Steve Brown accesso CEO Rating

accesso CEO Steve Brown Bio

As Chief Exec­u­tive Offi­cer at acces­so, Steve Brown leads the day-to-day oper­a­tions of the company.

Like many attrac­tions indus­try vet­er­ans, Brown’s ear­ly theme park career began dur­ing col­lege as an hourly employ­ee at the Walt Dis­ney World Resort in Orlan­do. After a break to pur­sue his MBA, he returned to Dis­ney where he held a vari­ety of roles with increas­ing respon­si­bil­i­ty in finan­cial plan­ning and pric­ing strat­e­gy includ­ing devel­op­ment of revised mul­ti-day admis­sion offer­ings to incor­po­rate the open­ing of Disney’s Ani­mal King­dom. In 1999, Brown was named Direc­tor, Walt Dis­ney World Tick­et­ing where he led all aspects of the Resort’s tick­et­ing process across its nine gat­ed attrac­tions includ­ing pric­ing strat­e­gy, ful­fill­ment oper­a­tions, train­ing and finan­cial management.

In 2002 he was named Vice Pres­i­dent, Rev­enue Man­age­ment for the Dis­ney­land Resort in Ana­heim, Cal­i­for­nia. Brown suc­cess­ful­ly drove dra­mat­ic growth in park admis­sions and hotel rev­enues through sig­nif­i­cant changes to strate­gic and pro­mo­tion­al pric­ing, the intro­duc­tion of new tick­et options and by lever­ag­ing tech­nol­o­gy to expand sales dis­tri­b­u­tion chan­nels. In this broad based exec­u­tive role, he held pri­ma­ry finan­cial account­abil­i­ty for the Resort’s hotel and tick­et rev­enues, led all pro­mo­tion­al and strate­gic pric­ing efforts, and man­aged the atten­dance fore­cast­ing and vis­i­ta­tion research func­tions. In 2005 his role was expand­ed to encom­pass line-of-busi­ness respon­si­bil­i­ty for the Dis­ney­land Annu­al Passh­old­er pro­gram includ­ing acqui­si­tion and renew­al mar­ket­ing, passh­old­er expe­ri­ence opti­miza­tion, CRM and pric­ing strat­e­gy. Brown’s con­tri­bu­tions were key to the Dis­ney­land Resort’s 2005?–?2006 record finan­cial per­for­mance dur­ing the cel­e­bra­tion of the land­mark attraction’s 50th anniversary.

Pri­or to join­ing acces­so, Brown served as the cor­po­rate Vice Pres­i­dent of Tick­et Strat­e­gy and Sales for Six Flags. While at Six Flags, he led a 220 per­son sales force respon­si­ble for dri­ving near­ly 35% of the company’s admis­sions rev­enue. Brown cham­pi­oned an over­haul of the company’s eCom­merce process, which dou­bled the already sig­nif­i­cant online sales and estab­lished Six Flags’ nation­al part­ner­ships with major dis­trib­u­tors includ­ing Expe­dia, Trav­e­loc­i­ty, Best Buy Reward Zone and Cost­co. He led a com­pre­hen­sive, research based review of the company’s tick­et pric­ing and devel­oped the strate­gic plan for 2007 price adjust­ments across the company’s North Amer­i­can theme parks and water parks. The imple­men­ta­tion of this plan con­tributed sig­nif­i­cant­ly to 2007 atten­dance growth and the company’s pos­i­tive cash flow results for the first time in its history.

Brown received his MBA from the Goizue­ta Busi­ness School at Emory Uni­ver­si­ty in Atlanta and grad­u­at­ed with a BS in Mar­ket­ing from the Uni­ver­si­ty of South Flori­da in Tampa.

accesso CEO Steve Brown At a Glance

The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at accesso.

Based on 11 ratings, Steve Brown ranks right below Ticket Evolution's CEO, Greg Doran.

Overall, the CEO score has remained stable over the last 90 days.