

Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterWomen at Caring.com have rated Compensation, Perks And Benefits, and Happiness as the highest categories they have scored
Caring.com employees are 0% more likely to recommend Caring.com as a great place to work
| 47% | Promoters |
|---|---|
| 6% | Passives |
| 47% | Detractors |
Working at Caring.com is rated average by 28 employees, across various culture dimensions. Caring.com employees are most satisfied about CEO Rating, Environment, and Perks And Benefits categories, putting Caring.com’s culture in the Top 35% compared to similar sized companies on Comparably and in the Top 25% compared to other companies in Hickory, NC. See below in detail how working at Caring.com was rated by employees.
Overall Company Culture at Caring.com is rated B
Last updated 11 days ago
Caring.com ranks in the Top 35% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
Share Your Opinion
Anonymously Rate Your Experience & Make Work BetterOut of 52 Caring.com employee reviews, 82% were positive. The remaining 18% were constructive reviews with the goal of helping Caring.com improve their work culture.
| Positive Reviews | 82% |
|---|---|
| Constructive Feedback | 18% |
What is most positive about the culture and environment at your company?The sign on bonus that's offered when you get hired.
What is most positive about the culture and environment at your company?Collaboration and support Of all systems
What is the best part about your compensation package?Caring for Caring Week (~week off at the new year) & 5 Paid Caregiver Days should you need to take care of a loved one beyond PTO.
What's going wrong and how can it be improved?New ownership and leadership taking over the company that truly cares about work life balance, their customers and employees. A company that put something in place that doesn't harass the consumers and prospects just to get a sale.
What do your coworkers need to improve and how could you work together better?Teamwork makes the dream work
Why do you feel undervalued and what would make you feel better about your compensation?If they didnt doc your pay for things out of your control
Caring.com is an online destination for those seeking information about care services for aging parents, spouses and other loved ones.
Our mission: to help the helpers. We equip family caregivers to make better decisions, save time and money, and feel less alone -- and less stressed -- as they face the many challenges of caregiving.
Our Core Values Commitment is the foundation of all that we do, CARE USA upholds the following core values: Transformation. Integrity. Diversity. Excellence. Equality.
| Headquarter | 127 Scaleybark Rd Charlotte, NC 28209 United States of America |
|---|---|
| Website | www.caring.com |
| Founding Date | 2007 |
| Tel | 650-312-7100 |
| Company Status | Private |
Caring.com competitors include A Place for Mom and Seniorlink. Caring.com ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Caring.com compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

28 employees at Caring.com have reviewed Caring.com across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 11 days ago.
Overall, the 28 Caring.com employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Caring.com are generally satisfied with their total compensation at Caring.com, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Caring.com are pleased with their team. 28 Participants grade the quality of their coworkers a B. The majority believe the meetings at Caring.com are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Caring.com believe the environment at Caring.com is positive. Most Participants believe the pace of work at Caring.com is extremely fast. About 66% of the employees at Caring.com work 8 hours or less.
Overall, the employees at Caring.com are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from Comparably users in Hickory, NC about their company is that it was very prepared on their first day. Hickory, NC employees concluded that their overall onboarding experience was positive. 70% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At this moment no Caring.com employees have provided insight into whether or not they clearly understand Caring.com's KPIs and OKRs.
Jim’s approval rate is in the Top 25% of all CEOs of similar-sized companies on Comparably, and in the Top 15% compared to the CEOs of all other companies in Hickory, NC. Caring.com’s CEO is highly regarded especially by Caucasian employees, Female employees, and employees with Over 10 Years experience. However, Male employees have a less favorable view of the CEO and believe there is room for improvement. Compared to Caring.com’s competitors, Jim Rosenthal ranks right below Seniorlink CEO Thomas Riley. Under Rosenthal’s leadership, Caring.com employee respondents are most happy about their Environment and the company’s Perks And Benefits. Outlook and Meetings are two areas, according to respondents, where Caring.com could stand to see real improvement.
The Caring.com Executive Team is rated a “C+” and led by CEO Jim Rosenthal, Chief Financial Officer Willi Goossen, and Chief Operating Officer Steve Handel
Jim Rosenthal CEO / President
Jim Rosenthal serves as the CEO / President of Caring.com.
Willi Goossen Chief Financial Officer
Willi Goossen serves as the Chief Financial Officer of Caring.com.
Steve Handel Chief Operating Officer
Steve Handel serves as the Chief Operating Officer of Caring.com.
Han Hwang Executive Vice President, Partner Sales & Success
Han Hwang serves as the Executive Vice President, Partner Sales & Success of Caring.com.
Anthony Cirillo Guest Blogger and Judge Caring Champions
Anthony Cirillo serves as the Guest Blogger and Judge Caring Champions of Caring.com.
Marilyn Kafka Senior Family Advisor
Marilyn Kafka serves as the Senior Family Advisor of Caring.com.
Dennis Ma VP of Marketing Technology
Dennis Ma serves as the VP of Marketing Technology of Caring.com.
Alisha Nicola VP of HR
Alisha Nicola serves as the VP of HR of Caring.com.
Jason Persinger Chief Digital Officer
Jason Persinger serves as the Chief Digital Officer of Caring.com.
How much do people at Caring.com get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Caring.com is $113,618, or $54 per hour, while the estimated median salary is $118,484, or $56 per hour.
At Caring.com, the highest paid job is a General Counsel at $271,076 annually and the lowest is an Admin Assistant at $33,518 annually. Average Caring.com salaries by department include: Admin at $64,927, IT at $92,900, Customer Support at $59,270, and HR at $92,967. Half of Caring.com salaries are above $118,484.
15 employees at Caring.com rank their Compensation in the Top 40% of similar sized companies in the US (based on 45 ratings) while 15 employees at Caring.com rank their Perks And Benefits in the Top 35% of similar sized companies in the US (based on 15 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $61k | $61k | 1st Percentile |
17th Percentile $90k | $90k | 17th Percentile |
33rd Percentile $117k | $117k | 33rd Percentile |
50th Percentile $189k | $189k | 50th Percentile |
67th Percentile $267k | $267k | 67th Percentile |
83rd Percentile $295k | $295k | 83rd Percentile |
100th Percentile $345k | $345k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Caring.com across various culture dimensions.
Caring.com PTO policy is a critical component of the benefits package offered to employees.

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Candidates By Department
Sales | 36% | |
|---|---|---|
Admin | 27% | |
Business Development | 18% | |
Communications | 9% | |
All Industries | 9% |
Candidates By Location
San Francisco | 9% | |
|---|---|---|
Buffalo | 9% | |
Bethlehem | 9% | |
Orland Park | 9% | |
San Mateo | 9% | |
Other | 55% |
What is Caring.com address?
Caring.com location is at 127 Scaleybark Rd
Who is the CEO of Caring.com?
Caring.com CEO is Jim Rosenthal, their score by employees is 74
What is the salary for Account Executive in Caring.com?
Account Executive average salary in the US is 120k
What are the salaries in the Sales in Caring.com?
The average salaries for Sales in Caring.com is 232k
Who are Caring.com competitors?
Caring.com main competitors are A Place for Mom, Seniorlink