Tracy Keim — VP, Consumer Marketing, Brand at 23andMe | Comparably
We're celebrating the year of '23! We help people access, understand and benefit from the human genome.
23andMe Claimed Company
23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. The 23andMe research platform has generated more than 180 publications on the genetic underpinnings of a wide range of diseases, conditions, and traits. The platform also powers the 23andMe Therapeutics group, currently pursuing drug discovery programs rooted in human genetics across a spectrum of disease areas, including oncology, respiratory, and cardiovascular diseases, in addition to other therapeutic areas. read more
EMPLOYEE
PARTICIPANTS
37
TOTAL
RATINGS
518
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Tracy Keim — VP, Consumer Marketing, Brand at 23andMe

Tracy Keim — VP, Consumer Marketing, Brand at 23andMe

Executive Bio

Tracy joined 23andMe in 2013 to lead the company’s brand and product marketing efforts. She has extensive experience in integrated marketing, consumer insights and brand building. Tracy has focused on building and driving teams to develop advertising campaigns globally, balancing high impact ideas with realistic executions — while understanding the power of being data-driven.

Before joining 23andMe, Tracy’s experience came primarily from the agency and consulting-side, bringing a strategic framework to the creative and storytelling approach to building brands powered by consumers. Tracy has led and executed national and global brand campaigns combining immediate ROI and long-range strategy for Volvo Cars, 21st.com, Bonobos.com, Mercedes, E*TRADE, eHarmony.com, Bank of America and LegalZoom.com to name a few.

Tracy holds a Bachelor of Science in Advertising from the Newhouse School of Communications at Syracuse University and a Masters of Science in Integrated Marketing from Northwest

Executive Team Culture Ratings from 23andMe Employees

TOP
50%
23andMe's Executive Team scores in the Top 50%
of similar sized companies on Comparably
Who ranks the Executive Team the highest?
Tenure - Less than 1 Year 100/100
Gender - Male 73/100
Department - Engineering 71/100
Who ranks the Executive Team the lowest?
Experience - 6 to 10 Years 48/100
Gender - Female 58/100
Tenure - 2 to 5 Years 60/100

23andMe's Executive Team at a Glance

Based on 26 ratings, 23andMe's employees are less satisfied with their Executive Team and give them a “C+” or 65/100. On average, Men provided higher ratings for their Executive Team compared to Women.

23andMe's Executive Team ranks in the Bottom 40% of other companies in San Francisco and Top 50% of other companies on Comparably that also have 501-1,000 Employees.

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