Alibaba Group Competitors | Comparably
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Alibaba Group
Alibaba Group Holding Limited (also known as Alibaba Group and as Alibaba) is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. the company provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales services via web portals, as well as electronic payment services, shopping search engines and cloud computing services. read more
EMPLOYEE
PARTICIPANTS
31
TOTAL
RATINGS
102

Alibaba Group Competitors

Alibaba Group competitors include Baidu, Amazon, eBay and Tencent. Alibaba Group ranks 1st in CEO Score on Comparably vs its competitors. See below how Alibaba Group compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
1st
eNPS Rank
4th
Gender Rank
N/A
Diversity Rank
4th
Product Quality
3rd
NPS Rank
2nd
Pricing Rank
3rd
Customer Service
3rd

See Alibaba Group Culture vs Competitors:

Alibaba Group Competitors
RankCompanyScore
1Alibaba Group79
2Baidu76
3Amazon73
4eBay73
5Tencent66
CEO Ratings Comparison

Alibaba Group's CEO Score Ranks 1st

17 Employees at Alibaba Group rate Daniel Zhang, a 85 out of 100, which ranks them 1st out of Alibaba Group's competitors. Last rating was months ago.

  1. 1st
    Daniel Zhang, Alibaba Group's CEO
    Daniel Zhang,
    Alibaba Group
    85
    out of 100
  2. 2nd
    Jamie Iannone eBay's CEO
    Jamie Iannone
    eBay
    75
    out of 100

    411 Employees at eBay rate Jamie Iannone a 75 out of 100, which ranks them 2nd out of Alibaba Group's competitors. Last rating was 7 days ago.

  3. 3rd
    Robin Li Baidu's CEO
    Robin Li
    Baidu
    74
    out of 100

    9 Employees at Baidu rate Robin Li a 74 out of 100, which ranks them 3rd out of Alibaba Group's competitors. Last rating was months ago.

  4. 4th
    Andy Jassy Amazon's CEO
    Andy Jassy
    Amazon
    73
    out of 100

    8359 Employees at Amazon rate Andy Jassy a 73 out of 100, which ranks them 4th out of Alibaba Group's competitors. Last rating was 6 days ago.

  5. 5th
    Tencent's CEO
    Tencent
    73
    out of 100

    27 Employees at Tencent rate a 73 out of 100, which ranks them 5th out of Alibaba Group's competitors. Last rating was months ago.

CEO Ratings Comparison
RankCEOCompany Score
1Daniel Zhang,Alibaba Group85
2Jamie IannoneeBay75
3Robin LiBaidu74
4Andy JassyAmazon73
5Tencent73
Product Quality Score Comparison

Alibaba Group Ranks 3rd in Product Quality Score

66 Customers rate Alibaba Group's Product Quality Score a 3.4/5, which ranks it 3rd against its competitors, below Tencent.

  1. 1st
    Amazon
    4.2 / 5
  2. 2nd
    Tencent
    3.7 / 5
  3. 3rd
    Alibaba Group
    3.4 / 5
  4. 4th
    Baidu
    3.3 / 5
  5. 5th
    eBay
    3.2 / 5
Product Quality Score Comparison
RankCompany Score
1Amazon85
2Tencent74
3Alibaba Group68
4Baidu67
5eBay65
NPS Comparison

Alibaba Group Ranks 2nd in Net Promoter Score

97 Customers rate Alibaba Group's Net Promoter Score a 6, which ranks it 2nd against its competitors, below Amazon. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Alibaba Group to a friend?”.

  1. 1st
    Amazon
    49
  2. 2nd
    Alibaba Group
    6
  3. 3rd
    Tencent
    5
  4. 4th
    eBay
    -5
  5. 5th
    Baidu
    -6
NPS Comparison
RankCompany Score
1Amazon49
2Alibaba Group6
3Tencent5
4eBay-5
5Baidu-6
Pricing Score Comparison

Alibaba Group Ranks 3rd in Pricing Score

59 Customers rate Alibaba Group's Pricing Score a 3.3/5, which ranks it 3rd against its competitors, below Tencent.

  1. 1st
    Amazon
    4.1 / 5
  2. 2nd
    Tencent
    3.7 / 5
  3. 3rd
    Alibaba Group
    3.3 / 5
  4. 4th
    eBay
    3.2 / 5
  5. 5th
    Baidu
    3.2 / 5
Pricing Score Comparison
RankCompany Score
1Amazon82
2Tencent74
3Alibaba Group66
4eBay65
5Baidu64
Customer Service Comparison

Alibaba Group Ranks 3rd in Customer Service

58 Customers rate Alibaba Group's Customer Service a 3.3/5, which ranks it 3rd against its competitors, below Tencent.

  1. 1st
    Amazon
    4.2 / 5
  2. 2nd
    Tencent
    3.7 / 5
  3. 3rd
    Alibaba Group
    3.3 / 5
  4. 4th
    Baidu
    3.2 / 5
  5. 5th
    eBay
    3.2 / 5
Customer Service Comparison
RankCompany Score
1Amazon84
2Tencent75
3Alibaba Group66
4Baidu65
5eBay64
Overall Culture Score Comparison

Alibaba Group Ranks 1st in Overall Culture Score

31 Employees rate Alibaba Group's Overall Culture a 79/100, which ranks it 1st against its competitors. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    Alibaba Group
    79 / 100
  2. 2nd
    Baidu
    76 / 100
  3. 3rd
    Amazon
    73 / 100
  4. 4th
    eBay
    73 / 100
  5. 5th
    Tencent
    66 / 100
Overall Culture Score Comparison
RankCompany Score
1Alibaba Group79
2Baidu76
3Amazon73
4eBay73
5Tencent66
eNPS Comparison

Alibaba Group Ranks 4th in Employee Net Promoter Score

19 Employees rate Alibaba Group's Employee Net Promoter Score a -6, which ranks it 4th against its competitors, below Baidu. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Alibaba Group to a friend?”.

  1. 1st
    eBay
    15
  2. 2nd
    Amazon
    12
  3. 3rd
    Baidu
    0
  4. 4th
    Alibaba Group
    -6
  5. 5th
    Tencent
    -7
eNPS Comparison
RankCompany eNPS
1eBay15
2Amazon12
3Baidu0
4Alibaba Group-6
5Tencent-7
Gender Score Comparison
Not Enough Ratings To Rank Alibaba Group
Anonymously rate my experience at Alibaba Group
Diversity Score Comparison

Alibaba Group Ranks 4th in Diversity Score

4 Employees rate Alibaba Group's Diversity Score a 70/100, which ranks it 4th against its competitors, below eBay. The Diversity Score tracks how positively diverse employees rate their experience at Alibaba Group.

  1. 1st
    Baidu
    76 / 100
  2. 2nd
    Amazon
    73 / 100
  3. 3rd
    eBay
    70 / 100
  4. 4th
    Alibaba Group
    70 / 100
  5. 5th
    Tencent
    58 / 100
Diversity Score Comparison
RankCompany Score
1Baidu76
2Amazon73
3eBay70
4Alibaba Group70
5Tencent58

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