84
out of 100
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Brown-Forman Competitors
Brown-Forman competitors include Pernod Ricard, Diageo, Constellation Brands and KEO. Brown-Forman ranks 1st in Product Quality Score on Comparably vs its competitors. See below how Brown-Forman compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
CEO Rank
4th
eNPS Rank
2nd
Gender Rank
2nd
Diversity Rank
N/A
Product Quality
1st
NPS Rank
2nd
Pricing Rank
1st
Customer Service
1st
See Brown-Forman Culture vs Competitors:
- 1st
Diageo78 / 100 - 2nd
Brown-Forman73 / 100 - 3rd
Constellation Brands70 / 100
Brown-Forman Competitors at a Glance
CEO Ratings Comparison
Brown-Forman's CEO Score Ranks 4th
41 Employees at Brown-Forman rate Lawson Whiting a 72 out of 100, which ranks them 4th below Constellation Brands' CEO,Rob Sands. Last rating was months ago.
- 1st
Ivan MenezesDiageo194 Employees at Diageo rate Ivan Menezes a 84 out of 100, which ranks them 1st out of Brown-Forman's competitors. Last rating was a month ago.
- 2nd
Alexandre RicardPernod Ricard83out of 1003 Employees at Pernod Ricard rate Alexandre Ricard a 83 out of 100, which ranks them 2nd out of Brown-Forman's competitors. Last rating was months ago.
- 3rd
Rob SandsConstellation Brands76out of 10053 Employees at Constellation Brands rate Rob Sands a 76 out of 100, which ranks them 3rd out of Brown-Forman's competitors. Last rating was months ago.
Product Quality Score Comparison
Brown-Forman Ranks 1st in Product Quality Score
41 Customers rate Brown-Forman's Product Quality Score a 4.4/5, which ranks it 1st against its competitors.
NPS Comparison
Brown-Forman Ranks 2nd in Net Promoter Score
56 Customers rate Brown-Forman's Net Promoter Score a 44, which ranks it 2nd against its competitors, below Pernod Ricard. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Brown-Forman to a friend?”.
Pricing Score Comparison
Brown-Forman Ranks 1st in Pricing Score
39 Customers rate Brown-Forman's Pricing Score a 4.2/5, which ranks it 1st against its competitors.
Customer Service Comparison
Brown-Forman Ranks 1st in Customer Service
38 Customers rate Brown-Forman's Customer Service a 4.3/5, which ranks it 1st against its competitors.
Overall Culture Score Comparison
Brown-Forman Ranks 2nd in Overall Culture Score
52 Employees rate Brown-Forman's Overall Culture a 73/100, which ranks it 2nd against its competitors, below Diageo. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.
eNPS Comparison
Brown-Forman Ranks 2nd in Employee Net Promoter Score
42 Employees rate Brown-Forman's Employee Net Promoter Score a 28, which ranks it 2nd against its competitors, below Diageo. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Brown-Forman to a friend?”.
Gender Score Comparison
Brown-Forman Ranks 2nd in Gender Score
6 Employees rate Brown-Forman's Gender Score a 68/100, which ranks it 2nd against its competitors, below Diageo. The Gender Score tracks how positively women rate their experience at Brown-Forman.
Diversity Score Comparison
Not Enough Ratings To Rank Brown-Forman
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