34
NPS
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West Fraser Timber
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About West Fraser Timber's Brand
West Fraser Timber Co. Ltd. is a Canadian forestry company based in Quesnel, British Columbia.
Brand at a Glance
90%
Customer Loyalty
3.4/5
Product Quality
3.6/5
Pricing
4/5
Customer Service
West Fraser Timber NPS
West Fraser Timber's Net Promoter Score (NPS) is a 34 with 56% Promoters, 22% Passives, and 22% Detractors. Net Promoter Score tracks whether West Fraser Timber's customers would recommend using the product based on a scale of -100 to 100.
West Fraser Timber Overall NPS
| 56% | Promoters |
|---|---|
| 22% | Passives |
| 22% | Detractors |
West Fraser Timber NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 55 | Dec 2022 | 55 |
Jan 2023 63 | Jan 2023 | 63 |
Mar 2023 67 | Mar 2023 | 67 |
May 2023 68 | May 2023 | 68 |
Jun 2023 64 | Jun 2023 | 64 |
Jan 2024 62 | Jan 2024 | 62 |
Feb 2024 60 | Feb 2024 | 60 |
Mar 2024 53 | Mar 2024 | 53 |
Sep 2024 45 | Sep 2024 | 45 |
Nov 2024 38 | Nov 2024 | 38 |
Mar 2025 41 | Mar 2025 | 41 |
Oct 2025 34 | Oct 2025 | 34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
West Fraser Timber NPS by Gender
West Fraser Timber's NPS was rated 50 by Male customers on Comparably.
Male
50
West Fraser Timber's NPS was rated 50 by Male customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Female
N/A
West Fraser Timber's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
West Fraser Timber NPS by Ethnicity
West Fraser Timber's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
West Fraser Timber Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of West Fraser Timber users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
West Fraser Timber Customer Loyalty Score by Gender
West Fraser Timber's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
West Fraser Timber Customer Loyalty Score by Ethnicity
West Fraser Timber's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of West Fraser Timber.
100
out of 100
Caucasian
West Fraser Timber Customer Loyalty Score by Industry
West Fraser Timber's Customer Loyalty score was rated 100% by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
West Fraser Timber Product Quality
3.4/5
West Fraser Timber has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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West Fraser Timber Product Information
West Fraser Timber’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated West Fraser Timber's product the highest.
- Website
- http://www.westfraser.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Hardware and Devices
Quick Insights into West Fraser Timber Product Quality
West Fraser Timber's Product Quality score was rated highest by Male customers.
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Ranked West Fraser Timber Product Quality the Highest
West Fraser Timber Product Quality Score by Gender
West Fraser Timber's Product Quality score was rated 4.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of West Fraser Timber.
Male
4.5/5
Female
N/A
West Fraser Timber Product Quality Score by Ethnicity
West Fraser Timber's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of West Fraser Timber.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
West Fraser Timber Product Quality Score by Industry
West Fraser Timber's Product Quality score was rated 3.9 stars by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
West Fraser Timber Pricing
West Fraser Timber ROI & Value For Money
3.6/5
West Fraser Timber has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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West Fraser Timber Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into West Fraser Timber ROI
West Fraser Timber's ROI score was rated highest by Male customers.
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Ranked West Fraser Timber ROI the Highest
West Fraser Timber ROI Score by Gender
West Fraser Timber's ROI score was rated 4.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of West Fraser Timber.
Male
4.4/5
Female
N/A
West Fraser Timber ROI Score by Ethnicity
West Fraser Timber's ROI score was rated 4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of West Fraser Timber.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
West Fraser Timber ROI Score by Industry
West Fraser Timber's ROI score was rated 3.7 stars by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
West Fraser Timber Customer Satisfaction (CSAT)
West Fraser Timber Customer Satisfaction (CSAT) Score
74 / 100
West Fraser Timber has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
42%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into West Fraser Timber Customer Satisfaction
West Fraser Timber's Customer Satisfaction score was rated highest by customers from the Accounting industry.
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Ranked West Fraser Timber Customer Satisfaction the Highest
West Fraser Timber Customer Satisfaction Score by Gender
West Fraser Timber's Customer Satisfaction score was rated 75 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of West Fraser Timber.
75 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
West Fraser Timber Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
West Fraser Timber's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of West Fraser Timber.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
West Fraser Timber Customer Satisfaction Score by Industry
West Fraser Timber's Customer Satisfaction score was rated 100 points by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
"csatScore": 100,
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}West Fraser Timber Customer Service
4/5
West Fraser Timber has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock West Fraser Timber's overall Customer Service score rated by its users and customers.
About West Fraser Timber's Customer Service
Address
1250 Brownmiller Road Quesnel, Vancouver, WA BC V2J 6P5 Canada
Website
http://www.westfraser.com/
Phone Number
(604)895-2700
Quick Insights into West Fraser Timber Customer Service
West Fraser Timber's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked West Fraser Timber's Customer Service score.
Ranked West Fraser Timber Customer Service the Highest
West Fraser Timber Customer Service Score by Gender
West Fraser Timber's Customer Service score was rated 4.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of West Fraser Timber.
Male
4.2/5
Female
N/A
West Fraser Timber Customer Service Score by Ethnicity
West Fraser Timber's Customer Service score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of West Fraser Timber.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
West Fraser Timber Customer Service Score by Industry
West Fraser Timber's Customer Service score was rated 4.5 stars by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
West Fraser Timber as an Employer
Consumer vs. Employees
West Fraser Timber scored a 34 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of West Fraser Timber would recommend the brand to a friend. ENPS measures how likely West Fraser Timber employees would recommend working at West Fraser Timber to a friend.
Net Promoter Score
34
NPS Score
| 56% | Promoters |
|---|---|
| 22% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 38% | Promoters |
|---|---|
| 24% | Passive |
| 38% | Detractors |
