Joey Gonzalez Barry's CEO Rating

Barry's CEO Joey Gonzalez Bio

Joey Gonzalez is the Global CEO of Barry’s, the original cardio and strength interval workout that revolutionized fitness and began the boutique movement.

His Barry’s journey started in 2003, as a client in the Red Room. Gonzalez became an instructor soon after, working his way up the ranks before finally taking the helm of the business as CEO in 2015.



Since then, Gonzalez has dedicated his life to expanding the Barry’s brand across the country and around the world, fostering diverse communities across 4 continents. Barry’s now has over 83 studios in 30 cities and 14 countries across the US, UK, France, Italy, Scandinavia, Mexico, Australia and South East Asia, and welcomes 150,000 people globally through its doors each week.

In 2020, Gonzalez oversaw the creation of Barry’s At-Home, an innovative virtual concept that allowed Barry’s members to experience a digital workout with Barry’s instructors from around the world through camera sharing, and other community features, all of which have been accentuated in Barry’s X, the newest iteration of digital product. He also oversaw the opening of 18 outdoors studios in select markets across the country including New York City, Los Angeles, San Diego, San Francisco, Boston, DC, Mexico City, and Miami.

Under Gonzalez’s stewardship, the brand has become known for its values of diversity and inclusivity, celebrating every member of Barry’s global community through weekly diversity, inclusion and belonging workshops and initiatives such as United We Sprint, an annual celebration of World Pride month.

In 2018, Gonzalez was named to Fast Company’s Most Creative People in Business list and received CEO Award of the Year from North Castle Partners. He is currently studying at Harvard Business School to earn his OPM degree. In 2020, Gonzalez was named EY Of The Year Greater Los Angeles’ Entrepreneur of the Year and in 2021 moved his HQ from Los Angeles to Miami.

He currently resides in Miami Beach, FL with his husband, daughter and son.

Barry's CEO Joey Gonzalez At a Glance

The CEO score provides an understanding of how employees feel about the CEO’s leadership style and effectiveness at Barry's.

Based on 119 ratings, Joey Gonzalez ranks right above SoulCycle's CEO, Melanie Whelan.

Barry's' CEO is highly regarded by the Marketing department, Hispanic or Latino employees, and employees with 3 to 6 Years experience. However, African American/Black employees and employees with Over 10 Years experience have a less favorable view of the CEO and believe there is room for improvement. Overall, the CEO score has remained stable over the last 90 days.