Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 514 theatres and 5,812 screens in the U.S. and Latin America as of June 30, 2023. • Our circuit is the third largest in the U.S. with 315 theatres and 4,370 screens in 42 states. • We ranked either #1 or #2 by box office revenues in 80% of our top 25 markets. • We are one of the most geographically diverse circuits in Latin America with 199 theatres and 1,442 screens in 14 countries. • We had a presence in 15 of the top 20 metropolitan cities in South America read more

EMPLOYEE PARTICIPANTS: 282

TOTAL RATINGS: 2448

CEO: Sean Gamble

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Cinemark USA VP of Marketing Salary

The average Cinemark USA VP of Marketing earns an estimated $194,903 annually. Cinemark USA's VP of Marketing compensation is $20,687 less than the US average for a VP of Marketing.

The Marketing Department at Cinemark USA earns $3,636 more on average than the Communications Department.

Last updated 5 days ago.

$50k

$105k

$157k

$210k

$358k

$515k

$650k

$194,903

Average Compensation

$194,903: avg. base

VP of Marketing Salaries at Cinemark USA

VPs of Marketing earn $46,854 more than Directors of Marketing.

Director of Marketing

$148k*

Global Marketing Manager

$147k*

Marketing Manager

$132k*

Senior Marketing Manager

$130k*

Brand Manager

$118k*

Marketing Operations

$110k*

Business Analyst

$86k*

Copywriter

$81k*

Marketing Associate

$75k*

SEO Specialist

$75k*

* estimated salary

Compensation at Cinemark USA by Department

The Marketing Department averages $3,636 more than the Communications Department, and $6,202 less than the Sales Department

Sales

$101,507 Avg. total comp.

+$6k

Marketing

$95,305 Avg. total comp.

Communications

$91,669 Avg. total comp.

-$4k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to Cinemark USA reported making $230,142, while the average male VP of Marketing at similar sized companies reported making $278,882.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Hispanic or Latino VP of Marketing at companies similar size to Cinemark USA reported making $306,667, while the average African American/Black VP of Marketing at similar sized companies reported making $220,000.

How VPs of Marketing at Cinemark USA Rate Their Compensation

The majority of VPs of Marketing at Cinemark USA believe they're not compensated fairly. 60% of VPs of Marketing at Cinemark USA say they receive annual bonuses, and the majority (44%) are not satisfied with their benefits. See more compensation ratings at Cinemark USA

Do you believe you're paid fairly?

40% Yes

Does your company give annual bonuses?

60% Yes

Are you satisfied with your Benefits?

44% Yes

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