At Dollar General, our actions are guided by a simple mission: Serving Others... For our customers, this means placing them at the center of all we do, working every day to deliver value and convenience through our more than 15,000 neighborhood general stores. For our employees, this means respect and the opportunity to grow and develop their careers, and for our communities, this means helping support the communities we call home. read more

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TOTAL RATINGS: 886

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Dollar General Marketing Associate Salary

The average Dollar General Marketing Associate earns an estimated $76,363 annually, which includes an estimated base salary of $68,647 with a $7,716 bonus. Dollar General's Marketing Associate compensation is $20,643 more than theaverage for a Marketing Associate. Marketing Associate salaries at Dollar General can range from $32,000 - $145,000.

The Marketing Department at Dollar General earns $1,241 more on average than the Engineering Department.

Last updated a year ago.

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$76,363

Average Compensation

$68,647: avg. base

$7,716: avg. bonus

Marketing Associate Salaries at Dollar General

Marketing Associates earn $1,410 more than Business Analysts, and $7,791 less than Copywriters.

Director of Marketing

$193k*

Senior Marketing Manager

$159k*

Global Marketing Manager

$153k*

Brand Manager

$116k*

Marketing Manager

$111k*

Marketing Operations

$108k*

Copywriter

$84k*

Business Analyst

$75k*

Marketing Associate

$74k*

SEO Specialist

$74k*

* estimated salary

Compensation at Dollar General by Department

The Marketing Department averages $1,241 more than the Engineering Department, and $4,485 less than the Business Development Department

Business Development

$125,407 Avg. total comp.

+$4k

Marketing

$120,922 Avg. total comp.

Engineering

$119,681 Avg. total comp.

-$1k

Marketing Associate Compensation by Gender (All Companies)

The average female Marketing Associate at companies similar size to Dollar General reported making $70,192, while the average male Marketing Associate at similar sized companies reported making $77,886.

Marketing Associate Compensation by Ethnicity (All Companies)

The average Asian or Pacific Islander Marketing Associate at companies similar size to Dollar General reported making $76,535, while the average African American/Black Marketing Associate at similar sized companies reported making $64,409.

How Marketing Associates at Dollar General Rate Their Compensation

The majority of Marketing Associates at Dollar General believe they're not compensated fairly. 50% of Marketing Associates at Dollar General say they receive annual bonuses, and the majority (55%) are satisfied with their benefits. See more compensation ratings at Dollar General

Do you believe you're paid fairly?

43% Yes

Does your company give annual bonuses?

50% Yes

Are you satisfied with your Benefits?

55% Yes

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