

Diverse employees at Baidu have rated Professional Development, Work Culture, and CEO Rating as the highest categories they have scored
Women at Baidu have rated CEO Rating, Work Culture, and Happiness as the highest categories they have scored
Baidu employees are 0% more likely to recommend Baidu as a great place to work
| 30% | Promoters |
|---|---|
| 40% | Passives |
| 30% | Detractors |
Working at Baidu is rated highly by 15 employees, across various culture dimensions. Baidu employees are most satisfied about Compensation, Professional Development, and Manager categories, putting Baidu’s culture in the Top 15% compared to similar sized companies on Comparably and in the Top 15% compared to other companies in Saint Louis, MO. See below in detail how working at Baidu was rated by employees.
Overall Company Culture at Baidu is rated A-
Last updated months ago
Baidu ranks in the Top 15% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterOut of 9 Baidu employee reviews, 100% were positive.
| Positive Reviews | 100% |
|---|---|
| Constructive Feedback | 0% |
What do you like best about the leadership team?Your ability to make quick decisions.
What do you like best about the leadership team?This is a company with much creative.
What are some of the best things about your team?People are friendly and kind.
Baidu is a Chinese website and search engine that enables individuals to obtain information and find what they need.
As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they’re looking for.
| Headquarter | Hardin, IL United States of America |
|---|---|
| Website | www.baidu.com |
| Founding Date | 1999 |
| Tel | +86 10 5992 8888 |
| Company Status | Public |
| Stock | BIDU |
Baidu competitors include Google, Alibaba Group Holding Limited, and Yahoo. Baidu ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Baidu compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
15 employees at Baidu have reviewed Baidu across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 15 Baidu employees give their leadership a grade of B, or Top 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Baidu are pleased with their total compensation at Baidu, which includes a combination of pay, stock and equity, and benefits.
The majority of employees at Baidu believe the environment at Baidu is positive. Most Participants believe the pace of work at Baidu is moderate.
Overall, the employees at Baidu are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from Comparably users in Saint Louis, MO about their company is that it was somewhat prepared on their first day. Saint Louis, MO employees concluded that their overall onboarding experience was positive. 68% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At Baidu 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Baidu's KPIs and OKRs is essential for its success. Out of 2 Baidu employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Robin’s approval rate is in the Top 25% of all CEOs of similar-sized companies on Comparably, and in the Top 25% compared to the CEOs of all other companies in Saint Louis, MO. Baidu’s CEO is highly regarded especially by Female employees, Asian or Pacific Islander employees, and employees with Entry Level experience. However, employees with the company for Less than 1 Year have a less favorable view of the CEO and believe there is room for improvement. Compared to Baidu’s competitors, Robin Li ranks right below Google CEO Sundar Pichai. Under Li’s leadership, Baidu employee respondents are most happy about their Compensation and the company’s Professional Development. Perks And Benefits and Environment are two areas, according to respondents, where Baidu could stand to see real improvement.
The Baidu Executive Team is rated a “B” and led by CEO Robin Li, Vice Chairman, Group President & COO Qi Lu Ph.D., and President Ya-Qin Zhang Ph.D.
Robin Li CEO / President
Robin Li serves as the CEO / President of Baidu.
Qi Lu Ph.D. Vice Chairman, Group President & COO
Dr. Qi Lu, Ph.D. has been the Chief Operating Officer and Group President of Baidu, Inc. since January 16, 2017. Dr. Lu... read more
Ya-Qin Zhang Ph.D. President
Dr. Ya-Qin Zhang, Ph.D., serves as President of Baidu, Inc. and is in charge of technology, emerging business and global... read more
Tim Gong Yu Chief Executive Officer of Beijing Qiyi Century Science & Technology Co., Ltd
Mr. Tim Gong Yu has been the Founder and Chief Executive Officer of iQiyi.com Inc. at Baidu, Inc. since January 2010.... read more
Victor Liang VP, General Counsel & Executive Assistant to CEO
Mr. Victor Liang has been a Vice President and General Counsel at Baidu, Inc. since June 2011 and has been its an... read more
Hailong Xiang Senior Vice President
Mr. Xiang Hailong has been a Senior Vice President of Baidu Inc. since October 2014. Mr. Hailong served as Vice... read more
Liang Huang Distinguished Scientist and Head of Institute of Deep Learning USA (IDL-US)
Liang Huang serves as the Distinguished Scientist and Head of Institute of Deep Learning USA (IDL-US) of Baidu.
How much do people at Baidu get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Baidu is $137,767, or $66 per hour, while the estimated median salary is $135,108, or $64 per hour.
At Baidu, the highest paid job is a Sales Rep at $229,979 annually and the lowest is an Admin Assistant at $43,610 annually. Average Baidu salaries by department include: IT at $80,344, Operations at $150,122, Sales at $157,066, and Admin at $72,868. Half of Baidu salaries are above $135,108.
3 employees at Baidu rank their Compensation in the Top 5% of similar sized companies in the US (based on 9 ratings) while 3 employees at Baidu rank their Perks And Benefits in the Top 50% of similar sized companies in the US (based on 3 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $74k | $74k | 1st Percentile |
17th Percentile $102k | $102k | 17th Percentile |
33rd Percentile $135k | $135k | 33rd Percentile |
50th Percentile $190k | $190k | 50th Percentile |
67th Percentile $239k | $239k | 67th Percentile |
83rd Percentile $268k | $268k | 83rd Percentile |
100th Percentile $300k | $300k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Baidu score the company 76/100 across various culture categories, placing Baidu in the Top 15% of companies on Comparably with 10,000+ Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Baidu across various culture dimensions.
Baidu PTO policy is a critical component of the benefits package offered to employees.

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In 2019, Baidu applied for 34 H1B visas. Of the work permits applied for, 97% were approved.
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
All Industries | 100% |
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Candidates By Location
Saint Louis | 50% | |
|---|---|---|
Remote | 25% | |
Other | 25% |
Who is the CEO of Baidu?
Baidu CEO is Robin Li, their score by employees is 74
What is Baidu revenue?
Baidu revenue is $85B
What is the salary for Creative Director in Baidu?
Creative Director average salary in the US is 166k
What are the salaries in the Marketing in Baidu?
The average salaries for Marketing in Baidu is 133k
Who are Baidu competitors?
Baidu main competitors are Google, Alibaba Group Holding Limited, Yahoo