At Dollar General, our actions are guided by a simple mission: Serving Others... For our customers, this means placing them at the center of all we do, working every day to deliver value and convenience through our more than 15,000 neighborhood general stores. For our employees, this means respect and the opportunity to grow and develop their careers, and for our communities, this means helping support the communities we call home. read more

EMPLOYEE PARTICIPANTS: 80

TOTAL RATINGS: 891

CEO

Dollar General Brand Manager Salary

The average Dollar General Brand Manager earns an estimated $116,674 annually, which includes an estimated base salary of $104,138 with a $12,537 bonus. Dollar General's Brand Manager compensation is $18,059 more than theaverage for a Brand Manager. Brand Manager salaries at Dollar General can range from $50,000 - $179,000.

The Marketing Department at Dollar General earns $1,241 more on average than the Engineering Department.

Last updated a year ago.

$18

$35k

$62k

$92k

$250k

$500k

$116,674

Average Compensation

$104,138: avg. base

$12,537: avg. bonus

Brand Manager Salaries at Dollar General

Brand Managers earn $1,058 more than Brand Managers, and $35,970 less than Global Marketing Managers.

Director of Marketing

$193k*

Senior Marketing Manager

$159k*

Global Marketing Manager

$153k*

Brand Manager

$116k*

Marketing Manager

$111k*

Marketing Operations

$108k*

Copywriter

$84k*

Business Analyst

$75k*

Marketing Associate

$74k*

SEO Specialist

$74k*

* estimated salary

Compensation at Dollar General by Department

The Marketing Department averages $1,241 more than the Engineering Department, and $4,485 less than the Business Development Department

Business Development

$125,407 Avg. total comp.

+$4k

Marketing

$120,922 Avg. total comp.

Engineering

$119,681 Avg. total comp.

-$1k

Brand Manager Compensation by Gender (All Companies)

The average female Brand Manager at companies similar size to Dollar General reported making $111,303, while the average male Brand Manager at similar sized companies reported making $117,246.

Brand Manager Compensation by Ethnicity (All Companies)

The average African American/Black Brand Manager at companies similar size to Dollar General reported making $121,000, while the average Asian or Pacific Islander Brand Manager at similar sized companies reported making $108,541.

How Brand Managers at Dollar General Rate Their Compensation

The majority of Brand Managers at Dollar General believe they're not compensated fairly. 50% of Brand Managers at Dollar General say they receive annual bonuses, and the majority (55%) are satisfied with their benefits. See more compensation ratings at Dollar General

Do you believe you're paid fairly?

43% Yes

Does your company give annual bonuses?

50% Yes

Are you satisfied with your Benefits?

55% Yes

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