


Diverse employees at AppDirect have rated CEO Rating, Compensation, and Environment as the highest categories they have scored
Women at AppDirect have rated Leadership, CEO Rating, and Happiness as the highest categories they have scored
AppDirect employees are -42% more likely to recommend AppDirect as a great place to work
| 19% | Promoters |
|---|---|
| 20% | Passives |
| 61% | Detractors |
Working at AppDirect is rated below average by 55 employees, across various culture dimensions. AppDirect employees rate Environment highest among all categories, and think that Meetings and Professional Development have the most room for improvement, putting AppDirect’s culture in the Bottom 10% compared to similar sized companies on Comparably and in the Bottom 10% compared to other companies in San Francisco. See below in detail how working at AppDirect was rated by employees.
Overall Company Culture at AppDirect is rated D-
Last updated months ago
AppDirect ranks in the Bottom 10% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score
Out of 49 AppDirect employee reviews, 45% were positive. The remaining 55% were constructive reviews with the goal of helping AppDirect improve their work culture.
| Positive Reviews | 45% |
|---|---|
| Constructive Feedback | 55% |
What do you like best about the leadership team?The culture and the collaboration
What did you like most about the interview process?Openness and speed of the interview process
What is most positive about the culture and environment at your company?Some really great people on my team. And on cross-functional teams.
What's going wrong and how can it be improved?Bottom line is the only metric, and it does not take in to account churn. Really need to get ahold of what customers and the technology they support need.
What does the leadership team need to get better at?Leadership team is undefined and grossly out of touch with the advisor community and needs, and with employees
What does the leadership team need to get better at?Truly listening to their employees and not making up survey results
AppDirect was founded in 2009 and its current CEO is Nicolas Desmarais. Since its inception 17 years ago, AppDirect has grown to 301 employees.
AppDirect has been on a mission to find the innovative risk-takers breaking new ground in the digital economy
| Headquarter | San Francisco, CA United States of America |
|---|---|
| Website | www.appdirect.com |
| Founding Date | 2009 |
| Company Status | Private |
AppDirect competitors include CloudCheckr, Parallels, and Oracle. AppDirect ranks 4th in Overall Culture Score on Comparably vs its competitors. See below how AppDirect compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

AppDirect has 301 employees. 55 employees at AppDirect have reviewed AppDirect across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 55 AppDirect employees give their leadership a grade of D, or Bottom 15% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at AppDirect are not very pleased with their total compensation at AppDirect, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at AppDirect are mostly dissatisfied with their team. 55 Participants grade the quality of their coworkers a D. Less than half believe the meetings at AppDirect are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at AppDirect believe the environment at AppDirect is positive. Most Participants believe the pace of work at AppDirect is extremely fast. About 48% of the employees at AppDirect work 8 hours or less, while 4% of them have an extremely long day - longer than twelve hours.
Overall, the employees at AppDirect are dissatisfied, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.


The prevailing opinion from employees about joining AppDirect is that the company was unprepared on their first day. AppDirect employees concluded that their overall onboarding experience was positive. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At AppDirect 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of AppDirect's KPIs and OKRs is essential for its success. Out of 6 AppDirect employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 3 have said yes.
Nicolas’s approval rate is lower compared to CEOs at similar sized companies, putting Nicolas in the Bottom 20% of all CEOs of similar-sized companies on Comparably, and in the Bottom 15% compared to CEOs of all other companies in San Francisco. Nicolas Desmarais’s employees rank AppDirect in the Top 50% for Environment, in the Bottom 40% for Compensation, and in the Bottom 40% for Perks And Benefits. Desmarais is generally unpopular with AppDirect employees, but ranks especially low with employees with the company for 2 to 5 Years, and by employees with 3 to 6 Years experience and Caucasian employees. However, employees in the Engineering department have a slightly more favorable view of the CEO. When compared to AppDirect’s competitors, Nicolas Desmarais ranks below both Oracle CEO Safra Catz and Parallels CEO Birger Steen.
The AppDirect Executive Team is rated a “D-” and led by CEO Nicolas Desmarais, Vice President of Customer Operations Mark Beebe, and Vice President, Finance Lennart Lepner
Nicolas Desmarais CEO / President
Nicolas Desmarais serves as the CEO / President of AppDirect.
Mark Beebe Vice President of Customer Operations
Mark Beebe serves as the Vice President of Customer Operations of AppDirect. Mark started at AppDirect in Jun of 2014.... read more
Lennart Lepner Vice President, Finance
Lennart Lepner serves as the Vice President, Finance of AppDirect. Lennart started at AppDirect in Mar of 2017. Lennart... read more
Mathew Spolin VP Engineering
Mathew Spolin serves as the VP Engineering of AppDirect. Mathew started at AppDirect in Sep of 2018. Mathew currently... read more
Joshua Schnoll VP of Marketing
Joshua Schnoll serves as the VP of Marketing of AppDirect. Joshua started at AppDirect in Oct of 2018. Joshua currently... read more
Linda Walsh Director of Communications
Linda Walsh serves as the Director of Communications of AppDirect. Linda started at AppDirect in May of 2017. Linda... read more
Michael Cassin Vice President of Product Management
Michael Cassin serves as the Vice President of Product Management of AppDirect. Michael started at AppDirect in Jan of... read more
Michael DiFilippo Chief Financial Officer & Chief Administrative Officer
Michael DiFilippo serves as the Chief Financial Officer & Chief Administrative Officer of AppDirect. Michael started at... read more
Andy Ellerhorst Vice President of Customer Success at AppDirect
Andy Ellerhorst serves as the Vice President of Customer Success at AppDirect of AppDirect. Andy started at AppDirect in... read more
How much do people at AppDirect get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at AppDirect is $130,621, or $62 per hour, while the estimated median salary is $132,362, or $63 per hour.
At AppDirect, the highest paid job is a Director of Sales at $250,000 annually and the lowest is an Admin Assistant at $44,155 annually. Average AppDirect salaries by department include: Admin at $50,128, Engineering at $158,824, Legal at $248,234, and Sales at $139,526. Half of AppDirect salaries are above $132,362.
34 employees at AppDirect rank their Compensation in the Bottom 40% of similar sized companies in the US (based on 109 ratings) while 33 employees at AppDirect rank their Perks And Benefits in the Bottom 40% of similar sized companies in the US (based on 37 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $72k | $72k | 1st Percentile |
20th Percentile $102k | $102k | 20th Percentile |
40th Percentile $131k | $131k | 40th Percentile |
60th Percentile $243k | $243k | 60th Percentile |
80th Percentile $298k | $298k | 80th Percentile |
100th Percentile $466k | $466k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at AppDirect score the company 47/100 across various culture categories, placing AppDirect in the Bottom 10% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at AppDirect across various culture dimensions.
AppDirect's PTO and Vacation policy typically gives 20-30 days off a year. Paid Time Off is AppDirect's most important benefit besides Healthcare when ranked by employees, with 67% of employees saying it is the most important benefit. AppDirect's benefits and PTO Package averages to represent a less than $500 cash value per month.

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In 2019, AppDirect applied for 14 H1B visas. Of the work permits applied for, 79% were approved, 7% certified-withdrawn, and 14% withdrawn.
An in-depth look at ‘Certified-withdrawn’ H1B applications at AppDirect unveil that 2 approved work permit applications were withdrawn before the employee’s start date, and one was withdrawn by AppDirect after the employee’s start date.
AppDirect has a total of 301 employees
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
All Industries | 33% | |
|---|---|---|
Product | 22% | |
Marketing | 22% | |
Engineering | 11% | |
Legal | 11% |
Candidates By Location
San Francisco | 100% |
|---|
Who is the CEO of AppDirect?
AppDirect CEO is Nicolas Desmarais, their score by employees is 58
What is AppDirect eNPS?
The eNPS for AppDirect is -42
What is the salary for Jr Developer in AppDirect?
Jr Developer average salary in the US is 104k
What are the salaries in the Marketing in AppDirect?
The average salaries for Marketing in AppDirect is 117k
How many employees work in AppDirect?
AppDirect has 301 employees