Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 514 theatres and 5,812 screens in the U.S. and Latin America as of June 30, 2023. • Our circuit is the third largest in the U.S. with 315 theatres and 4,370 screens in 42 states. • We ranked either #1 or #2 by box office revenues in 80% of our top 25 markets. • We are one of the most geographically diverse circuits in Latin America with 199 theatres and 1,442 screens in 14 countries. • We had a presence in 15 of the top 20 metropolitan cities in South America read more

EMPLOYEE PARTICIPANTS: 279

TOTAL RATINGS: 2419

CEO: Sean Gamble

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Cinemark USA Director of Marketing Salary

The average Cinemark USA Director of Marketing earns an estimated $148,192 annually, which includes an estimated base salary of $129,192 with a $19,000 bonus. Cinemark USA's Director of Marketing compensation is $1,960 more than the US average for a Director of Marketing. Director of Marketing salaries at Cinemark USA can range from $92,300 - $195,000.

The Marketing Department at Cinemark USA earns $3,636 more on average than the Communications Department.

Last updated 2 months ago.

$66

$48k

$94k

$140k

$250k

$360k

$468k

$148,192

Average Compensation

$129,192: avg. base

$19,000: avg. bonus

Director of Marketing Salaries at Cinemark USA

Directors of Marketing earn $143 more than Directors of Marketing.

Director of Marketing

$148k*

Global Marketing Manager

$147k*

Marketing Manager

$132k*

Senior Marketing Manager

$130k*

Brand Manager

$118k*

Marketing Operations

$110k*

Business Analyst

$86k*

Copywriter

$81k*

Marketing Associate

$75k*

SEO Specialist

$75k*

* estimated salary

Compensation at Cinemark USA by Department

The Marketing Department averages $3,636 more than the Communications Department, and $6,202 less than the Sales Department

Sales

$101,507 Avg. total comp.

+$6k

Marketing

$95,305 Avg. total comp.

Communications

$91,669 Avg. total comp.

-$4k

Director of Marketing Compensation by Gender (All Companies)

The average female Director of Marketing at companies similar size to Cinemark USA reported making $189,407, while the average male Director of Marketing at similar sized companies reported making $200,398.

Director of Marketing Compensation by Ethnicity (All Companies)

The average Asian or Pacific Islander Director of Marketing at companies similar size to Cinemark USA reported making $212,319, while the average Caucasian Director of Marketing at similar sized companies reported making $185,770.

How Directors of Marketing at Cinemark USA Rate Their Compensation

The majority of Directors of Marketing at Cinemark USA believe they're not compensated fairly. 60% of Directors of Marketing at Cinemark USA say they receive annual bonuses, and the majority (45%) are not satisfied with their benefits. See more compensation ratings at Cinemark USA

Do you believe you're paid fairly?

40% Yes

Does your company give annual bonuses?

60% Yes

Are you satisfied with your Benefits?

45% Yes

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