60
out of 100
At Dollar General, our actions are guided by a simple mission: Serving Others... For our customers, this means placing them at the center of all we do, working every day to deliver value and convenience through our more than 15,000 neighborhood general stores. For our employees, this means respect and the opportunity to grow and develop their careers, and for our communities, this means helping support the communities we call home. read more
Dollar General Competitors
Dollar General competitors include Walmart, Big Lots, Dollar Tree, Walgreens and Family Dollar Stores. Dollar General ranks 1st in Employee Net Promoter Score on Comparably vs its competitors. See below how Dollar General compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
CEO Rank
2nd
eNPS Rank
1st
Gender Rank
4th
Diversity Rank
4th
Product Quality
3rd
NPS Rank
5th
Pricing Rank
2nd
Customer Service
2nd
See Dollar General Culture vs Competitors:
CEO Ratings Comparison
Dollar General's CEO Score Ranks 2nd
71 Employees at Dollar General rate a 59 out of 100, which ranks them 2nd below Walmart's CEO,Doug McMillon. Last rating was months ago.
- 1st
Doug McMillonWalmart9437 Employees at Walmart rate Doug McMillon a 60 out of 100, which ranks them 1st out of Dollar General's competitors. Last rating was 4 days ago.
- 3rd
Bruce K. ThornBig Lots56out of 100521 Employees at Big Lots rate Bruce K. Thorn a 56 out of 100, which ranks them 3rd out of Dollar General's competitors. Last rating was 25 days ago.
- 4th
Michael C. Creedon Jr.Dollar Tree55out of 1002599 Employees at Dollar Tree rate Michael C. Creedon Jr. a 55 out of 100, which ranks them 4th out of Dollar General's competitors. Last rating was today.
- 5th
Duncan MacNaughtonFamily Dollar Stores52out of 1002242 Employees at Family Dollar Stores rate Duncan MacNaughton a 52 out of 100, which ranks them 5th out of Dollar General's competitors. Last rating was 5 days ago.
- 6th
Rosalind BrewerWalgreens50out of 100931 Employees at Walgreens rate Rosalind Brewer a 50 out of 100, which ranks them 6th out of Dollar General's competitors. Last rating was 15 days ago.
Product Quality Score Comparison
Dollar General Ranks 3rd in Product Quality Score
26 Customers rate Dollar General's Product Quality Score a 3.2/5, which ranks it 3rd against its competitors, below Walgreens.
NPS Comparison
Dollar General Ranks 5th in Net Promoter Score
36 Customers rate Dollar General's Net Promoter Score a -11, which ranks it 5th against its competitors, below Walgreens. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Dollar General to a friend?”.
Pricing Score Comparison
Dollar General Ranks 2nd in Pricing Score
24 Customers rate Dollar General's Pricing Score a 3.4/5, which ranks it 2nd against its competitors, below Walmart.
Customer Service Comparison
Dollar General Ranks 2nd in Customer Service
24 Customers rate Dollar General's Customer Service a 3.3/5, which ranks it 2nd against its competitors, below Walmart.
Overall Culture Score Comparison
Dollar General Ranks 2nd in Overall Culture Score
79 Employees rate Dollar General's Overall Culture a 62/100, which ranks it 2nd against its competitors, below Walmart. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.
eNPS Comparison
Dollar General Ranks 1st in Employee Net Promoter Score
71 Employees rate Dollar General's Employee Net Promoter Score a -16, which ranks it 1st against its competitors. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Dollar General to a friend?”.
Gender Score Comparison
Dollar General Ranks 4th in Gender Score
18 Employees rate Dollar General's Gender Score a 61/100, which ranks it 4th against its competitors, below Walgreens. The Gender Score tracks how positively women rate their experience at Dollar General .
Diversity Score Comparison
Dollar General Ranks 4th in Diversity Score
9 Employees rate Dollar General's Diversity Score a 59/100, which ranks it 4th against its competitors, below Walgreens. The Diversity Score tracks how positively diverse employees rate their experience at Dollar General .
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