vaco Customer Satisfaction Score by Industry",
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"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Vaco's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
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}
]
}Vaco Customer Service
3.8/5
Vaco has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Vaco's Customer Service
Address
5501 Virginia Way Suite 120, Brentwood, TN 37027
Website
http://www.vaco.com
Phone Number
(615) 324-8226
Vaco's Social Links
Quick Insights into Vaco Customer Service
Vaco's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Vaco Customer Service the Highest
Ranked Vaco Customer Service the Lowest
Vaco Customer Service Score by Gender
Female customers rated Vaco's Customer Service score 0.9 stars higher than Male customers.
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Male
3.3/5
Female
4.2/5
Vaco Customer Service Score by Ethnicity
Vaco's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Vaco.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Vaco Customer Service Score by Age
Vaco's Customer Service score was rated 2.8 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Vaco.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 2.8 | 51-55 | 2.8 |
Vaco Customer Service Score by Usage
Vaco's Customer Service score was rated 3 stars by customers who have used Vaco's products/services for Less than 1 Year.
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Vaco Customer Service Score by Industry
Vaco's Customer Service score was rated 4 stars by Accounting industry customers.
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Vaco as an Employer
4.2/5
Vaco has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Vaco scored a 21 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Vaco would recommend the brand to a friend. ENPS measures how likely Vaco employees would recommend working at Vaco to a friend.
Net Promoter Score
21
NPS Score
| 57% | Promoters |
|---|---|
| 7% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 60% | Promoters |
|---|---|
| 13% | Passive |
| 27% | Detractors |
