At Dollar General, our actions are guided by a simple mission: Serving Others... For our customers, this means placing them at the center of all we do, working every day to deliver value and convenience through our more than 15,000 neighborhood general stores. For our employees, this means respect and the opportunity to grow and develop their careers, and for our communities, this means helping support the communities we call home. read more

EMPLOYEE PARTICIPANTS: 80

TOTAL RATINGS: 891

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Dollar General VP of Marketing Salary

The average Dollar General VP of Marketing earns an estimated $203,126 annually. Dollar General's VP of Marketing compensation is $12,465 less than theaverage for a VP of Marketing.

The Marketing Department at Dollar General earns $1,241 more on average than the Engineering Department.

Last updated 2 years ago.

$50k

$105k

$157k

$210k

$358k

$515k

$650k

$203,126

Average Compensation

$203,126: avg. base

VP of Marketing Salaries at Dollar General

VPs of Marketing earn $10,406 more than Directors of Marketing.

Director of Marketing

$193k*

Senior Marketing Manager

$159k*

Global Marketing Manager

$153k*

Brand Manager

$116k*

Marketing Manager

$111k*

Marketing Operations

$108k*

Copywriter

$84k*

Business Analyst

$75k*

Marketing Associate

$74k*

SEO Specialist

$74k*

* estimated salary

Compensation at Dollar General by Department

The Marketing Department averages $1,241 more than the Engineering Department, and $4,485 less than the Business Development Department

Business Development

$125,407 Avg. total comp.

+$4k

Marketing

$120,922 Avg. total comp.

Engineering

$119,681 Avg. total comp.

-$1k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to Dollar General reported making $230,142, while the average male VP of Marketing at similar sized companies reported making $278,882.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Hispanic or Latino VP of Marketing at companies similar size to Dollar General reported making $306,667, while the average African American/Black VP of Marketing at similar sized companies reported making $220,000.

How VPs of Marketing at Dollar General Rate Their Compensation

The majority of VPs of Marketing at Dollar General believe they're not compensated fairly. 50% of VPs of Marketing at Dollar General say they receive annual bonuses, and the majority (55%) are satisfied with their benefits. See more compensation ratings at Dollar General

Do you believe you're paid fairly?

43% Yes

Does your company give annual bonuses?

50% Yes

Are you satisfied with your Benefits?

55% Yes

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