Comparably Awards

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 820+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign’s customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, also scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com. read more

EMPLOYEE PARTICIPANTS: 165

TOTAL RATINGS: 2824

CEO: Jason VandeBoom

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ActiveCampaign KPIs and OKRs

At ActiveCampaign 67% of employees think their department KPIs and OKRs are clear. Employees’ understanding of ActiveCampaign's KPIs and OKRs is essential for its success. Out of 16 ActiveCampaign employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 12 have said yes.

Answer	Percent
Yes	75%
No	25%

Are your company's goals clear, and are you invested in them?

Answer	Percent
Yes	67%
No	33%

Are the KPIs/OKRs for your department clear?

Manager's Role in Accomplishing Goals

A main function of a managerial role is to lead one’s subordinates. A manager at ActiveCampaign is responsible for ensuring his subordinates accomplish objectives using key performance indicators. ActiveCampaign employees shared they generally receive helpful feedback every week or once a month, while 100% of ActiveCampaign employees said they’re given recognition for their impact & accomplishments. Feedback and positive reinforcement are both conducive to meeting goals.