Athleta Claimed Company

Athleta is a premium performance lifestyle brand with a purpose of inspiring and empowering women and girls to find confidence, strength, and wellbeing through movement. Athleta's versatile performance apparel is designed for women by women, with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle—from yoga and training to travel and recovery. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is available at its more than 250 retail stores across the United States and Canada and at Athleta.com. read more

EMPLOYEE PARTICIPANTS: 144

TOTAL RATINGS: 1098

CEO: Maggie Gauger

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Athleta VP of Brand Strategy Salaries in Madison, WI

The average Athleta VP of Brand Strategy in Madison, WI earns an estimated $166,110 annually. Athleta's VP of Brand Strategy compensation is $24,275 less than the US average for a VP of Brand Strategy.

In Madison, WI, The Marketing Department at Athleta earns $4,429 more on average than the Design Department.

Last updated 8 months ago.

$55k

$100k

$149k

$200k

$658k

$166,110

Average Compensation

$166,110: avg. base

VP of Brand Strategy Salaries at Athleta

In Madison, WI, VPs of Brand Strategy earn $31,704 more than Senior Marketing Managers, and $22,930 less than Directors of Marketing.

Director of Marketing

$189k*

Senior Marketing Manager

$134k*

Marketing Operations

$110k*

Brand Manager

$109k*

Marketing Manager

$103k*

SEM Manager

$82k*

Data Analyst

$82k*

Email Marketer

$81k*

Business Analyst

$78k*

Copywriter

$78k*

Content Strategist

$77k*

Community Manager

$76k*

Content Manager

$73k*

Social Media Manager

$72k*

Marketing Associate

$58k*

* estimated salary

Compensation at Athleta by Department

In Madison, WI, The Marketing Department averages $4,429 more than the Design Department, and $14,087 less than the Engineering Department

Engineering

$126,496 Avg. total comp.

+$14k

Marketing

$112,409 Avg. total comp.

Design

$107,980 Avg. total comp.

-$4k

VP of Brand Strategy Compensation by Gender (All Companies)

The average female VP of Brand Strategy at companies similar size to Athleta reported making $240,000, while the average male VP of Brand Strategy at similar sized companies reported making $141,589.

VP of Brand Strategy Compensation by Ethnicity (All Companies)

The average Caucasian VP of Brand Strategy at companies similar size to Athleta reported making $240,000, while the average Hispanic or Latino VP of Brand Strategy at similar sized companies reported making $97,884.

How VPs of Brand Strategy at Athleta Rate Their Compensation

The majority of VPs of Brand Strategy at Athleta believe they're not compensated fairly. 100% of VPs of Brand Strategy at Athleta say they receive annual bonuses, and the majority (67%) are satisfied with their benefits. See more compensation ratings at Athleta

Do you believe you're paid fairly?

45% Yes

Does your company give annual bonuses?

100% Yes

100

Are you satisfied with your Benefits?

67% Yes

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