33
NPS
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Brand Page
wikiHow
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About wikiHow's Brand
wikiHow is considered one of the Internet’s most influential websites. We help 100 million people every month, in 19 languages, with a small team that competes with mega corporations with hundreds of employees. Our small, cohesive team is gender balanced and remote-friendly. Looking for a company where your work will make an immediate, noticeable impact on millions of people? We'd love to talk to you.
Brand at a Glance
77%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
wikiHow NPS
wikiHow's Net Promoter Score (NPS) is a 33 with 50% Promoters, 33% Passives, and 17% Detractors. Net Promoter Score tracks whether wikiHow's customers would recommend using the product based on a scale of -100 to 100.
wikiHow Overall NPS
| 50% | Promoters |
|---|---|
| 33% | Passives |
| 17% | Detractors |
wikiHow NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 100 | May 2021 | 100 |
Aug 2021 100 | Aug 2021 | 100 |
Oct 2021 75 | Oct 2021 | 75 |
Mar 2022 66 | Mar 2022 | 66 |
Aug 2023 57 | Aug 2023 | 57 |
Nov 2023 38 | Nov 2023 | 38 |
Dec 2023 22 | Dec 2023 | 22 |
Mar 2024 30 | Mar 2024 | 30 |
Jan 2025 27 | Jan 2025 | 27 |
Mar 2025 34 | Mar 2025 | 34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
wikiHow Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of wikiHow users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
wikiHow Product Quality
3.9/5
wikiHow has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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wikiHow Product Information
wikiHow’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.wikihow.com
- Company Size
- 11-50 Employees
Industry
Tech
Content
Education
wikiHow Pricing
wikiHow ROI & Value For Money
3.7/5
wikiHow has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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wikiHow Customer Satisfaction (CSAT)
wikiHow Customer Satisfaction (CSAT) Score
78 / 100
wikiHow has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
wikiHow Customer Service
4/5
wikiHow has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About wikiHow's Customer Service
Address
250 Emerson St., Palo Alto, CA 94301
Website
http://www.wikihow.com
wikiHow's Social Links
wikiHow as an Employer
4.7/5
wikiHow has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
wikiHow scored a 33 for Net Promoter Score and a 83 for Employee Net Promoter Score. NPS gauges how likely a customer of wikiHow would recommend the brand to a friend. ENPS measures how likely wikiHow employees would recommend working at wikiHow to a friend.
Net Promoter Score
33
NPS Score
| 50% | Promoters |
|---|---|
| 33% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
83
eNPS Score
| 83% | Promoters |
|---|---|
| 17% | Passive |
| 0% | Detractors |
