Athleta Claimed Company

Athleta is a premium performance lifestyle brand with a purpose of inspiring and empowering women and girls to find confidence, strength, and wellbeing through movement. Athleta's versatile performance apparel is designed for women by women, with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle—from yoga and training to travel and recovery. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is available at its more than 250 retail stores across the United States and Canada and at Athleta.com. read more

EMPLOYEE PARTICIPANTS: 144

TOTAL RATINGS: 1098

CEO: Maggie Gauger

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Athleta VP of Marketing Salary

The average Athleta VP of Marketing earns an estimated $316,608 annually, which includes an estimated base salary of $240,808 with a $75,800 bonus. Athleta's VP of Marketing compensation is $101,018 more than the US average for a VP of Marketing. VP of Marketing salaries at Athleta can range from $214,000 - $450,000.

The Marketing Department at Athleta earns $2,890 more on average than the Operations Department.

Last updated 7 months ago.

$50k

$105k

$157k

$210k

$358k

$515k

$650k

$316,608

Average Compensation

$240,808: avg. base

$75,800: avg. bonus

VP of Marketing Salaries at Athleta

VPs of Marketing earn $90,031 more than Directors of Marketing.

Director of Marketing

$227k*

Marketing Operations

$158k*

Senior Marketing Manager

$156k*

Marketing Manager

$119k*

Brand Manager

$117k*

Data Analyst

$117k*

Business Analyst

$101k*

Copywriter

$91k*

SEM Manager

$82k*

Email Marketer

$81k*

Content Strategist

$77k*

Community Manager

$76k*

Content Manager

$73k*

Social Media Manager

$72k*

Marketing Associate

$71k*

* estimated salary

Compensation at Athleta by Department

The Marketing Department averages $2,890 more than the Operations Department, and $6,659 less than the Legal Department

Legal

$104,244 Avg. total comp.

+$7k

Marketing

$97,585 Avg. total comp.

Operations

$94,695 Avg. total comp.

-$3k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to Athleta reported making $287,889, while the average male VP of Marketing at similar sized companies reported making $252,738.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Hispanic or Latino VP of Marketing at companies similar size to Athleta reported making $310,000, while the average Asian or Pacific Islander VP of Marketing at similar sized companies reported making $209,000.

How VPs of Marketing at Athleta Rate Their Compensation

The majority of VPs of Marketing at Athleta believe they're not compensated fairly. 100% of VPs of Marketing at Athleta say they receive annual bonuses, and the majority (67%) are satisfied with their benefits. See more compensation ratings at Athleta

Do you believe you're paid fairly?

45% Yes

Does your company give annual bonuses?

100% Yes

100

Are you satisfied with your Benefits?

67% Yes

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