
The founding philosophy of Chrysler was ""design with purpose"" and that root of that ideal continues with its future generations. The Chrysler Group says it has a vision-driven mission to create a brand that consumers will repeatedly patronize: ""Our vision is to build cars and trucks people want to buy, will enjoy driving and will want to buy again."" The company further defines its ""purpose"": ""To create the type of exciting, efficient, reliable, safe vehicles you expect and deserve.""
Our vision is to build cars and trucks people want to buy, will enjoy driving and will want to buy again.
Chrysler's mission, vision & values motivate 100% of Chrysler employees. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.