15
NPS
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BECU
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About BECU's Brand
BECU was founded in 1935. This company was founded in 1935. This company provides credit and debit cards, investment management, internet banking, and trust services. Their headquarters are located in Tukwila, Washington. Among its major competitors, BECU is ranked in 1st place for NPS while Bank of America is 2nd.
Brand at a Glance
81%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.4/5
Customer Service
BECU Ranking
- #1 / 2 of its competitors
BECU NPS
BECU's Net Promoter Score (NPS) is a 15 with 52% Promoters, 11% Passives, and 37% Detractors. Net Promoter Score tracks whether BECU's customers would recommend using the product based on a scale of -100 to 100.
BECU Overall NPS
| 52% | Promoters |
|---|---|
| 11% | Passives |
| 37% | Detractors |
BECU NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2025 17 | Mar 2025 | 17 |
Apr 2025 18 | Apr 2025 | 18 |
May 2025 18 | May 2025 | 18 |
Jun 2025 18 | Jun 2025 | 18 |
Aug 2025 18 | Aug 2025 | 18 |
Sep 2025 16 | Sep 2025 | 16 |
Oct 2025 16 | Oct 2025 | 16 |
Nov 2025 14 | Nov 2025 | 14 |
Dec 2025 16 | Dec 2025 | 16 |
Jan 2026 14 | Jan 2026 | 14 |
Apr 2026 16 | Apr 2026 | 16 |
May 2026 14 | May 2026 | 14 |
How Other Brands Compare
BECU is ranked first for NPS among its competitors. Bank of America comes in second.
BECU |  Bank of America | |
| Global Ranking | #- | #152 |
| NPS | 15 | 4 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $298.80B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BECU NPS by Gender
Female customers rated BECU's NPS 33 points higher than Male customers.
Male
-41
BECU's NPS was rated -41 by Male customers on Comparably.
26%
Promoters
7%
Passives
67%
Detractors
Female
-8
BECU's NPS was rated -8 by Female customers on Comparably.
46%
Promoters
0%
Passives
54%
Detractors
BECU NPS by Ethnicity
BECU's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -32 | Caucasian | -32 |
African American/Black -20 | African American/Black | -20 |
Other -100 | Other | -100 |
BECU NPS by Age
BECU's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
BECU NPS by Usage
BECU's NPS was rated the highest by customers who have used BECU's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years -26 | Over 10 Years | -26 |
BECU NPS vs. Competitors
Compared to its competitors, BECU's NPS is rated right above Bank of America.
| COMPANY | NPS Score | |
|---|---|---|
| BECU | 15 |
| Bank of America | 4 |
BECU Customer Reviews
Out of the 9 BECU customer reviews 5 were positive and 4 were constructive. BECU customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
BECU Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of BECU users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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BECU Customer Loyalty Score by Gender
Male customers rated BECU's Customer Loyalty score 9% higher than Female customers.
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Male
88%
Yes
Female
79%
Yes
BECU Customer Loyalty Score by Ethnicity
BECU's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
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83
out of 100
Caucasian
64
out of 100
African American/Black
100
out of 100
Other
BECU Customer Loyalty Score by Age
BECU's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 100% | 31-35 | 100% |
36-40 55% | 36-40 | 55% |
51-55 70% | 51-55 | 70% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
BECU Customer Loyalty Score by Usage
BECU's Customer Loyalty score was rated the highest by customers who have used BECU's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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BECU Customer Loyalty Score by Industry
BECU's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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BECU Customer Loyalty vs. Competitors
Compared to its competitors, BECU's Customer Loyalty score is rated right above Bank of America.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| BECU | 81% |
| Bank of America | 80% |
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BECU Product Quality
3.5/5
BECU has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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BECU Product Information
BECU’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated BECU's product the highest. Reviewers from the Aerospace and Aviation industry rated BECU the lowest at 2.3.
- Website
- http://www.becu.org
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into BECU Product Quality
BECU's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
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Ranked BECU Product Quality the Highest
Ranked BECU Product Quality the Lowest
BECU Product Quality Score by Gender
Male customers rated BECU's Product Quality score 0.2 stars higher than Female customers.
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Male
2.9/5
Female
2.7/5
BECU Product Quality Score by Ethnicity
BECU's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 2.1 | African American/Black | 2.1 |
Other 1.8 | Other | 1.8 |
BECU Product Quality Score by Age
BECU's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
31-35 4.3 | 31-35 | 4.3 |
36-40 2.5 | 36-40 | 2.5 |
51-55 3.5 | 51-55 | 3.5 |
61-65 3.6 | 61-65 | 3.6 |
66+ 1.6 | 66+ | 1.6 |
BECU Product Quality Score by Usage
BECU's Product Quality score was rated the highest by customers who have used BECU's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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BECU Product Quality Score by Industry
BECU's Product Quality score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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BECU Product Quality vs. Competitors
Compared to its competitors, BECU's Product Quality score is rated right below Bank of America.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bank of America | 3.5/5 |
| BECU | 3.5/5 |
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BECU Pricing
BECU ROI & Value For Money
3.2/5
BECU has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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BECU Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from BECU.
Quick Insights into BECU ROI
BECU's ROI score was rated highest by customers ages 31-35, and rated lowest by Other customers.
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Ranked BECU ROI the Highest
Ranked BECU ROI the Lowest
BECU ROI Score by Gender
Female customers rated BECU's ROI score 0.1 stars higher than Male customers.
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Male
2.6/5
Female
2.7/5
BECU ROI Score by Ethnicity
BECU's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 1.5 | Other | 1.5 |
BECU ROI Score by Age
BECU's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 2.4 | 36-40 | 2.4 |
51-55 3.5 | 51-55 | 3.5 |
61-65 3.2 | 61-65 | 3.2 |
66+ 1.5 | 66+ | 1.5 |
BECU ROI Score by Usage
BECU's ROI score was rated the highest by customers who have used BECU's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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BECU ROI Score by Industry
BECU's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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BECU Pricing vs. Competitors
Compared to its competitors, BECU's ROI score is rated right below Bank of America.
| COMPANY | Pricing Score | |
|---|---|---|
| Bank of America | 3.3/5 |
| BECU | 3.2/5 |
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BECU Customer Satisfaction (CSAT)
BECU Customer Satisfaction (CSAT) Score
57 / 100
BECU has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
36%
Satisfied
21%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
11%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BECU Customer Satisfaction
BECU's Customer Satisfaction score was rated highest by customers who have used BECU's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked BECU Customer Satisfaction the Highest
Ranked BECU Customer Satisfaction the Lowest
BECU Customer Satisfaction Score by Gender
Male customers rated BECU's Customer Satisfaction score 15 points higher than Female customers.
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42 / 100
MaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 21% | |
Very Dissatisfied | 30% |
27 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 18% | |
Very Dissatisfied | 46% |
BECU Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BECU's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
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38 / 100
Very Satisfied
19%
Satisfied
19%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
11%
Very Dissatisfied
38%
CSAT according to African American/Black
BECU's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
CSAT according to Other
BECU's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
33%
BECU Customer Satisfaction Score by Age
BECU's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 25% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 25% |
BECU Customer Satisfaction Score by Usage
BECU's Customer Satisfaction score was rated the highest by customers who have used BECU's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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BECU Customer Satisfaction Score by Industry
BECU's Customer Satisfaction score was rated 20 points by Aerospace and Aviation industry customers.
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{
"title": "BECU Customer Satisfaction Score by Industry",
"text": "BECU's Customer Satisfaction score was rated 20 points by Aerospace and Aviation industry customers.",
"bars": [
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "BECU's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 20
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]
}BECU Customer Satisfaction vs. Competitors
Compared to its competitors, BECU's Customer Satisfaction score is rated right below Bank of America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bank of America | 71% |
| BECU | 57% |
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BECU Customer Service
3.4/5
BECU has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About BECU's Customer Service
Address
BECU - Tukwila Financial Center, 12770 Gateway Drive, Seattle, WA 98124-9750
Website
http://www.becu.org
Phone Number
+1 (800) 233-2328
BECU's Social Links
Quick Insights into BECU Customer Service
BECU's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Other customers.
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Ranked BECU Customer Service the Highest
Ranked BECU Customer Service the Lowest
BECU Customer Service Score by Gender
BECU's Customer Service score was rated 2.7 by both Female and Male customers on Comparably.
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Male
2.7/5
Female
2.7/5
BECU Customer Service Score by Ethnicity
BECU's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 1.5 | Other | 1.5 |
BECU Customer Service Score by Age
BECU's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 4.5 | 31-35 | 4.5 |
36-40 2.7 | 36-40 | 2.7 |
51-55 3.6 | 51-55 | 3.6 |
61-65 3.8 | 61-65 | 3.8 |
66+ 1.5 | 66+ | 1.5 |
BECU Customer Service Score by Usage
BECU's Customer Service score was rated the highest by customers who have used BECU's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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BECU Customer Service Score by Industry
BECU's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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BECU Customer Service vs. Competitors
Compared to its competitors, BECU's Customer Service score is rated right above Bank of America.
| COMPANY | Customer Service Score | |
|---|---|---|
| BECU | 3.4/5 |
| Bank of America | 3.4/5 |
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BECU as an Employer
3.7/5
BECU has a 3.7/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
BECU scored a 15 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of BECU would recommend the brand to a friend. ENPS measures how likely BECU employees would recommend working at BECU to a friend.
Net Promoter Score
15
NPS Score
| 52% | Promoters |
|---|---|
| 11% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 39% | Promoters |
|---|---|
| 25% | Passive |
| 36% | Detractors |
