

WestJet is an airline company that helps users book flights and trips around the world. Among its major competitors, WestJet is ranked in 3rd place for NPS while Delta Air Lines is 1st, and Air Canada is 2nd.
WestJet's Net Promoter Score (NPS) is a 7 with 43% Promoters, 21% Passives, and 36% Detractors. Net Promoter Score tracks whether WestJet's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 21% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 8 | Jan 2025 | 8 |
Feb 2025 8 | Feb 2025 | 8 |
Mar 2025 8 | Mar 2025 | 8 |
Apr 2025 8 | Apr 2025 | 8 |
May 2025 6 | May 2025 | 6 |
Jul 2025 6 | Jul 2025 | 6 |
Aug 2025 6 | Aug 2025 | 6 |
Sep 2025 6 | Sep 2025 | 6 |
Oct 2025 8 | Oct 2025 | 8 |
Nov 2025 8 | Nov 2025 | 8 |
Dec 2025 7 | Dec 2025 | 7 |
Jan 2026 7 | Jan 2026 | 7 |
WestJet is ranked third for NPS among its competitors. Delta Air Lines and Air Canada come in first and second, with United Airlines coming in at #4.
![]() WestJet | ![]() Delta Air Lines | ![]() United Airlines | ![]() Air Canada | |
| Global Ranking | #- | #21 | #144 | #- |
| NPS | 7 | 43 | 4 | 8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $31.16B | $18.71B | $116.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated WestJet's NPS 57 points higher than Male customers.
WestJet's NPS was rated -43 by Male customers on Comparably.
WestJet's NPS was rated 14 by Female customers on Comparably.
WestJet's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -26 | Caucasian | -26 |
African American/Black 23 | African American/Black | 23 |
Asian or Pacific Islander 13 | Asian or Pacific Islander | 13 |
Other -19 | Other | -19 |
WestJet's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
WestJet's NPS was rated the highest by customers who have used WestJet's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 8 | 1 to 2 Years | 8 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 19 | 5 to 10 Years | 19 |
Over 10 Years -37 | Over 10 Years | -37 |
Compared to its competitors, WestJet's NPS is rated right above United Airlines, and is preceded by Air Canada.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Delta Air Lines | 43 |
![]() | Air Canada | 8 |
![]() | WestJet | 7 |
![]() | United Airlines | 4 |
![]() | Porter Airlines | -1 |
Out of the 27 WestJet customer reviews 18 were positive and 9 were constructive. WestJet customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of WestJet users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated WestJet's Customer Loyalty score 10% higher than Male customers.
WestJet's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
WestJet's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 75% | 18-25 | 75% |
26-30 65% | 26-30 | 65% |
31-35 82% | 31-35 | 82% |
36-40 75% | 36-40 | 75% |
41-45 55% | 41-45 | 55% |
46-50 82% | 46-50 | 82% |
51-55 87% | 51-55 | 87% |
56-60 66% | 56-60 | 66% |
61-65 87% | 61-65 | 87% |
66+ 43% | 66+ | 43% |
WestJet's Customer Loyalty score was rated the highest by customers who have used WestJet's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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WestJet's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, WestJet's Customer Loyalty score is rated right above United Airlines, and is preceded by Delta Air Lines.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Delta Air Lines | 83% |
![]() | WestJet | 72% |
![]() | United Airlines | 72% |
![]() | Porter Airlines | 68% |
![]() | Air Canada | 65% |
WestJet has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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WestJet’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated WestJet's product the highest. Reviewers from the Business and Consumer Services industry rated WestJet the lowest at 2.5.
WestJet's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Legal industry.
Female customers rated WestJet's Product Quality score 0.9 stars higher than Male customers.
WestJet's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.2 | Other | 3.2 |
WestJet's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2 | 66+ | 2 |
WestJet's Product Quality score was rated the highest by customers who have used WestJet's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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WestJet's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, WestJet's Product Quality score is rated right above Air Canada, and is preceded by Porter Airlines.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Delta Air Lines | 4.1/5 |
![]() | Porter Airlines | 3.7/5 |
![]() | WestJet | 3.4/5 |
![]() | Air Canada | 3.3/5 |
![]() | United Airlines | 3.2/5 |
WestJet has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Legal industry think that they had the lowest ROI from WestJet.
WestJet's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Retail industry.
Female customers rated WestJet's ROI score 0.8 stars higher than Male customers.
WestJet's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 3.2 | Other | 3.2 |
WestJet's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3 | 61-65 | 3 |
66+ 1.9 | 66+ | 1.9 |
WestJet's ROI score was rated the highest by customers who have used WestJet's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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WestJet's ROI score was rated the highest by Hospitality industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, WestJet's ROI score is rated right above Porter Airlines, and is preceded by Air Canada.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Delta Air Lines | 3.9/5 |
![]() | Air Canada | 3.4/5 |
![]() | WestJet | 3.2/5 |
![]() | Porter Airlines | 3.2/5 |
![]() | United Airlines | 3.1/5 |
WestJet has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
WestJet's Customer Satisfaction score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Retail industry.
Female customers rated WestJet's Customer Satisfaction score 16 points higher than Male customers.
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 15% | |
Very Dissatisfied | 28% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 9% | |
Very Dissatisfied | 13% |
WestJet's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.
WestJet's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
WestJet's Customer Satisfaction (CSAT) score was rated 79% according to Asian or Pacific Islander users and customers.
WestJet's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
WestJet's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 77% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 56-60 | 44% | |||||||||||||||
| 61-65 | 57% | |||||||||||||||
| 66+ | 30% |
WestJet's Customer Satisfaction score was rated the highest by customers who have used WestJet's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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WestJet's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Retail industry customers.
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"title": "WestJet Customer Satisfaction Score by Industry",
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{
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{
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"score": 40,
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}Compared to its competitors, WestJet's Customer Satisfaction score is rated right above Air Canada, and is preceded by Delta Air Lines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Porter Airlines | 83% |
![]() | Delta Air Lines | 79% |
![]() | WestJet | 65% |
![]() | Air Canada | 59% |
![]() | United Airlines | 59% |
WestJet has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock WestJet's overall Customer Service score rated by its users and customers.
Calvary, GA United States of America
http://www.westjet.com
14035397283
WestJet's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Legal industry.
Female customers rated WestJet's Customer Service score 1.1 stars higher than Male customers.
WestJet's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 2.8 | Other | 2.8 |
WestJet's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.9 | 61-65 | 2.9 |
66+ 1.7 | 66+ | 1.7 |
WestJet's Customer Service score was rated the highest by customers who have used WestJet's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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WestJet's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, WestJet's Customer Service score is rated right above United Airlines, and is preceded by Air Canada.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Delta Air Lines | 4/5 |
![]() | Air Canada | 3.5/5 |
![]() | WestJet | 3.2/5 |
![]() | United Airlines | 3.1/5 |
![]() | Porter Airlines | 3.1/5 |
WestJet has a 3.9/5 stars for its overall company culture rated by their employees

WestJet scored a 7 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of WestJet would recommend the brand to a friend. ENPS measures how likely WestJet employees would recommend working at WestJet to a friend.
| 43% | Promoters |
|---|---|
| 21% | Passive |
| 36% | Detractors |
| 41% | Promoters |
|---|---|
| 23% | Passive |
| 36% | Detractors |